
If you can avoid raising rent when the economy is bad, tenants will remember that. Give them confidence that their lease is secure, and build a real relationship instead of hiding behind a corporate curtain is a good idea.
Show tenants you want them to prosper. Definitely learn about their business. Refer them to useful marketing resources so they can make more sales and prosper, if they are weak in that area. That is how you win long term.
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