Miro Goshev

$70M+ in Meta spend managed. One thing every top performer has in common: No interest stacks. No lookalike audiences. Broad targeting wins. Every time.

CPA spikes after a budget increase. Every brand panics and cuts. Most of the time, the algorithm just needs 48 hours to re-stabilize. You're not failing. You're interrupting the learning phase.

$70M+ in Meta spend managed. We almost never touch Target ROAS. Best-performing accounts run Lowest Cost. Target ROAS doesn't protect margin. It just starves delivery until the algorithm gives up.

Most Meta advertisers are optimizing the wrong number. Not ROAS. Not CPM. Not CTR. $70M+ managed across 112+ brands. The metric that actually predicts scaling success is the one most dashboards bury.

Ads Manager says $10K. Shopify says $6K. Seen this gap across $70M+ in ad spend. It's not a glitch. It's attribution overlap, view-through counting, and cross-device mismatches. The number to optimize against is not Ads Manager.

7-day click only won't make your ROAS look better. It will make your decisions better. The brands scaling past $50K/day without efficiency collapse are the ones who stopped lying to themselves about what the numbers actually mean.

The accounts that scare me most are the ones running CBO at $20K+/day on view-through-inflated data. Meta is optimizing delivery toward people who were never actually influenced by the ad. You're paying for credit on sales you already earned organically.

Most Meta accounts are reporting double their actual revenue. They don't know it. Audited $70M+ in spend. The same attribution window mistake shows up every single time. Here's the breakdown 👇

Your ads didn't stop working. The creative died. Most brands treat it as a campaign problem and restructure. Wrong fix. It's an infrastructure problem. You can't outrun fatigue without a production system behind you.

Most brands wait 5 days for Meta support after a rejection. There's a 3-step fix that clears it in under 24 hours. We use it across every account we manage.

Running 8 campaigns isn't diversification. It's budget dilution. Meta can't learn fast enough when spend is scattered across 8 signals. One consolidated campaign. Proven winners get the budget. Everything else starves.

built a 3-check audit to find prospecting budget leaking into retargeting in meta ads most accounts i audit have the split totally off without knowing it. like + reply "SEGMENTS" and i'll send it over (follow so i can DM)

Audited 112+ Meta ad accounts. The biggest conversion killer isn't the creative. It's not the targeting. It's a landing page that loads in 4 seconds instead of 1.

Pre-sell advertorials are underused at every spend level I audit. One extra page between your ad and product page. No new creative. No new offer. Just context, proof, and intent filtering. Blended MER moves fast when you add one.

Turned down more clients than I've taken on. $70M+ across 112 brands taught me one thing: agencies don't prove offers. They scale what's already working. Hire one before that point and you're paying $5K/mo to learn something you should learn yourself.

When all three are live, Meta routes each type to the right person at the right stage. CPAs drop without changing a single campaign setting. The structure did the work.

Layer 3: Conversion creative. Testimonials, before-and-afters, direct offers. This closes. It works well - on people who already know you. Pouring budget into this against cold traffic is where CPAs go to die.

Most DTC brands running Meta ads have a creative problem. It's not the hook. It's not the offer. They're running one type of ad and expecting it to do all three jobs. Here's what's actually missing 👇