Neal Schaffer | ニール・シェーファー

I have been decreasing my activity here on Twitter for various reasons. Responses might be delayed. If you want to stay in better touch subscribe to my newsletter here: nealschaffer.com/newsletter/ ... or connect on LinkedIn here: linkedin.com/in/nealschaffer Thanks - and God bless!

Does your YouTube channel have a trailer, a featured video, and organized playlists? If not, you're leaving your first impression to chance. nealschaffer.com/how-to-create-…

Thank you for the share my friend!

Your old tweets are a content asset — past campaign messaging, professional insights, industry conversations you were part of. Here's how to actually retrieve them beyond X's 7-day search limit. nealschaffer.com/search-tweet-h… #SocialMedia #ContentMarketing

54% of consumers want more video from brands — the highest of any content type. But many marketers are still defaulting to blog posts alone. I mapped 23 content types to the exact funnel stage where each works best: nealschaffer.com/types-of-conte…

If 80% of your community activity isn't value-driven content, you're probably building the wrong kind of visibility on X. How does your mix stack up? nealschaffer.com/twitter-commun…

If your best TikTok videos are landing flat, check one thing before anything else: when did you post? Your "Follower Activity" tab in Analytics will tell you more than any general guide — including this one. nealschaffer.com/best-time-to-p…

Bad audio kills good video every time. Before you upgrade your camera, invest in a wireless mic. Viewers tolerate mediocre visuals — they won't tolerate bad sound. nealschaffer.com/video-blogging/

If you’re podcasting but ignoring YouTube, you’re leaving discovery on the table. Audio apps build loyalty. YouTube drives new listeners through search + suggested, and those episodes can keep pulling views for months. #Podcasting #YouTubeMarketing nealschaffer.com/podcasting-on-…

40% of podcast listeners now use YouTube as their primary app — more than Spotify or Apple Podcasts. If your podcast isn't on YouTube, you're missing the platform where audiences already are. nealschaffer.com/podcasting-on-…

Comments count twice as much as likes in LinkedIn's algorithm. That "viral" post with 500 likes but no discussion? It's underperforming the one with 50 thoughtful replies. nealschaffer.com/linkedin-artic…

43% of small business owners spend just 6 hours a week on social media — roughly 72 minutes a day. That's not a lot of runway, which means platform choice and content strategy have to be deliberate. Here's the full action plan. nealschaffer.com/social-media-m… #SmallBusiness #SocialMedia

Most people think YouTube pays per video view. It doesn't — it pays per ad view. That one distinction changes how you think about growing a channel. nealschaffer.com/how-much-does-…

AI-generated content is on the rise, but how can you tell if text is written by AI or not? AI content detector tools help businesses ensure originality, avoid SEO penalties & maintain content quality Here are 13 top tools to check AI-written content! 👉 nealschaffer.com/ai-detection-t…

I Moved My Entire Business Into AI Conversations — Here's What Happened My newest LinkedIn newsletter will hopefully change the way you think about AI! linkedin.com/pulse/i-moved-…

Automated emails are just 2% of total send volume but drove 37% of all email-generated sales in 2024 per Omnisend. That's not a small edge. Here's how to build the automations that actually move revenue. nealschaffer.com/email-marketin… #EmailMarketing #DigitalMarketing

One of my Fractional CMO clients spent months trying to reclaim their own Facebook Page because a former employee was the sole admin. Ad account ownership isn't glamorous, but it matters more than any pitch deck. nealschaffer.com/facebook-adver…

Not sure what to post on LinkedIn? Here’s the secret: You need these types of content: ✅ Professional content → Builds credibility ✅ Engagement content → Boosts authenticity and visibility Start with expert insights, add storytelling, and watch your brand grow!

70% of consumers prefer learning about a brand through content like blog posts rather than ads. But creating content without a system to manage it is where most strategies fall apart. Here's what to look for in a platform. nealschaffer.com/content-market… #ContentMarketing #DigitalMarketing

If social media disappeared tomorrow, would your business survive? The entrepreneurs who build email lists alongside their social following are the ones with real platform independence. Here's where to start. nealschaffer.com/build-an-email… #EmailMarketing #DigitalMarketing

My Amazon storefront outlasts every Instagram story I've ever posted. That's the real case for building one — it keeps working long after the content disappears. nealschaffer.com/amazon-influen… #InfluencerMarketing #AmazonInfluencer