Jack Cascio

Example: You run a sub n save offer and your average customer stays on for 4 months. Take your 9mo cohort. Export those customers. Import them into Facebook as an offline event. Your CAC may temporarily go up, but your ltv curves will look MUCH better over time as you do this

Everyone worries so much about their ads and CAC, when the most important thing is LTV. Quick n dirty way to lift LTV: Upload your best customers as an offline event to train your pixel and give your ad accounts better signals. Example in comments.

@adv_ceo DM me. I have a couple private offers you can test. (We spend 6f a day).

Another offer that crossed $1M/month. Vertical: eCom Profit margin: 32% Random USA-based affiliate network All traffic was run by me Since this was a network and I’ve been dealing more with networks lately I thought I’d share a few things that have helped me when running with them: - Never randomly sign up for a network. Always try to get an intro from someone. If you sign up without one, you’ll likely get an AM, payouts, and offers that suck. - Don’t ask for payout increases upfront. Push volume first, then tell them you won’t send more conversions at the current payout because it doesn’t work. (Got this tip from another affiliate.) - If you know what you’re doing, try to get customized checkouts/product pages based on your angle and CRO tactics. - Try to become the biggest advertiser for an offer. When you’re doing ~60% of the volume, you can usually ask for a private offer. - Get them to localize for countries you know perform well with your traffic. - Don’t run the network’s “top” offers it never worked for me. - Don’t run the same traffic sources everyone else is using for that offer/network. You’ll just get leftovers. - Always ask about new offers that aren’t public yet, and test them even if the EPCs look bad. - Many networks have the same offers. Test all the checkouts some have better payment processing and flows, which can increase your profit without any other changes. - Once you’re above $100k/week in payouts, ask for twice a week payout - Make sure your offer isn’t rebrokered. Try to work with the original network for the highest payout and more control over the checkout. - Keep your AM informed about scaling up or slowing down. They’ll appreciate it and often give you something extra. There’s probably a lot more I’m missing. I’ve only been doing this for 1.5 months and still don’t really know what I’m doing but this is what’s worked for me so far.

When you break Dry January with an uber eats bottle of Mezcal. Meant to be.

@Jason______A @lukebelmar Wtf

Why won’t you bet me @lukebelmar ?

Someone should disrupt the shared family office business asap.

@Tyler_Did_It Missing $Yapster

The Pump Fun competitors are pumping this morning 📈 GFM +150% to $95M 📈 PKIN +60% to $31M Market hungry for some Pump competition...

@mrpunkdoteth What?

HOLYYYYY SHIT 😹

@SolanaRockets Check PM real quick.

Gm future multi-millionaires.

@ZssBecker Legendary

@phillipkarcz Chicago here.

how sending a stranger $1 on venmo helped me go from a broke college kid to making $10k/month in 3 months

@sulemanali A go to market strategy could be working with Agents at CAA or other large talent firms. They could be a solid cohort to get in early with the pitch of: “best talent” will be on here. You will be member #1 - you can take it from there. Haha.

A startup I've wanted to start for a while: Instagram for billionaires, models, nobel prize winners, NBA stars, and US Presidents. Only the most powerful/famous 10,000 people in the world allowed on. Here's what I love about it: 1. If you're Taylor Swift, you can't use Instagram the way the rest of us do. For her, Instagram is a media channel to promote albums. What she deserves is a place to post cat photos and DM hotties. 2. Privacy first. Screenshot & share something - you're banned for life. 3. If you're Lebron James and you want to talk to Bill Gates, he should be a DM away. No gatekeepers/world goes faster. 4. Serendipity. How fun would it be to be Obama and see Richard Branson is on his island posting kitesurfing stories and DM him "Invite?" 5. It's the anti-facebook. Users limited to 10,000. No growth-hacking. Harder to get than an Amex black. 6. Easy to monetize -- access costs $10,000 per year. 7. This would be such a fun startup to run. What's everyone think? Anyone have a great go to market strategy? Anyone want to cofound & run this?

T Swift may want to post her Cats for her Parents or Siblings to see. Many use IG to post pics for Family. Not sure if that would be a problem with excommunicating everyone but the top. Changes the product if they are allowed to bring their closest fam n friends who can see “them” only on the platform. Could get out of hand, but sharing ur life w fam n friends is definitely a use case I could see being important for a T Swift.

@Stealx Is there a money back guarantee?

Peers are just as important as Mentors.

@Stealx Omg.

Happy Sunday!

My Sunday: - 6am fire at a unit, luckily no injuries - building down, heat off, freezing temps - Noon, search warrant, arson/criminal activity suspected

@FifaSahah Why?

@mrjackcascio Public

Public or Private School?

Copywriting tip: Use "you're" instead of "you are" Use "you'd" instead of "you would" Use "they've" instead of "they have" Without contractions, you sound like a robot. People don't like buying from robots.

Rolex sells status, not watches. Supreme sells scarcity, not clothing. Harley-Davidson sells a lifestyle, not bikes. Apple sells simplicity and style, not electronics. Great marketing teams sell feelings, not products.

A real mindfuck Is realizing everyone you admire is also figuring it out as they go