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Over the past months, got a chance to dip my toes into crypto and #Web3marketing, helping the team @unlockprotocol. W00t, I’m learning a ton (a thread)!
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Barbara Houdayer
4K posts
Barbara Houdayer
@mitoubab
Curious marketer, from B2C to B2B, Agency to Client, eCommerce to SaaS | Travel, food, wine and tea lover, Happy-est dog owner.
Vaud, Switzerland Katılım Şubat 2009
1.8K Takip Edilen1.3K Takipçiler
@WineEnthusiast Switzerland! Merlot from Ticino, red blends from Wallis, Zurich Pinot noir, Vaud chasselas and white varietals… Moved to Switzerland 12 years ago and Swiss wines and their terroirs are so much FUN. These small productions barely get exported… one has to travel to enjoy them🍷
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Dear @Apple , I hate you so much right now … if cross device connectivity is rocket-to-the-moon type complexity to build, don’t turn it on by default.
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@janthonylong Loving this ode to creativity.
Is the focus on clicks (vs. awareness) one of the culprits?
The standard (ugly) CTA button, too much product focus, not risking to surprise (nor delight) the audience.
Would love the insights of someone working in dynamic creative optimisation.
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I've gotten a number of requests to create a single thread of my "How it started / how it's going" ad series. So here it is.
twitter.com/janthonylong/s…
John Long@janthonylong
How it started / how it's going.
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@MarcosSponton Same here. Was fortunate enough to get an awesome 2-day training workshop a few years back. One’s go-to lesdership style is not suited to all situations :) It helps me flex and better adapt.
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Do any of the leaders in my timeline active and consciously use the Situational Leadership framework?
I think almost none.
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@harleyf @Allbirds @burtonsnowboard @glossier @ruffwear disrupted dog gear with amazingly designed, durable products for our 4-legged friends. Absolutely love them.
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I love seeing brands that disrupt typically stuffy/old-school industries and businesses. @Allbirds did this with shoes. @burtonsnowboard did this with snow sports. @glossier did this with skincare & make-up.
What are some of your fav disruptor brands?
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Checking out the @zapier rebrand (being one of their active users!)
zapier.com/blog/zapiers-n…
Loving the narrative behind it, the color palette, the typography and the awesome animations. But the logo itself is less inspiring IMO. I needed the backstory to understand it.
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Hey, crypto/web3-skeptic friends, I am writing a blog post where i try to explain why these technologies matter, if you care about the open web.
I'm looking for reviewers and people to help me make it more clear.
Want to look at it?
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@tek_fin And thank you lovely easyjet crew who did not leave the computer in Paris ;)
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Me looking at the bagage handling department in Geneva when getting my laptop back … after leaving it in the plane yesterday and having a glimpse of it somewhere over Paris last night. Thank you Apple for the Find My feature.
GIF
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This is a turning point for Analytics platforms.
UA & GA4 have been running side by side for 2 years. Neither users nor the integrations ecosystem fully made the switch.
Google has to make a bet on GA4 to survive the regulatory landscape.
May the Game of Thrones begin.
Google Analytics@googleanalytics
Two and a half years ago, we introduced Google Analytics 4 to address evolving measurement standards and help businesses succeed. Today, we’re announcing that we’ll begin sunsetting Universal Analytics next year. Learn more about what to expect → goo.gle/3MPcUh3
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@tek_fin The end of an era. Smashing my dreams to go back there for drinks some day 😢
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Oh no !!! Cc @mitoubab
Alex Vadukul@AlexVadukul
Some NYC food/drink news out of East Village tonight.. Stepped into Village Yokocho for dinner and server informed me the beloved izakaya is closing at end of month due to massive rent hike. But they explained this also affects legendary speakeasy Angel’s Share, opened in 1993.
Indonesia
Back to travelling : see you London! (@ Geneva Cointrin Airport in Grand-Saconnex, GE) swarmapp.com/c/eMplgYRQgmA
Meyrin, Suisse 🇨🇭 English
Could not resist the #wordle craze
(Is it because I’m turning 40 this year… and this is a game my grandma would have absolutely loved?)
Wordle 210 4/6
⬛⬛🟨⬛⬛
⬛🟩⬛⬛⬛
⬛🟩⬛⬛🟨
🟩🟩🟩🟩🟩
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@tek_fin Hell yes. But whatever the ride looks like this year, I’ll be there with you 🍀
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Happy 2022. 2021 has been a roller coaster personally, but ended on the upside so looking forward to continue the climb up next year.
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For me, 2021 was a year for venturing into new possible futures.
Following the journey of @UnlockProtocol it’s quite exciting to see it unfold (and getting to work among passionate people).
2022 onwards and upwards!
Ʉnlock Protocol@UnlockProtocol
YEAR IN REVIEW!! It’s that time of year— we’re looking back at all that happened in 2021 & gearing up to embrace 2022! Our very own @mitoubab created this fabulous article w/all of the progress we made this year—thanks to our amazing community! Let’s do this! 🧵 /1
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@julien51 rekki.com for the awesome brand identity and design language they’ve built. This is awesome to read 🍬 medium.com/rekkiapp/creat…
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Quick: what's the most beautiful (non web3) website you recently (re)discovered?
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Loving this initiative by @ahrefs to make strides into more community-driven, meaningful marketing, enabling creators 🤩
Ahrefs@ahrefs
We'll be reallocating our paid traffic budget (~$200k💰) for December away from the Google/Facebook—and into sponsoring the industry's best creators and thought leaders.
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