Michael Wintrob

@Schwartzie14 Not great. 2 and 8 closest. 4 is bleak.

Hot take: Mariners have yet to create a great logo. (Brewers and Expos are the standard)

@michaelmiraflor Brand consultancy with design capabilities. Common in holding companies, though not particularly present for Publicis.

Important thing to note about the agency that Cracker Barrel fired (Prophet) is that they aren’t an agency agency, more of a consultancy that provides agency services. So closer to a Deloitte Digital than say, a Publicis agency.

At the death! #COYG

@ashleymayer Amazing book! Well worth the time.

@mwintrob Heh I didn't want to ruin it for anyone else!

My mom recommending a book 🤣

@BrandGully Gotta get the shoes in frame.

Ok it appears #Adidas does like them all to be seated. These are hero images from campaigns they’ve shot with football personalities over the last 12 months (mind you, there are more). And there’s always a chair involved. It’s a thing? #Marketing #ArtDirection #Advertising

@michaelmiraflor Objectively bad.

Chaos Packaging strikes again.

@Aerocles No. Do it.

Is $175 too much to spend on the Kody beautiful hand crafted wooden cutting board made out of reclaimed hardwood I’ve ever seen?

@jappleby AI transcript, no doubt.

This might be an all-time PR team screw up. So MrBeast was on the Diary Of A CEO podcast. The podcast’s PR team pitched me + other writers to cover it (see below). When Kotaku wrote about it, they used a pretty harsh quote (I’d have done the same!)… except it’s not a real quote. The podcast’s publicity team somehow confused Beast saying “bro” as “broke.” (Video below) In a moment where he’s just saying life is harder when you travel, the misquote made him sound like a jerk, when it’s not the case at all. Andddd it’s all naturally gone viral with the misinformation side of it. All because a publicity team trying to get coverage screwed up. So now Beast is taking heat, and Kotaku is taking heat, when neither of them deserve it.

@juliancole It depends. Can track w this for a comms idea. Less so for a brand idea. Those benefit from multiple, reinforcing truths.

I vomit when I see a presentation with MULTIPLE INSIGHTS in it. A strategy needs ONE INSIGHT no more, no less. Or a framework like the 4Cs used to have 4 insights for one strategy. It’s a clear sign the person doesn’t know what an insight is OR how it works with a strategy. An insight unlocks a new way around the problem standing in the way of the goal. It’s like using multiple keys on the one lock. It also devalues insights. Insights are one of the hardest things to get to in advertising. You can’t have multiple insights for the one campaign Here’s a great example of what one insight looks like for a campaign. youtube.com/watch?v=RKW7v0… Then you can see the insight and strategy on the last slides If you’re interested in learning how to write insights, come along to my free workshop next week. 👉 You can sign up for a limited seat here: strategyfinishingschool.com/how-to-find-st…

Bring back shame.

@Aerocles A lot. And it’s valuable. But not for the obvious reasons.

I’d honestly love to know how much time and money were spent on this

Hello Frozen? @HelloFresh selling microwave dinners. What are we doing here, fam?

@peterkang34 Trust blew me away.

I've kept a Reading List of all the books I finished since 2015. I put an asterisk next to ones that I highly recommend. In 2024, I recommended these books: - Turning the Flywheel: A Monograph to Accompany Good to Great by Jim Collins - Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Benjamin Hardy - Trust by Hernan Diaz - Table for Two by Amor Towles - Govt Cheese a memoir by Steven Pressfield - In the Distance by Hernan Diaz - Implementing Value Pricing: A Radical Business Model for Professional Firms by Ronald J. Baker - James: A Novel by Percival Everett - Beartown: A Novel (Beartown Series) by Frederik Backman - All the Colors of the Dark by Chris Whitaker - Scale at Speed: How to Triple the Size of Your Business and Build a Superstar Team by Felix Velarde - Strategy Beyond the Hockey Stick: People, Probabilities, and Big Moves to Beat the Odds by Chris Bradley, Martin Hirt, Sven Smit - Intermezzo: A Novel by Sally Rooney I like a mix of nonfiction and fiction. I didn't read as many history books as I would've liked, so that'll be a priority in 2025. You can see the full list of books since 2015 right here: peterkang.com/reading-list/ What were your favorite reads in 2024? Whats on your list for 2025?

@EricJorgenson Two: You can commit to it, but still thoughtfully shape it to fit your organization. It doesn’t address brand strategy particularly well.

For those who run EOS -- What is your one most important lesson learned?