Nacho Vanzini | DTC Growth

This creative has pulled in a 33% hook rate and 6x ROAS since we started running it on the client's TikTok ad account. Across the board it's worked extremely well. But why? It's not only relatable, but it's very straightforward We're showing a fit creator How many of us aspire to be in that good of shape? The idea is to show an aspiring fitness level And how someone who is busy can achieve it, even if they don't have a ton of free time We don't want to sell an intimidating amount of work that needs to be done Because no one wants to think about doing 2 hrs of exercise every day + dieting + supplements Workout WHILE you do other tasks Remove the pressure of going somewhere else to workout You can see there aren't a ton of shots. Kept it simple and just had different angles of the creator using the product. So what can you take away from all this? #1 - Give the viewer realistic goals they can achieve with the product (taking 10k steps, rather than "you'll lose 30lbs" - seems much more believable). #2 - Video doesn't have to be complex. If your product is very visual, just showcase the product being used. You don't need to get fancy with your edits. Let the product do the selling.

@sourfraser I'm so confused as to why they invested in Manus if they were just going to do this anyways? hahaha

Meta MCP is just more proof of how important creative is. Because now your LLM can basically manage your ad account. This is gonna be a massive unlock to help almost anyone understand what’s going on in an account and leverage that data to make better ads. RIP Manus

@ashvinmelwani Zuck when he sees you're happy

Really thought performance was improving. Then bam 3x CPA!

@thedanielokon Definitely curious to see that comparison!

@nachovanzini Once I open up my paid newsletter I’ll share a side by side of the old creative testing performance and the new. It’s just insane.

I am becoming a cost cap maxi. We have had one of our brands consistently have strong net margins with this setup and we are consistently finding winners in a creative testing CC Scaling well, strong NC-ROAS. With HV we were getting absolutely destroyed. Lesson in there.

@thedanielokon I'll have to give it a shot Testing campaign on one account has been tanking the past several weeks, no matter what we test Everything else in the account has been stable

@nachovanzini Yes, but our testing CC is quickly becoming our highest spending + most efficient by a long shot.

@thedanielokon Interesting So testing in CC, and scaling in HV?

@nachovanzini Just our creative testing is CC. I find that good ads get spend. And we see new ads take up spend every week.

Paying $4/month for contacts still feels wild to me 👀 This is a great example of low-production, high-relatability content working. Car yapping hooks feel so native right now they blend into the feed, build trust fast, and don’t read like ads. Simple concept, strong price-driven hook, direct-to-camera delivery, and a relatable “wait… what?” moment that keeps people watching. Also tagging @nachovanzini his team curated the script/concept and I brought the visuals to life 🤍

10 Biggest Media Buying Learnings I've been running ads for 4 years and have spent millions for DTC clients I've made a lot of mistakes during that time. Here are 10 things I wish I'd known back then:

10 Biggest Ad Creative Learnings I've been making ads for 4 years and have made well over 1000+ ads in that span. I've made a lot of mistakes during that time. Here are 10 things I wish I'd known back then:

@mikefutia STATICS

I just built a Claude Code skill that ships 50 static ad concepts to my desktop every morning 🤯 Feed it your reviews, your winning ads, and your top comments → it studies what's working → generates 50 fresh static ad concepts in your brand voice while you sleep. All inside Claude Code. Perfect for DTC brands and agencies who are still briefing designers, waiting 3 days for 4 mediocre options, and burning hours in Canva trying to keep up with creative volume. If you're running Meta Ads in 2026, you already know the math — the brands that win aren't the ones with the best single ad, they're the ones testing 20-50 new concepts per week. Most teams ship 5 if they're lucky. This skill solves it: → Drop in your customer reviews, top comments, and winning ad screenshots → The skill studies what hooks, angles, and pain points are actually converting → Pulls from a library of 15 proven DR templates (us vs them, stat callouts, review cards, testimonial stacks, headline ads) → Writes 50 new concepts in your brand voice every morning on a schedule → Fires the prompts to Nano Banana 2 for finished images → Drops everything into a dated folder on your desktop, ready to upload to your CBO No briefing designers. No 3-day turnarounds. No starting from scratch every Monday. What you get: - 50 fresh static ad concepts every single morning - Concepts grounded in your real customer language and winning ads - 15 proven DR templates baked in, customized to your brand - Scheduled to run while you sleep — wake up, pick winners, upload - One skill file you install once and use forever Built 100% in Claude Code. I put together a full playbook with the skill file, the 15 templates, and the exact setup to get this running on a schedule. Want it for free? > Like this post > Comment "STATICS" And I'll send it over (must be following so I can DM)

