mark ervin
2.1K posts
mark ervin
@mewrite
Founder. Brand builder. Voiceover Artist. Continuously refined by fire.
BHM | ALA Katılım Mart 2008
311 Takip Edilen957 Takipçiler
@Marty_cFly @mattshumer_ For sure. I have a kid in college. I think about this every day.
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@mewrite @mattshumer_ what's your timeframe tho.
Put yourself in the shoes of a 25 year old.
Retirement age in Holland got raised to 70+ last week. They still have LOTS of AI development to go.
And they will definitely raise it another 10 times the coming 50 years...
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@SimonDNilsson @mattshumer_ Oh, I'm using tools. Like I said, I'm a top 1% user globally. I am an evangelist for people adopting it, too. I see the pathway to it getting smarter than me. I just don't see it in the next year.
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@mewrite @mattshumer_ I agree with everything Matt writes in regard to capabilities but I am not so confident in replacement. But please, accept the capabilities proposition here as true. I have seen it and many others too. I used to be a skeptic. You’re not seeing it bcs you’re not using tools.
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@Dillon_Fl @mattshumer_ Totally agree with this assessment. The only jr roles I'm interested in hiring is people who can wield GenAI tools and punch above their weight.
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AI won’t replace top experts first, it will compress the junior layers.
Layoffs are already at record highs, and tech companies are hiring fewer people than they did just a few years ago.
Entry-level and mid-level roles are actively shrinking.
For arguments sake, let’s assume unemployment is at 5%, what happens when it drifts to 8% 12% or even 15%?
Society doesn’t collapse overnight it slowly destabilizes, wider inequality, harder mobility, angrier social discourse, etc etc
The disruption isn’t about replacing top/senior talent (yet). It’s about what happens to the ladder below it.
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@Shinycow10 @mattshumer_ Preach @Shinycow10. In how I use it every day, the "human in the loop" is still the brains of the operation. GenAI's discernment, ability to understand nuance, and forgetfulness is still a major capability gap.
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@mewrite @mattshumer_ this is exactly what I thought when I read this. It’s nowhere as close as he claims it is. I want to bash my head on my table to get claude to fix something. It’s great to finish 80-85% but the remaining 10-15% is still a major issue. You might be letting someone else fix it
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@mattshumer_ I don't disagree that coding is the tip of the spear. The change for me (marketing & advertising) has been incremental at best. There's benefits of speed and collaboration and replacing rote tasks, but the threat of wholesale replacement is still a ways off.
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Part of what I'm arguing in the article is that coders tend to see capability gains about a year before everyone else, because the model makers have been more focused on code than anything else.
So even though you're using the same model as me, what you're experiencing in your field feels roughly like what I was using a year ago in mine.
I believe this year other fields will start catching up and seeing the same leaps we coders have been seeing.
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@davidaestiva @mattshumer_ I'm 25-year-experience senior. I have a pro account and the most advanced models one can have.
It does all my rote research tasks, which is great. It makes me a lot faster and acts as a reasoning partner.
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I agree mark. But it is getting exponentially better. Also, it must be guided and its "seniority" is a function of how you use it. And how "senior level" you are, not to suggest anything about you. And you may be stuck on earlier models.
I must add, there is no reason to fear AI. By definition, AI must stay useful and to be useful it must be guided. Without that, it does not exist.
But for those white collar folks who do not think, do not value truth, and do not value reality, AI will make them less valuable. And appear problematic, IMHO.
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@aldotcom @McConaughey Totally saw him at SkyZone on 280 and he looked like he was still in character.
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🔗: al.com/life/2026/01/w…
Matthew @McConaughey might never move from Texas to Alabama, but the Oscar-winning actor is a big fan of one Alabama city.
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👀
I just got this suggestion from Perplexity.
One of these things is not like the other.
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You gotta feel for the designers whose first 73 iterations of the Cracker Barrel logo were better than the soulless one that won out.
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Somebody check on @SteaknShake 👀
Steak 'n Shake@SteaknShake
Sometimes, people want to change things just to put their own personality on things. At CB, their goal is to just delete the personality altogether. Hence, the elimination of the "old-timer" from the signage. Heritage is what got Cracker Barrel this far, and now the CEO wants to just scrape it all away. At Steak n Shake, we take pride in our history, our families, and American values. All are welcome. We will never market ourselves away from our past in a cheap effort to gain the approval of trend seekers.
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@ScoobyCheese This looks like a CLASSIC product of a focus group. This is the Pontiac Aztek of logos - undoubtedly designed by a committee of people who are not designers.
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Does no one do focus groups anymore? I have not seen a single reaction to this that is anywhere near positive.
This looks like a ten year old used Canva.
Dexerto@Dexerto
Cracker Barrel has updated their logo for the first time in 47 years
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@BigManBakar Hmmm. If you have an extra .5 would you go with Bamford or keep with Guiu?
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Marc Guiu (£4.5m) is locked in ✅
Even if early mins are limited & he drops in price, I’m holding long-term 🔒
3-5-2 > 3-4-3 right now with so few good forwards — and Guiu at £4.5m is miles better than any £4.5m mid 💎
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Malcolm-Jamal Warner was the cool older brother we all wish we had.
That's why this feels like losing a family member.
RIP to the Gordon Gartrell guru. This one really hurts.
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A few weeks ago, a few of our SAO (Samford Advertising Organization) students — plus one Applied Communication Research student — had the chance to visit Apostle, a creative ad agency in downtown Birmingham. One of Apostle’s founders, Mark Ervin, is a proud Samford JMC grad!
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Thank you, @alabamapower self healing grid for the blink vs a black out
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@juliancole Should your ultimate conclusions be on a single slide? Yeah. Absolutely.
But all your data, competitive analysis, market conditions, key insights? Please don't put that on a single slide. No one is impressed if you have to use 6 pt type.
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CAN WE STOP STRATEGISTS WITH THEIR 67 SLIDE DECKS!?!!
It’s a clear sign they don’t know strategy.
If they can’t land a strategy in 1 slide then they don’t have a strategy.
If you’re interested in how to do this, I’m sharing the process I used selling strategy to Coca-Cola, Pepsi, and Universal Music next week in a free presentation: strategyfinishingschool.com/how-to-build-a…
#advertising
#brand
#strategy
#brandstrategy
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