Mike Simmons #leadership
32K posts

Mike Simmons #leadership
@MikeSimmons
I help revenue leaders find clarity, and accelerate speed to impact, by taking action #leadership; #B2B #Sales #GTM #Enablement #speaker #tech



I've done HubSpot audits for more companies than I can count at this point. They almost always surface the same three problems. The first one is lead lifecycle stages that nobody agrees on. Sales has one definition of SQL. Marketing has another. HubSpot has a third that was set up by someone who left two years ago. The data is pulling in three directions and everyone thinks the other team is wrong. The second is a contact database that's grown without any hygiene strategy. Unsubscribed contacts sitting in active workflows. Duplicate records for the same person from three different form fills. Contacts marked as customers who churned 18 months ago. You're making decisions on a list that doesn't reflect reality. The third is workflows that were set up for a campaign that no longer exists but nobody turned them off. Prospects are still getting enrolled in nurture sequences for a product that's been discontinued. Emails going out that reference an event from last year. None of this is catastrophic. All of it is fixable. But you can't fix what you haven't audited. Most teams skip the audit because it feels like overhead. It's not. It's the only way to know if the machine you're running is actually working or just running. Clean the database before the next campaign. Fix the lifecycle definitions before the next alignment meeting. Turn off the dead workflows before the next quarter. That's usually 30 days of work that makes every dollar you spend after that actually land.






Daredevil: Born Again gets a double episode drop this week... and a notable step up. Our review: bit.ly/4s2lWKP






