Misbah Uraizee

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Misbah Uraizee

Misbah Uraizee

@misbahuz

CEO @nectarsocialai, agentic social for brands. ex Meta.

Palo Alto, CA Katılım Kasım 2010
719 Takip Edilen242 Takipçiler
Cody Plofker
Cody Plofker@codyplof·
If I were launching a brand today I would launch Meta as late as possible. I'd get really good at organic algo distribution by the means of: - Organic Social on main channels, founder content, etc. - "UGC" programs at scale - TikTok Shop - Traditional seeding and affiliate I'd prove we can generate views and sales organically as a constraint and build up the muscle/organization to do so. It might take 6 months to a year. But once that is in place, I'd then scale it with spend and take it to the moon because that skillset is also what's going to work for scaling a great paid program.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
This is how every founder and CMO should be thinking in 2026.
Cody Plofker@codyplof

How I’m currently thinking about AI at JRB: I’m still trying to decide on this but here’s where I’m currently at: Every employee is FORCED to use AI first daily. I don’t want most of them spending time learning Claude code but I’m considering signing up everyone for Cowork. Similar capabilities for them with easier ux. Realistically I think 5% of the will and should learn Claude code and build apps. Some already have. But most won’t Andi don’t think it’s how they should be spending their time. So it’s better to enable them. Here’s how: 1. All the softwares we use have AI capabilities. For ex richpanel for Cx, nectar for social and influencer, etc. no legacy softwares without it. Rip out any old ones that don’t and replace with an AI native one. 2. Designate 1 person in the org to be an AI lead. Goal them on getting AI adoption and usage. They do some internal FDE work and build our apps for people. 3. SEANs. I also have a SEAN we pay $10k/mo to that does the same but they have deeper expertise and a whole team. Prob most similar to what you are doing. Immensely valuable. To get employees using daily, a few things have to happen: 1. They cant worry about job security 2. They need to be trained on the tools consistently by the AI lead 3. They need tools brought in or built for them. Open to feedback or thoughts here! And for me personally I’m building tools like Matt is. But I’m doing it a nights, weekends, etc. building legit super valuable stuff for JRB but I can’t let it get in the way of my real job.

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Misbah Uraizee
Misbah Uraizee@misbahuz·
Couldn’t agree with this more and exactly what we are doing at @nectarsocialai
Gokul Rajaram@gokulr

BUILD THE WHOLE PRODUCT If you're a startup CEO, you should think deeply about what Frank Slootman says : "Build the Whole Product, or solve the Whole Problem as fast as you can". In 2026, the biggest winners will be companies who realize that fragmented experiences don't serve the customer well, and will solve the entire end to end problem for their customer. Customers are tired of stitching together five tools that each do 80% of what they need. They want one solution that does 100% of what they need. Fearless, visionary entrepreneurs will build a whole solution for their customer segment, even if it means that solution has to compete across multiple categories, including with entrenched incumbents. Now this doesn't mean they will solve the whole problem for EVERYONE from day one. They will choose very specific customer segments (size, geography, vertical, behavior, etc) and solve the entire problem for that segment, and do it 10x better than the customer could do by cobbling together several systems. And then they will expand concentrically from that initial segment. One of the best examples is Square, which took on decades-old incumbents in payment processing, hardware terminals and POS, and built a hardware + software system that solved the entire problem for micromerchants. Not just software, but also custom hardware that the team built from scratch, despite having zero hardware experience. Why? Because hardware was critical to deliver the whole solution. By doing so, they "compressed" the value chain across 3 industries, and instead of the customer needing to feed 3 profit pools for payments, hardware and POS, they only needed to pay one company, leading to a much lower Total Cost of Ownership. If you're an entrepreneur tackling a WHOLE problem and building a WHOLE product, please ping me. I'd love to connect and chat.

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Steve Huang
Steve Huang@stevesprompt·
My take for moat in 2026 are 3: 1. Brand → gives you easier access to users 2. Ship Fast → gives you faster learning loops 3. Value → workflow + data + UX = differentiated experience Brand gets users Speed teaches you to iterate Value retains them These three create a flywheel
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Misbah Uraizee
Misbah Uraizee@misbahuz·
Want more insights & learnings on what differentiates the DTC Brands and retailers killing it on Meta and TikTok versus the ones struggling? Follow along as I plan to share a lot more here soon.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
Brands take note 📝 because traditional metrics like follower count matter less and less now. Anyone notice their Ads targeting also performing worse recently? This goes beyond iOS14 and cookie bans. You need to start paying closer attention to organic community engagement as a metric as it’s one ecosystem.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
ex Meta here, hi 👋 Meta is quietly testing some changes on Instagram’s UI to start publicly revealing the number of shares on content and make those icons just a smidge bigger. Why should brands & creators care? 👇
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Misbah Uraizee
Misbah Uraizee@misbahuz·
Hot take? Social community managers and CX need to be working hand in hand 🤝 Shocking how many brands have silo’ed the two roles.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
If you're interested in tapping into an AI first platform to grow your social community engagement and connect it to sales impact (something that has traditionally been seen as upper funnel), let's chat 💬.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
🌱 Amanda Schutzbank of @WillowGrowth shared that the brands they've observed growing the most quickly have tapped into building communities, often leveraging social platforms to supercharge their growth. More on this in my future posts!
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Misbah Uraizee
Misbah Uraizee@misbahuz·
🛍️ Meta is the biggest social commerce player in terms of buyers, but TikTok has more users who are buyers. At least 40% of TikTokers are projected to make a purchase on the platform this year. The next challenge for brands is to turn these buyers into loyal, repeat customers. TikTok subsidizing helps pump up the platform but also leads to volatility in sales, even in categories like Beauty.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
⏰ Social platforms are also where Gen Z spends an average of 3-4 hours daily! (Statista) – the vast majority (and growing) of this time being in DMs, not on feeds or other surfaces where ads traditionally live. If you don't have a game plan to stay on top of and engage with your fans creatively 1:1 on social channels, you're missing out.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
🔍 67% of #GenZ consumers aged 17-24 start their product searches on social. It's critical for Brands not only to have a presence but also to ensure it reflects an engaged, authentic community. Signals like who's talking, what they're saying, and how you're responding publicly across various platforms are crucial.
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Misbah Uraizee
Misbah Uraizee@misbahuz·
Had a wonderful time speaking at the @Odile_Roujol's Fab Ventures annual meeting last week in LA all things AI, TikTok Shops, social commerce & community-driven marketing for Brands. 🚀 Shout out to Shamin at BAM Ventures for moderating! 𝗧𝗵𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗮𝗻𝗱 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗷𝗼𝘂𝗿𝗻𝗲𝘆 𝗶𝘀 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴𝗹𝘆 𝘁𝗼𝘄𝗮𝗿𝗱𝘀 𝘀𝗼𝗰𝗶𝗮𝗹, 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆-𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 👇🏼
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Nectar Social
Nectar Social@nectarsocialai·
Nectar is @shoptalk this week! If you’re a brand interested in community driven growth, social commerce, conversational AI, let’s connect✨
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Nectar Social
Nectar Social@nectarsocialai·
🔥 @Klarna's recent AI CX report has everyone buzzing for good reason. Using custom @OpenAI agents they're replacing 700 humans and driving $40M USD profit in 2024. This is a strong testimony to an AI future thats already here for Brands👇🏼
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