@Camicees Clay

I'm giving away the GPT we use to make claymation ads like this. rt + comment "Clay" and I'll send it to you.

Weirdly, the fastest way to make ads is to make them in the Creative hub... So many less glitches Less things turning on/off automatically

@marissac_ugc Always making amazing content!!

Luxury-looking frames without the luxury markup, that’s the hook here. I love creatives like this because it taps into a really real buying behavior. People want designer brands… they just want to find the smarter place to buy them. Also a great example of keeping things native to the platform simple screen recording, POV style, and quick proof points instead of overly polished product shots. It feels more like someone sharing a good find than an ad. Script + concept by @nachovanzini’s team, I brought the visuals to life! 🤝 #BrandContent #PerformanceCreative #UGCStrategy #SocialMediaMarketing

@mikefutia BULK

I just vibe-coded a Meta Ads Bulk Uploader in Claude Code that uploads dozens of Facebook and Instagram ads in minutes 🤯 Drag and drop your creatives, connect your live Meta account, publish directly through the Marketing API. Built 100% in Claude Code. Perfect for media buyers and DTC brands who are still uploading ads one at a time in Ads Manager. If you're a media buyer spending 10+ hours a week uploading ads one at a time in Ads Manager — attaching videos, picking thumbnails, naming ads, toggling enhancements, repeating 50 times ... This eliminates the entire workflow: → Drag and drop dozens of images/videos at once → Add multiple primary texts, headlines, and descriptions per batch → Pick your campaign and ad set directly from your live Meta account → Clone existing ad sets with one click → Upload custom thumbnails, pick your CTA, launch paused or active No uploading ads one by one. No 2-3 hours of clicking. No $99/month SaaS subscription. What this tool does: → A bulk uploader that publishes directly through Meta's Marketing API → Full creative control — thumbnails, CTAs, ad names, enhancements — all in one shot → Ad set cloning so you can scale winning setups instantly → A free alternative to the $99/month tools that do the exact same thing I'm giving away every prompt I used to build it so you can vibe-code the whole thing yourself. Want all the prompts? > Like this post > Comment "BULK" And I'll send it over (must be following so I can DM)

@binghott @JadenBrodeur

Who would you recommend to design a SaaS logo and brand book?

3 elements your ad needs to be a top performer in your ad account 1. Strong offer (50% off/value packed/free shipping/etc) 2. Simple to understand (this topper improves the comfort of your mattress) 3. Large TAM that won't be capped quickly (everyone wants to be more comfortable) If you don't have these elements, your ads can be successful, but they likely will never scale into spend levels

99% of the time, when brands come to us with struggling Meta Ads, they have 1 of these 3 issues (or all) 1. Too many campaigns for too little budget 2. Erratic creative testing 3. Improper audience exclusions Solution? 1. Under $50k/mo, you only need 2 campaigns 2. Make your testing cadence weekly 3. Exclude existing audiences to avoid ultra high frequencies

Facebook Ads Manager Status [Medium disruptions]: Ads Delivery We are aware of an issue that may be impacting ad delivery. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.

@Sebastianb0527 @nikitavakhrushv

Who’s the best email and sms agency In ecom?

@anasabidgfx Exactly! Get those out there and learn

@nachovanzini Most test ads live and die before anyone studies the font. The speed of testing matters more than tiny polish.

The biggest bottleneck in testing ads? Trying to make every single detail on brand... NO ONE REMEMBERS YOUR ADS Remember that next time you give your designer/agency 6 rounds of edits for a change in font/color/etc