Michael Que

Paid the same price for a helicopter ride to the airport. Worth it

@jakecastilloooo I don't think so at all. Statistically if you succeed once you odds of success in subsequent ventures is double.

My biggest fear is that I'll be a one hit wonder. Cal AI hit #1 in the App Store at month 6. MyFitnessPal bought us at month 18. What if the next thing I touch never moves the needle? The only way eliminate the fear is to do it again

@ashen_one What tools?

ok boys, what do we think of this AI UGC i made for merl? rate it out of 10

@MLKTFG This is a good idea but i think in the early days its good to have no filter and compare to see which content has the least of these comments and optimize for that before a total ban.

@michaelque22 x.com/mlktfg/status/…

GenZ is incredibly good at detecting AI (even images) on TikTok. At this point it might be more effective+cheaper to just hire real creators and pay them $1 CPM.

Originally I had little ai videos sprinkled in that wasnt even the talking ones. They detected it. So I decided to go pure images and surprised people still could detect it

@seraleev Couldn’t gotten there in half the time with a hard paywall.

Seeing $100k+/month in revenue for the first time 🚀 Crying from happiness. It took me 2.5 years to reach this. From zero. Had to go through hell: account deletion, lawsuits, losses, debt, frozen accounts, countless mistakes. Just believe in yourself and don’t give up. You can work in public. Don’t be afraid to make mistakes. That’s how you find what works. And the most unusual part, you can scroll through my entire X. I documented every step. What I shipped, what I tested. You can watch the video about me. @adamlyttleapps made a great episode, and nothing has changed since then. I just keep hitting the same point, slowly but consistently, and it’s starting to pay off.

If your UGC promo is not done right tiktok will have a survey right after the video asking if the video felt too promotional.

@jonathanzliu The captions was still fully advertising. He just forgot to put the screenshot at the end.

@michaelque22 when you say “plug” do you mean mentioning the app in the video or tagging the brand account in description/comments?

Long term I'm bearish on UGC. If your UGC converts too well, tiktok does not like having hundreds of thousands of people clicking off their app to check out your app. I've had a couple case studies of this. Whenever creators forget to put the plug their views literally 100x.

@depression2019 I don’t want to live in the world after where everyone picked red.

@maubaron You guys will win.

as any good founder i have a chip on my shoulder speedrun picked our competitors YC and pretty much all the other accelerators rejected us we are not credentialed Ernesto is a HS dropout I studied finance in a third world country we come from nothing but we put God at the center of all we do and we're willing to outwork everyone to bring our mission to life we are going to win and build the #1 Christian productivity app in the world we're only getting started ALL GLORY TO GOD!

@FedotOff90 🤣🤣

Nobody in ecom is talking about India. They fucking should. 1.4 billion people. The largest Facebook user base on the planet. Meta CPMs at $0.50-$2 in most health and beauty niches. India's ecom market hit $147 billion in 2026 and is growing at 18-20% CAGR — one of the fastest rates of any major economy on earth. The D2C market alone is projected to reach $60 billion by 2027, growing at 40% CAGR. India just surpassed the US as the world's second-largest e-retail market with 270 million online shoppers. And here's the part that's crazy: a massive chunk of the population speaks English. That means your US funnel doesn't need translation. You need a price adjustment, a local payment gateway (UPI handles 50% of all ecom payments there), and a fulfillment partner in Mumbai or Delhi. A friend told me he launched a US skincare product into India last quarter. Same landing page. Same ad structure. Adjusted the price from $89 to $29 for the Indian market. US CAC: $44. India CAC: $6. The margins still work because COGS and fulfillment in India are a fraction of US costs. He was profitable on day 3. The objection I always hear: "The AOVs are too low." Sure. Your AOV drops. But when your CAC is $6 and your COGS is $4, a $29 AOV product still prints. The volume makes up for everything. This isn't a market where you sell 1000 units a day. It's a market where you sell 10,000. The beauty and personal care market in India is projected to hit $30 billion by 2027 — the fastest-growing BPC market among all major economies. And almost nobody from the US DTC space is running proper funnels there yet. If you are Indian in the USA or have Indian friends, this is legit one of the best fucking markets to tap into. You already understand the culture, the language, and the consumer psychology. That's a cheat code most ecom entrepreneurs would kill for.

@maubaron 🤝

@michaelque22 i want to be like you when i grow up bro

It's been a tough March and April losing Meta as a channel entirely after profile got randomly banned. We finally got it back to what it was without relying on Meta and replaced it with 3 other growth channels. Fuck meta but they can't keep us down.

@gideonmackay Holy shit I think appstack might actually bypass what’s blocking me

@michaelque22 use an agency account and get appstack so you don’t need the app to meta

@yeventry 2 different meta developers accounts can't link to the same app.

@michaelque22 Cant you just get another profile?

When did airdrop become so unreliable

@amiyoshimura_ @Meta If you do lmk, being blocked for over a month

anyone have a good @Meta ads rep? blocked from our account and can't even log into business suite