Misbah Uraizee

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Misbah Uraizee

Misbah Uraizee

@misbahuz

CEO @nectarsocialai, agentic social for brands. ex Meta.

Palo Alto, CA Katılım Kasım 2010
729 Takip Edilen285 Takipçiler
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Farah Uraizee
Farah Uraizee@farahura·
3 yrs ago I quit @Meta to build @nectarsocialai with my sister. last week we closed $30M with @MenloVentures @GVteam @trueventures. we ship for @LiquidDeath @figma @elfcosmetics @getgraza + 100s more. here's the reality happening beneath our feet: products are commoditizing. software is commoditizing. the only thing left is how you show up. distribution is the new moat. relationships are the compounding asset. brand is the only signal a consumer still trusts. you either touch every customer (you can't) or you build the system that does (you must). ai slop ads are not the way to get there. agents that operate past human throughput to scale the relationships are. that's the new go to market we're building at nectar.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
Big update in the world of @nectarsocialai today! Excited to have @MenloVentures lead our series A.
Amy Wu Martin@amywumartin

Excited to lead the $30M Series A of @nectarsocialai, alongside @trueventures @GVteam @tonysphere @fffabulous and partner with @misbahuz @farahura 💪 The thesis is simple: 80% of gen Z social media engagement is in private chats and DMs. Brands currently can’t reach this surface area at scale. Until @nectarsocialai Their agents manage 10M+ customer conversations per week across customers like @elfcosmetics and @LiquidDeath and driving $100M+ in new channels. Deployed headless or via webapp. Stoked to work with the team.

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Amy Wu Martin
Amy Wu Martin@amywumartin·
Excited to lead the $30M Series A of @nectarsocialai, alongside @trueventures @GVteam @tonysphere @fffabulous and partner with @misbahuz @farahura 💪 The thesis is simple: 80% of gen Z social media engagement is in private chats and DMs. Brands currently can’t reach this surface area at scale. Until @nectarsocialai Their agents manage 10M+ customer conversations per week across customers like @elfcosmetics and @LiquidDeath and driving $100M+ in new channels. Deployed headless or via webapp. Stoked to work with the team.
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Ashni
Ashni@ashnichrist·
CMOs & marketing leaders struggle to invest time & budget into social because its difficult to attribute social media to revenue impact I am so incredibly interested in @nectarsocialai for this reason Full-funnel revenue attribution from social media.. which means social teams using this tool can more easily receive resources from their leaders Insane potential for this startup And big love to Sophia for investing, forever our Nastiest Gal
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Sophia Amoruso 3.0@sophiaamoruso

I backed NectarSocial.com at the pre-seed, and today they've emerged from stealth with $10.6M in funding co-led by @frederiquedame at @GVteam and @tonyconrad at @trueventures. As an "emerging manager" with @trustfundvc, I'm so proud to have made those introductions — and even prouder to be in the earliest cohort of believers behind Farah Uraizee, Misbah Uraizee, their team, and their vision. 📢 This is a big one. Nectar is the agentic social commerce platform that modern brands have been waiting for. Built by two brilliant sisters and former Meta leaders, Misbah and Farah Uraizee, Nectar is the infrastructure for a new kind of marketing stack — one that doesn’t duct-tape together a dozen outdated tools to guess what’s working. Nectar listens across social platforms in real time. It connects the dots from a TikTok comment or DM to a purchase. It proactively engages customers (and influencers) with nuance and speed. It gives brands full-funnel revenue attribution from social — a sentence that should make any CMO sit up straight. 🧠 Real-time insights 💬 AI-powered social engagement 📈 DM campaigns converting at >12% 💸 6-figure revenue generated for early customers 📊 150% lift in engagement 📣 Influencer monitoring down to the SKU level If you’re building a brand in 2025, you’re not just selling a product — you’re building culture, trust, and community at scale. Nectar makes that scalable. It’s the teammate every disruptor brand needs. This is the operating system for commerce in the attention economy — and I couldn’t be more excited to see them fly. Congrats to Misbah, Farah, and the full team. And a warm welcome to the investors joining this rocket ship: @frediquedame @GVteam @tonyconrad @trueventures BAM, @mercuryfund @ChargeVentures Flying Fish Partners, @xrcventures, FAB — and of course, @trustfundvc 💅 Allie Garfinkle broke the news today here: fortune.com/2025/06/05/nec… And check them out at NectarSocial.com

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Sophia Amoruso 3.0
Sophia Amoruso 3.0@sophiaamoruso·
Two years ago, Shamin Walsh at BAM Ventures sent me a deck. Two ex-Meta sisters. No product. I wrote the check. Today @nectarsocialai raised $30M. Here’s why I knew from day one. 🧵
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TBPN
TBPN@tbpn·
.@garyvee says Fortune 500 CMOs are wasting $0.93 of every dollar they spend, and that "every brand on earth should be spending 20% of their entire marketing budget just on social media organic production." "Because the mid-funnel and 'tiktokification' of social has eaten up the world, we should spend no media dollars on creative that we're just guessing will work for the big campaign." "Every Fortune 5000 company is still guessing in the upper funnel: sponsorships, ridiculous stuff. In the lower funnel, we're seeing 2016 A/B testing and Meta frameworks." "There's a lot of money being wasted by the companies representing the eyeballs watching this show right now, and it makes me sad."
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Misbah Uraizee
Misbah Uraizee@misbahuz·
@codyplof I think this is the closest I’ve seen to being able to follow our design system. Definitely early stages. Excited so we can stop spending cycles perfecting pixels
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Cody Plofker
Cody Plofker@codyplof·
A few more observations: 1. Claude Design seems better at following design systems than claude code 2. I love the intake questions it asks. 3. Chews up tokens so it's super limiting. Hopefully this improves. 4. Still annoying it's a seperate app; and that there are no skills. For now I'l gonna keep most of my work in Claude Code; but when it gets stuck on a design element I'm gonna screenshot it and brief it in design and then port that back over to code. If anyone from Anthropic is listening and wants feedback on design; i'm here as a power user!
Cody Plofker@codyplof

