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Initial Proposal for Audience Segmentation
This is a preliminary classification intended to spark discussion and serve as a foundation for deeper, community-driven work.
A. Core community (Builders / Governance)
– Active developers and builders
– Frequent proposers in Catalyst
– DReps, SPOs, and Intersect members
– CIP contributors
– Project teams and protocol collaborators
Objective: Consolidation, process improvement, and strategic alignment
B. Committed but non-technical community
– Active Catalyst voters
– Participants in forums, X Spaces, Discord
– People who share content and help onboard others
Objective: Retention, education, and empowerment
C. ADA holders not engaged in governance
– Passive holders
– CEX users
– Delegators who don’t vote
Objective: Activation, awareness, and visibility
D. Curious newcomers / potential entrants
– Crypto users from other ecosystems
– Web2 developers
– Entrepreneurs
– Students and educators
Objective: Onboarding, accessibility, and simple, relatable content
E. Institutional / external audiences
– Governments and regulators
– NGOs and the social impact sector
– Universities and research centers
– Traditional companies / potential partners
– Media and journalists
Objective: Trust-building, partnerships, and public legitimacy
Since this is a collaborative effort, I’m inviting the community to review, criticize, add, remove, or adjust anything needed. This is just MY starting point WE must build it better together.
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