Neal Schaffer | ニール・シェーファー

I have been decreasing my activity here on Twitter for various reasons. Responses might be delayed. If you want to stay in better touch subscribe to my newsletter here: nealschaffer.com/newsletter/ ... or connect on LinkedIn here: linkedin.com/in/nealschaffer Thanks - and God bless!

One thing I always tell clients: audit your software stack. Monthly subscriptions add up fast, and half the time you're paying for features you don't use. That's why I pay attention when @AppSumo drops a curated collection like their new Build Different event — 14 tools, all lifetime deals, covering content, sales, ads, and operations. Worth browsing before prices go up March 20th—TOMORROW! ⬇️⬇️⬇️ nealschaffer.com/appsumo-build-…

One CTA per email. Under 50 characters in your subject line. Clean your list every 90 days. These aren't opinions — they're the fundamentals most email programs still get wrong. Here's the complete best practices breakdown. nealschaffer.com/email-marketin… #EmailMarketing #DigitalMarketing

Brands that prioritize blogging see 13x more ROI than those that don't, according to HubSpot. But the best content means nothing without a distribution plan. Here's the framework for making both work together. nealschaffer.com/social-media-a… #ContentMarketing #SocialMedia

Think Twitter is dead? Think again. With 611M monthly users, 500M daily tweets & 40% higher ad ROI than other platforms, X is still a social media powerhouse. Stats don’t lie—it's time to rethink your strategy 👇 nealschaffer.com/twitter-user-s… #SocialMediaMarketing

AppSumo's new Build Different collection has some seriously useful lifetime deals for marketers and small business owners. The ones I'd pay attention to: ✔️ reap for video repurposing, ✔️ Lapis for ad creation, ✔️ Agency Handy for client management, and ✔️ FuseBase for AI-powered workspaces. All lifetime pricing. All going up March 20th. 👉 nealschaffer.com/appsumo-build-…

Spontaneity doesn't create authenticity in podcasting — structure does. The best conversational episodes I've heard were the most carefully prepared. Here's why scripting is actually the key to sounding natural. nealschaffer.com/podcast-script/

I've canceled X Premium some months and kept it others. What changed wasn't the price — it was my strategy. That's exactly how you should be thinking about it too. nealschaffer.com/twitter-blue/

Justin Welsh built a seven-figure solopreneur business on LinkedIn and X — mostly through digital products and paid newsletters, not brand deals. Influence in 2026 looks very different than most people expect. nealschaffer.com/how-much-does-… #InfluencerMarketing #PersonalBranding

Are you hiring an influencer agency for brand awareness or actual conversions? The answer should determine which agency you choose — and most brands skip this question entirely. nealschaffer.com/influencer-mar… #InfluencerMarketing #DigitalMarketing

Video content isn’t hard. Your workflow is. Marketers lose hours juggling tools: record → edit → clip → publish. I’ve been using @riversidefm as an end-to-end workflow (studio-quality local recording, editing in-browser, AI clips/promos) so 1 interview turns into many assets. Comment “Riverside” and I’ll DM a link to their free one-workflow video checklist. Try it free: nealschaffer.com/riverside #ad #riversidepartner

X's revenue sharing requires 500 followers and 5 million impressions in the last 3 months. Most creators don't know where that bar sits — or what else is available beyond ad revenue. Here's the full monetization breakdown for 2026. nealschaffer.com/how-to-make-mo… #SocialMedia #CreatorEconomy

The biggest cold email mistake isn't poor subject lines — it's pitching before building any rapport. A cold email should start a conversation, not close a sale. Here's what to do instead. nealschaffer.com/cold-emails/ #EmailMarketing #B2BMarketing

Making money with AI isn’t about “using ChatGPT.” It’s about picking one painful problem and using AI to solve it faster, cheaper, or better. Think: content repurposing, customer support, lead research, SOPs, simple automations. nealschaffer.com/how-to-make-mo…

The smartest review strategy? Turn your customers into your content. He’s done 70+ podcast interviews with real clients—building trust no ad budget can buy. #UserGeneratedContent #PodcastMarketing #TrustBuilding

Over 8 in 10 people say a company video convinced them to buy. Yet most brands treat video SEO as an afterthought. Here's how to make sure your videos actually get found. nealschaffer.com/video-marketin…

You don’t need to post daily. You need to build trust. Say something when it matters. Give without asking. Then, when it’s time to sell, your audience is already with you. #SocialMediaStrategy #TrustMarketing #ContentThatConnects

X engagement rates dropped 48% year-over-year, falling to 0.015% in 2025 according to Rival IQ. Hitting 1%+ is now genuinely exceptional. Here's how to read your analytics to understand where you actually stand. nealschaffer.com/twitter-analyt… #TwitterTips #SocialMedia

Social great advice on generating backlinks for blogs with an example via @NealSchaffer

The Salesforce blog has 340,000 backlinks. They didn't get there with volume — they got there by becoming a trusted source. That's content authority. Here's how to build it. nealschaffer.com/writing-qualit… #ContentMarketing #SEO

John Deere launched a publication for farmers in 1895 that built brand loyalty without a single sales ad. That's still the core idea behind content marketing today — and it still works. Here's how to apply it to your business. nealschaffer.com/content-market… #ContentMarketing #DigitalMarketing