Minty Digital

It’s time! 😱 Google have officially launched their Helpful Content Update. It will take time to see any affects on your site, but if your content is well written and, well…”helpful” then you should be all good 🚀🙌

Our SEO Manager, Ben has shared his top tips to ensure your site migration doesn’t derail your SEO. 🔗 loom.ly/-Bp6SE4 🔗 #SEOTips #SiteMigration #TechSEO #WebsiteMigration

We’ve successfully managed migrations for everything from small websites to massive eCommerce platforms—with minimal downtime. YES, it’s possible to migrate a website without losing SEO value. But it requires a short-term investment for long-term gain. ⬇️

Its fact that site migrations are often handled by dev teams with little to no SEO support. Sure, your website will be migrated, but without SEO input, key traffic-driving pages can be misdirected and valuable backlinks lost. 😬 *SEO manager screams in the distance*. ⬇️

We re-angled and landed further coverage in top outlets like The Yorkshire Post and MSN. Consider this your sign to revisit your old campaigns! #PRStrategy #DigitalPR #MarketingTips loom.ly/n8pqYeI

Last week, the UK government announced plans for new rules that will prevent companies from contacting employees beyond work hours, which gave us the perfect opportunity to re-pitch and the timely element we needed. 📅

Right Campaign, Wrong Time? A few months back, we launched a campaign about whether Brits struggle to switch off after work. Initially, it picked up some coverage—it deserved more—but the timely element was missing. 🤷‍♀️

Now, back to work! Does anyone else still get that "September back to school" feeling?

Trips like this help us reconnect and remember that we’re all just humans behind the screens. It’s a rare treat to get as many of us together in the same place (let alone the same country!) for a couple of nights.

We rented a gorgeous villa in the Catalan countryside, where we spent two days by the pool, visiting vineyards, learning all about (and definitely tasting!) the local wines, and indulging in endless amounts of BBQ and paella 🥘.

Last week, the team was OOO for a couple of days to switch off and enjoy our annual villa trip 🌴. These trips are the best way to celebrate the team's hard work, relax, catch up, and just spend time together outside of work.

🔗 Read the blog for dev free actionable steps: loom.ly/ZxCZG8w 🔗 #aioverview #googleaioverview #seotips #digitalmarketing #SEO

In short, there are several factors affecting the ranking in AI Overview: - Authority and reputation - Author expertise and citations - Organised, structured and fresh high quality content - CTR

🚨 Semrush has just rolled out a new feature that lets you track AI Overviews 🚨 🔗 Read the blog for dev free actionable steps: loom.ly/ZxCZG8w 🔗

Much to the frustration of both SEOs and their clients, a lot of the "black hat" techniques do still sometimes work (albeit temporarily). We've explored the techniques some site owners use to manipulate the SERPs in our blog: 🔗Read our blog here 🔗: loom.ly/IHHLwZc

💡 Forums are goldmines for real human insights Our Head of Content, @CrosbySophie, has written a guide on how you can transform your old data led campaigns into gifts that keep on giving: loom.ly/UjgOK0o #evergreencontent #copywriting #seo #digitalpr #linkbuilding

What to take from this: 💡 Longevity shouldn't be overlooked 💡 Your "old" campaigns could form amazing evergreen content with updated data.

We secured NHS (DR 87) and .Gov (DR 93) links with ZERO outreach. Here's how: (A thread) ✅ Identified the needs of parents by looking at forums such as Reddit and Mumsnet.

🎉 Celebrating 6 Years of Minty! 🎈 Big thanks to our clients and team - 2024, we're ready for you! 🌟 #Minty