MoonRay_FW24

[trans] howtochangeth TikTok *quite long but worth the read and you will be proud 💚🩷 #SOURI: More Than Just a Celebrity Brand 👩🏻‍🦱: Do you know which dessert brand has completely moved beyond the "celebrity-owned" label? 👩🏻: This is the Rising Star Company series, where we talk about companies the new generation finds most inspiring. From the survey we asked, which organization do the younger generation most want to work with? In this episode, we're talking about #SOURI. 👩🏻‍🦱: If you think of a macaron brand, what’s the first one that comes to mind? 👩🏻: The first name that comes to mind is probably the same for everyone… 🧑🏻‍🦱:#SOURI, right? 👩🏻: Macarons = #SOURI 👩🏻‍🦱: Exactly. Most people know #SOURI was founded by Win Metawin, the famous actor from GMMTV. But what’s fascinating is that it’s not just seen as a "star’s dessert." It’s becoming an "experience brand" that everyone feels they have to try. At first, Win’s fame definitely opened doors and got people interested. But the brand worked hard to make people remember the product itself, not just who owns it. Now, people recognize #SOURI as a top-tier macaron brand and some don't even realize a celebrity is behind it! It’s a shift from "Actor brand" to "Entrepreneur” from “Personal brand” to “Company brand”. So younger people feel that this brand isn’t just driven by hype but it has clear direction. 🧑🏻‍🦱: Another reason #SOURI is gaining momentum is that they’re not competing on taste alone but they’ve turned a dessert shop into a lifestyle experience. The store is designed as a space for living: a place to take photos, meet friends, or check in. So it’s evolved from just dessert into a social experience. Their brand identity is also crystal clear at every touchpoint - packaging, store design, seasonal campaigns, and special flavors, as well as collaborations like Butterbear and SM Entertainment. It really aligns with today’s consumer behavior: what people buy needs to tell a story and be content-worthy. That’s why the brand is constantly talked about on social media. Win himself doesn’t position his image as a distant CEO, which makes the brand feel authentic, real, approachable, and human. From a working professional’s perspective, it feels like a new kind of organization, one where the founder is close to the team, with a strong creative culture, rapid growth, and a global vision. #SOURI also started from genuine passion, and when younger people see that, it makes the work feel meaningful. ➡️ That’s why many want to be part of #SOURI not just because the brand is famous or because they want to work with a celebrity, but because they want to grow with the leader’s vision.✨ 👩🏻: Why is #SOURI seen as a rising star among the younger generation? You could say: 1. It’s not because it’s a celebrity brand, but because it has a clear, distinctive identity - strong enough for people to recognize it without needing to mention any celebrity behind it. 2. #SOURI doesn’t just sell products; it sells a lifestyle experience that makes people want to talk about the brand. 3 The brand’s DNA shows that something built from passion can truly grow, which inspires younger people. 👩🏻‍🦱: Exactly! #SOURI really connects with the younger generation both as consumers and as professionals. 👩🏻: Stay tuned to see which "Rising Star" company we feature next! Please visit the link 🫶🏻 คลิกเข้าไปดู ไลค์ คอมเม้น และแชร์ กันค่ะ 🩷 📌 vt.tiktok.com/ZS9xjkk9Q/ #SOURIBKK #winmetawin @souri @winmetawin