Nat Ives

Sprite is coming back to the NBA wsj.com/cmo-today/coke… via @WSJ

A fake headline is circulating on X that falsely claims to be my reporting. I did not write that story, and neither I nor Ad Age has published a piece saying OpenAI changed its Super Bowl ad.

@rohanpaul_ai This doesn't seem to be a real Ad Age article

Dos Equis turns to a familiar face to revive lagging beer sales wsj.com/articles/dos-e… via @WSJ

The Wall Street Journal asked me why Instrument Serif is everywhere right now. Read the article: wsj.com/lifestyle/seri…

Ronald McDonald and other protected characters have already appeared in user videos on Sora 2. Now OpenAI wants brands to voluntarily upload their mascots. on.wsj.com/3XgKmmN

For years advertisers haven’t known how the biggest digital auctions actually work. Industry players want to finally change that. on.wsj.com/4h74RMc

SCOOP: Paramount Skydance is preparing a majority cash bid for Warner Bros. Discovery that is backed by the Ellison family, according to people familiar with the situation wsj.com/business/media… via @WSJ

David wants to make clear how much protein its bars have. So it started selling frozen cod. on.wsj.com/454EPna

Some brands go dark as political advertising surges. Others try new tactics. wsj.com/articles/elect…

and sometimes it gets tampons stocked in the freezer aisle

Lots of theories about why gum fell out of fashion in this @DollyDeighton piece. I just know my mother, who banned us from chewing gum, would be thrilled wsj.com/articles/gum-s…

Klarna CMO credits AI in the pursuit of “brutal“ efficiency, but says marketing costs could rise again wsj.com/articles/klarn… via @WSJ

Exclusive: PayPal knows what you buy, and it wants to use that data to sell ads on.wsj.com/451xqof on.wsj.com/451xqof

E.l.f. Beauty is cutting against the grain by increasing marketing as a share of net sales on.wsj.com/3ysJtyq

Why marketers are telling people to touch grass on.wsj.com/4auNi3B

An erotic bovine. A new name that means...what? Minor League and amateur baseball teams are increasingly out in left field when branding. ‘We did want an air of sensuality.’ wsj.com/lifestyle/when… via @WSJ

AI has the potential to remake or wreck the creative industries, depending on who you ask. For one group—stock photographers—the writing is already on the wall, and it's not pretty. wsj.com/articles/the-l…

Personal news: Earlier this week, I started a new job at The Wall Street Journal covering sustainability. I'll be reporting on climate, agriculture, and the energy transition for WSJ Pro Sustainable Business.

"Distracted boyfriend" photographer says AI can't match humans' artistry. Other stock photographers predict doom wsj.com/articles/the-l… by @DollyDeighton