Michael Kraun

Our younger selves would be proud. Our future selves will be relieved.

Our protagonist, Michael Kraun, puts a lot of pressure on himself. He badly wants to succeed, and when he doesn’t - or even when things simply are harder than he expects them to be - he feels like he’s losing. Do you feel like a failure when you don’t win?

Appreciate you @SHREKRAP. Been a fan of the account for years and I’m grateful for this.

So many decisions yet so little time. A year is an instant. A decade is a long sigh. Let’s take a lesson from our protagonist: be sure to fly while you’ve still got your wings. Do it now, my dear friend. Life is but a dream.

Our protagonist is coming to grips with reality.

Our protagonist doesn’t particularly like the so-called gurus, influencers, and thought leaders running things online

Our protagonist experiences mental loops on a daily basis.

Our protagonist roams these office hallways with dread and confusion. How did he end up here? It’s like one day he woke up a different person.

Our protagonist has been trying to do it all: rise up the corporate ladder to protect his future, and at the same time work on actualizing his childhood dream of becoming a rapper. Today marks what is hopefully a turning point in his journey: his first song in over 3 years.

It’s been a minute since you’ve last seen our protagonist, hasn’t it? How long has it been? I think about 1,214 days, 173 weeks, and 3 years to be exact. Time flies, huh? It all starts this week: a new chapter to the story begins.

@russdiemon @rnbtomi @Xchrispatrick @yeahytk @jonswaii @realparisprice don't sleep on @michaelkraun!

I checked in with LaRussell, Armani White, Amari Noelle, Michael Kraun and 2 other artists to ask the same question: "How should artists think about creating, building, and nurturing connections with their fans in 2023, either digitally or IRL?" Here's their answers:

So much for a dream you were reluctant about ☁️

I got ambitions, I got plans to get busy

Every artist is different. Every genre is different. Every rollout is different. No singular strategy works for everyone. Thank you @DJBooth & @BrianZisook for the opportunity to expand on a thread I made recently. djbooth.it/rollout

We made a promise to ourselves at the end of last year that 2022 would be about consistency & compounding. Two months & 6 songs in. Proud of our consistency @michaelkraun!

This for all my 90’s cats. Y’all be bumping new hip-hop and wonder where the rhyming at? And where New York been hiding at? 🗽 #onthemenu

Music streams compound over time, Catalogs compound over time, Music video views compound over time, Hard work compounds over time, Performance experience compounds over time. Be patient.

Champion mindset.

Rumble young man rumble

@MAL___ Malstradamus 💰

KD going for 40 tonight.