Initial Claude Design thoughts: 1. First thing it asks for is a design system. I uploaded ours from GitHub. Woukd be curious to see how it builds them from scratch/ websites 2. Love that you can make decks 3. You can first wireframe and the turn it into high fidelity assets 4. Animated videos are pretty good 5. Biggest weakness is you can’t use your Claude code or cowork skills. Really hope we can in the future. For now I’ll try to plan/ brief in Claude code using skills and then copy over to design.

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Cody Plofker
Cody Plofker@codyplof·
If I were launching a brand today I would launch Meta as late as possible. I'd get really good at organic algo distribution by the means of: - Organic Social on main channels, founder content, etc. - "UGC" programs at scale - TikTok Shop - Traditional seeding and affiliate I'd prove we can generate views and sales organically as a constraint and build up the muscle/organization to do so. It might take 6 months to a year. But once that is in place, I'd then scale it with spend and take it to the moon because that skillset is also what's going to work for scaling a great paid program.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
This is how every founder and CMO should be thinking in 2026.
Cody Plofker@codyplof

How I’m currently thinking about AI at JRB: I’m still trying to decide on this but here’s where I’m currently at: Every employee is FORCED to use AI first daily. I don’t want most of them spending time learning Claude code but I’m considering signing up everyone for Cowork. Similar capabilities for them with easier ux. Realistically I think 5% of the will and should learn Claude code and build apps. Some already have. But most won’t Andi don’t think it’s how they should be spending their time. So it’s better to enable them. Here’s how: 1. All the softwares we use have AI capabilities. For ex richpanel for Cx, nectar for social and influencer, etc. no legacy softwares without it. Rip out any old ones that don’t and replace with an AI native one. 2. Designate 1 person in the org to be an AI lead. Goal them on getting AI adoption and usage. They do some internal FDE work and build our apps for people. 3. SEANs. I also have a SEAN we pay $10k/mo to that does the same but they have deeper expertise and a whole team. Prob most similar to what you are doing. Immensely valuable. To get employees using daily, a few things have to happen: 1. They cant worry about job security 2. They need to be trained on the tools consistently by the AI lead 3. They need tools brought in or built for them. Open to feedback or thoughts here! And for me personally I’m building tools like Matt is. But I’m doing it a nights, weekends, etc. building legit super valuable stuff for JRB but I can’t let it get in the way of my real job.

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Misbah Uraizee
Misbah Uraizee@misbahuz·
Couldn’t agree with this more and exactly what we are doing at @nectarsocialai
Gokul Rajaram@gokulr

BUILD THE WHOLE PRODUCT If you're a startup CEO, you should think deeply about what Frank Slootman says : "Build the Whole Product, or solve the Whole Problem as fast as you can". In 2026, the biggest winners will be companies who realize that fragmented experiences don't serve the customer well, and will solve the entire end to end problem for their customer. Customers are tired of stitching together five tools that each do 80% of what they need. They want one solution that does 100% of what they need. Fearless, visionary entrepreneurs will build a whole solution for their customer segment, even if it means that solution has to compete across multiple categories, including with entrenched incumbents. Now this doesn't mean they will solve the whole problem for EVERYONE from day one. They will choose very specific customer segments (size, geography, vertical, behavior, etc) and solve the entire problem for that segment, and do it 10x better than the customer could do by cobbling together several systems. And then they will expand concentrically from that initial segment. One of the best examples is Square, which took on decades-old incumbents in payment processing, hardware terminals and POS, and built a hardware + software system that solved the entire problem for micromerchants. Not just software, but also custom hardware that the team built from scratch, despite having zero hardware experience. Why? Because hardware was critical to deliver the whole solution. By doing so, they "compressed" the value chain across 3 industries, and instead of the customer needing to feed 3 profit pools for payments, hardware and POS, they only needed to pay one company, leading to a much lower Total Cost of Ownership. If you're an entrepreneur tackling a WHOLE problem and building a WHOLE product, please ping me. I'd love to connect and chat.

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Misbah Uraizee retweetledi
Steve Huang
Steve Huang@stevesprompt·
My take for moat in 2026 are 3: 1. Brand → gives you easier access to users 2. Ship Fast → gives you faster learning loops 3. Value → workflow + data + UX = differentiated experience Brand gets users Speed teaches you to iterate Value retains them These three create a flywheel
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Misbah Uraizee
Misbah Uraizee@misbahuz·
Want more insights & learnings on what differentiates the DTC Brands and retailers killing it on Meta and TikTok versus the ones struggling? Follow along as I plan to share a lot more here soon.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
Brands take note 📝 because traditional metrics like follower count matter less and less now. Anyone notice their Ads targeting also performing worse recently? This goes beyond iOS14 and cookie bans. You need to start paying closer attention to organic community engagement as a metric as it’s one ecosystem.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
ex Meta here, hi 👋 Meta is quietly testing some changes on Instagram’s UI to start publicly revealing the number of shares on content and make those icons just a smidge bigger. Why should brands & creators care? 👇
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