The first 30 days in a new account aren’t about optimization.
They’re about diagnostics.
If structural gaps aren’t surfaced early, strategy gets built on instability.
Foundations matter.
#PaidMedia #Agencies #GoogleAds
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Nicole Farley
437 posts
Most agencies don’t operate reactively because they lack strategy.
They operate reactively because insight only shows up during reporting week.
Clarity shouldn’t live inside a slide deck.
It should live inside the daily workflow.
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Most operators ask the wrong first question.
“What happened?”
The better question is:
What changed?
Because that’s where direction lives.
Track the shift, not just the summary metric.
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The last thing most agencies need right now?
Another dashboard.
More charts don’t create more clarity.
They create more noise.
At some point, the advantage stops being access to data.
It becomes interpretation.
Clarity is the product.
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There’s a hidden cost to being the only person who understands the “why” behind account performance.
It works… until it doesn’t.
If insights only live in your head, you’re not leading a system.
#PaidMedia #PerformanceMarketing #Agencies
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@codewithDiyaa carrotcake.com - Audit and strategy for Google and Meta ads
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@OmriBuilds carrotcake.com - Audit and strategy for Google and Meta ads
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I built a tool that audits Google & Meta Ads accounts and shows what to fix first.
After 12 years running an agency, I was tired of dashboards that don’t answer “what’s actually broken?”
1 audit free + 7 days strategy access.
Building in public. Feedback welcome.
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@oranahh carrotcake.com - Google & Meta audits and strategy for performance marketing teams!
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@AsishSunny5 carrotcake.com - Google & Meta audits and strategy for performance marketing teams!
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Founders, share your app
Let's support each other! ❤️
Consider this free marketing
(Previous threads were seen by 20k+)
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@vaggelisdrak I'm building carrotcake.com - Google and Meta Audits and strategy for performance marketing teams
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Heyy👋,
I would like to connect with people who are building promising SaaS apps!
No calorie tracking bs or recipe websites!
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@ionleu carrotcake.com - Audit and strategy for Google and Meta ads
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Dashboards show data.
But in a sales or onboarding conversation, data volume creates doubt.
No one wants a tour.
They want to know where the leaks are.
Authority comes from direction, not screenshots.
#PaidMedia #PerformanceMarketing #Agencies
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Drowning in dashboards?
It’s not a data problem.
It’s a clarity problem.
Know what changed.
Act with context.
Context > chaos.
carrotcake.com
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We just opened early (free!) access to Google Ads audits in carrotcake.
Run audits for clients, prospects, or your own account. See what stands out and get to insight faster.
audit.carrotcake.com/signup
#BuildInPublic #marketing #digitalmarketing #GoogleAds #MarketingStrategy
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Building a platform that Integrates with Google & Meta ads, figures out what’s working (and what’s not), and tells you what to do next.
After 14 years running an agency, I got tired of spending more time explaining performance than improving it.
If you run ads, want to try it?
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I am announcing a tariff on Calendly. If you send me a Calendly request it will now cost $20. But if we can strike a deal that you just call me on the phone instead, I'll waive the tariff. Let's Make Phones Great Again!
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@realEstateTrent Agree. We make a bit more and lose about $300k a year in taxes alone, not including the increased cost of housing, food, entertainment, etc. I love NYC, but we're moving to Miami next year. At least until we retire and don't have taxable income.
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Was told by a longtime New Yorker that if you really want to live in Manhattan comfortably you need to make $1M a year for every member of your household.
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Ad agency owners! How do you approach your ad account audits? I'm looking to chat with agency owners about their audit process, what works, what doesn’t, and where things could be improved.
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