Njeri Thorne@NjeriBt
I watched Elsa Majimbo rise right in front of me during the pandemic. As someone with a keen eye for influence, media manipulation, power dynamics, global structures, and hidden networks, I saw exactly how it happened. People were empty, locked down... fed controlled narratives, and desperate for anything real. Her crisp-munching, glasses-on comedy was pure authenticity in a moment when the world needed laughter. She blew up organically because she filled that psychological void perfectly... the same way Jerusalema or any viral moment did back then.
But then she got ahead of herself. She shifted from creating engagement to chasing dominance in influence and fashion. It was no longer about making people laugh and connecting... she wanted to be seen as a superstar, a model, and a serious player, forcing her way into spaces that required real power structures behind them. She didn’t have the networks, the institutional backing, the aspirational pull, or the strategic patience to support that move. That’s not the lane that built her.
Naomi Campbell, an absolute institution with 30 plus years in the game, someone who deeply understands media, influence, the real networks operating behind the scenes, and the darker currents that run through them, tried to bring her in and open doors. Naomi was riding Elsa’s wave but also offering genuine access. When she saw how naive Elsa was and that she didn’t understand the game at all, she dropped her. Elsa got angry and tried to blast Naomi publicly. Big mistake.
Naomi is untouchable in this arena. Elsa messed up badly. She betrayed the very authenticity and the people who uplifted her in the first place. Now she’s pretty, but nobody’s aspiring to her look enough for designers to pay top dollar. She’s hit rock bottom with unrealized potential. I believe she’ll try coming back to the crisps and glasses, but you can’t run the same trick twice after you’ve shown the game and turned on those who helped you.
The whole saga is a clear lesson in social psychology, media influence, pandemic-era power dynamics, and the fragility of viral fame... when the world is hungry and empty, authenticity wins fast. But trying to flip that into dominance without the right structures, support, self-awareness, or long-term vision... It collapses. Stay in your lane, protect your core, or watch it all fade.
