Syafiq Sufakhi

Masa dekat sekolah dulu,kalau kau baca buku tak faham,buku bodoh ke atau kau bodoh -Terbaik Dari Langit-

Two Anthropic engineers spent 24 minutes exposing every Claude Code feature you didn't know existed. Most people will scroll past this. Don't be most people.

YEARS of testing ecom ad creative went into building this prompting system literally any ecom brand can take HUGE benefit from it don't just bookmark it. actually go through it

Interesting findings. Ada research daripada McKinsey yg bgtahu pasal benda ni. Actually research dia untuk CPG, tapi aku rasa closely related dgn apa yg jadi untuk cafe & restaurant. Dalam satu bahagian research McKinsey tu cerita tentang: Four Food Spending Shifts 🧵

🚨 Anthropic's own team just showed how to actually use Claude Code properly. 30 minutes. free. the person who created Claude Code. watch the workshop. bookmark it. worth more than every $500 course you almost bought. you've been using Claude without knowing 40 of its commands. Then read the guide below.

This 30-min workshop by the creator of Claude Code will teach you more about vibe-coding than 100 YouTube video guides. Bookmark it & give it 30 minutes today. This video will change the way you use Claude forever.

Everyone’s talking about the Grüns acquisition and billion-dollar exits… So let me simplify it. The difference between brands that scale… and brands that stall… Is risk tolerance. After working with hundreds of ecom brands owners, there’s a very clear pattern: The brands that break through take bigger swings. The ones that stay stuck protect what they already have. And that shows up everywhere. They’re willing to spend real money to build a real product… instead of reselling the same thing 200 other brands are dropshipping. They hire ahead of growth… instead of waiting until everything is already breaking. Because they understand something most people don’t: You cannot media-buy your way to a billion-dollar brand. But after that, if your product isn’t different, scaling becomes expensive, unstable, and eventually stalls. That’s where most people get stuck. Not because they’re lazy. But because they get comfortable. They start making 30K, 50K, maybe even 100K/month… and instead of reinvesting, they try to protect it so they can keep up their lifestyle. That’s where growth dies. Look at Grüns. They didn’t invent greens. They didn’t invent gummies. They just combined the two. That’s it. But they identified a value gap… built something different… and moved early. That’s the game. Not better ad angles. Not more testing. Better product. Better positioning. Bigger bets. Same thing with your team. Most founders say, “I’ll hire when I grow.” In reality, you grow because you hire. You don’t build the boat in the middle of the storm. You build it before you ever set sail. So if you’re stuck right now… It’s probably not a Facebook ads problem. It’s a risk problem. You’re trying to scale without making the decisions that scaling actually requires.

A lot of brands don’t fail because of bad products. They fail because they choose the wrong battlefield. We do a lot of consultancy for new brands and those trying to scale in brutally competitive markets… Weight loss Beauty Supplements Skincare And there’s one pattern we see every single time when a brand goes from ~$2M → $10M+ They niche down. Aggressively. There’s a concept from Blue Ocean Strategy that explains this perfectly: Red ocean = crowded, competitive, bloody Blue ocean = uncontested, ownable, profitable Most brands sit here: “We’re a weight loss product” Which means… You’re competing against: - Bigger budgets - Faster teams - Better distribution - More data You lose before you even start. The shift looks like this: ❌ “Weight loss for everyone” ✅ “Weight loss for women 30–40 who want their confidence back” ❌ “THC for sleep” ✅ “THC for fathers in their 50s who want better sleep + energy for work” ❌ “Skincare brand” ✅ “Acne skincare for female athletes dealing with hormonal breakouts” Same product. Completely different game. Where this really wins: • Pre-sell pages • Advertorials • Listicles • Paid ads • Landing pages Because specificity = relevance Relevance = conversion The mistake most founders make: They think niching down limits growth. In reality… It’s the only way to unlock it. There are still millions in that niche. But now you’re not “one of many” You’re the one. This applies to agencies too. Instead of: “We do CRO” Try: “We’re the CRO agency for 7–8 figure beauty brands in the US” Now you’re not competing with everyone… You’re competing in a lane you can actually dominate. If I had to start again today: I wouldn’t try to be bigger than the sharks. I’d swim somewhere they’re not.

Claude AI FULL COURSE 5 HOURS (Build & Automate Anything)

Ok this feature should be illegal You can now access your competitors emails in ONE section You don't need to subscribe with burner emails anymore 🫡 This includes: > Email flows: welcome and abandoned cart > Data overview: emails sent / avg sent / sending patterns > Calendar to see emails sent per week > List of all emails with filters to dig deeper Start reverse-engineering their flows 👀

Introducing EcomClaw: The AI that runs your entire e-commerce brand 24/7 It creates your UGC ads, writes email campaigns, manages your Shopify store, researches winning products, and much more. RT + Comment "ECOM" and we’ll send you a free ecom automation playbook.

Today we're introducing the world's first AI CMO. Enter your website and it deploys a team of agents to help you get traffic and users. Try it now at okara.ai/cmo

What % of ads should be new angles VS iterations? We use a "sliding scale" strategy. This strategy helps us move with the momentum in the ad account. Extra sauce from the ad man himself @karlocreates s/o @frankkgabriel