Michael W. Roberts

Interesting fact... Peacock was all set to make a TV adaptation of "Field of Dreams," even going so far to build "a baseball stadum in a cornfield in Iowa." The show got cut while still in preproduction. As a recent Vulture article stated, "They built it, and nobody came." 5/x

Is there room in marketing for taking these kinds of big chances? Is it only something startups can do until their money runs out? What do you think? 4/x

"Build it, and they will come." This phrase came up again in a client call recently, and it got me thinking about how we've used it to signify false hope--at least in marketing. I use it that way, too, but that's not what it meant originally. 1/x #marketing

Not everything is sunshine and rainbows with using tools like Midjourney. Here's my experience: @michaelwroberts/how-many-midjourney-prompts-does-it-take-to-get-the-perfect-stock-photo-ed39d722ae93" target="_blank" rel="nofollow noopener">medium.com/@michaelwrober…

One of the best ways we've been able to define the right problem and move towards solutions has been engaging in professional communities that help make us better. I shared some of our top picks in this piece: healthconnectivetech.com/insights/probl…

I just published Reenvisioning Your Role as a Marketer link.medium.com/8Ii1TxVFvzb

The big difference between a call to action and a call to adventure is the point of origin. A call to action says "this is how you buy." A call to adventure is about engaging goals and life plans. buff.ly/3ZKCB7H

In the same way you wouldn't let a new intern dictate strategy for new efforts, don't hand over your thinking processes to AI (just yet). Long story short, we still need a lot of YOU in your marketing efforts. healthconnectivetech.com/insights/human…

My apologies to all the people I inadvertently blinded with my winter legs on this beautiful spring day. #cycling

Software Discussion: How to Remain Focused on Your Vision in a Hard Economy buff.ly/3SbFHzy

This was a really enjoyable take of Seven Nation Army. youtube.com/watch?v=3aho3W… Trying to resist the urge to go on a whole delta blues kick. #music #blues

Quote from User Friendly: How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play, by Book by Cliff Kuang with Robert Fabricant

"All the nuances of designing new products can be reduced to one of two basic strategies: either finding what causes us pain and trying to eliminate it, or reinforcing what we already do with a new object that makes it so easy it becomes second nature." #userfriendly #books

@ShereeseMayMba @Colin_Hung @askjoyrios @carolflagg @jaredpiano Super cool line-up!

Are you getting the most from your podcast? We're getting some genuine insights from @Colin_Hung @askjoyrios @carolflagg and @jaredpiano #HITMC2023 #podcast #Marketing

Just being in the right "place" makes a big difference in how we get things done. thread/5

I'm in one Slack community where I'm not even all that active, but I see everyone's comments and questions about marketing operations. That pushes me to think about our marketing ops a lot more, and it pushes me to expand my thinking. thread/4

Value of Community: Social Facilitation In thinking through the concepts of community and combatting loneliness, this quote from "Invisible Influence" by Jonah Berger recently stood out to me: thread/1