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Well, I think it’s time to clarify the myth of the "verified Instagram account." Over the past few weeks, I’ve collected data for analysis. All of the data was gathered manually, and an example of its structure is shown in P1. For this analysis, I selected 124 posts by Zhang Zhehan (ZZH) before August 2021 and 126 posts by Zhang Sanjian (ZSJ) after January 2022 (from when the account zhangzhehan_super3 became active again). Let’s break it down step by step.
First, let’s examine the change in the number of likes and comments. The graphs in P2 show a technical analysis of likes and comments from February 2019 to May 2023. What do the graphs tell us?
1. ZZH’s likes show fluctuations from low to sudden spikes, which align with his rise in popularity and the subsequent scandal.
2. ZSJ’s average likes are higher, but the range is narrow, which strongly suggests bot activity.
3. ZZH’s posts generally have low comment counts, with a few posts showing unusually high peaks.
4. ZSJ’s posts consistently receive high numbers of comments, which is unnatural and indicates bot engagement.
5. The graphs show a rise in likes and comments from 2020 to mid-2021, corresponding to ZZH’s growing popularity. After mid-2021, the data stops as the account was inactive for some time.
6. In early 2022, after the account super_3 became active again, engagement was high but gradually declined, possibly due to loss of audience trust.
7. The p-value for likes and comments is low (less than 0.05), indicating statistically significant differences between the two groups. This confirms that the account’s behavior changed after January 2022.
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