@tomfgoodwin Love this insight Tom. People don't want tech on/in themselves, they increasingly want it out of arms reach. Omnipresence is ok but we have to be able to look away. Also, thanks for the news-on-OOH endorsement!
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That DOOH Content Guy
343 posts
That DOOH Content Guy
@nickdwyerdesign
Changing perception of screens in public spaces! Digital-Out-Of-Home content curator + UI designer. 14+ years creating content for big screens! #contentOnDOOH
Sydney, Australia Katılım Kasım 2019
381 Takip Edilen153 Takipçiler
Generally speaking some of the worlds most complex ever hardware, seems to have limited mass appeal.
Engineers seem to love making this stuff and solving the amazing challenges more than people want to buy them.
People need to fall in love with focus groups again.
Luke Wroblewski@LukeW
AR hardware is AI hardware.
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This is why my business exists! I service the out-of-home screen industry with content that people actually want to see. It’s offensive and negligent to think consumers want to see screens solely playing ads
Tom Goodwin@tomfgoodwin
Digital Ad screens will be the new vending machines, A tranche of field sales people going around selling them in, shops, hairdressers, gas stations, canteens, We will install for free, and offer rev share, etc Everywhere left with footfall will be an ad network
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@tomfgoodwin This is why my business exists! I service the out-of-home screen industry with content that people actually want to see. It’s offensive and negligent to think consumers want to see screens solely playing ads
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Digital Screens for ads will be the new vending machines.
People selling them in to shops, hairdressers, gas stations, canteens, sports halls, libraries, car repair shops, taxis as a new revenue share opp.
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Screens can be both useful and beautiful. I'd buy one of these, it works with a quick glance rather than breaking my workflow opening an app/tab etc.
Lucas Crespo 📧@lucas__crespo
What if the calendar app was its own stand-alone desk device?
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@ScottMcKeon_ Do a deal on the 17 inch pro?? I need 4K...!!
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@itsjessfitz Totally agree. I want to see something groundbreaking! Creative that utilises the unique properties of the canvas (its spherical form and size!). Not anamorphic 3D needed to be viewed from a specific spot... Focus on its USP please creatives!
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The Vegas Sphere is amazing, and yeah the Xbox ad is cool, but I wanna see real people on there, and a campaign I’m like wow that’s dope!!
Can we stop with these 3D ads with an arm that ‘reaches out’ the screen? it’s embarrassing when brands do it now. It’s been done. Stop!
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Would be even cooler if this used imagery of the surroundings in the reflections! Being digital and knowing context (where + when it plays) means content could update throughout the day according to sunlight level to make it even more realistic! #contentOnDOOH
Sphere@SphereVegas
Liquid LED 💧
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@SphereVegas Would be even cooler if you used imagery of the surroundings in the reflections! Being digital and knowing context (where it plays and when) means you could update throughout the day according to sunlight level #contentOnDOOH
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@paulmp Awesome, mate. Will send you a DM tomorrow with more details. Cheers!
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@nickdwyerdesign Here is my demo reel from last year... I'm working on this year's reel at the moment.
youtube.com/watch?v=qUEUCz…
YouTube
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Can I get a vibe check?
Went for a swim at Siesta Park today, thought I'd do some experimenting with one of my cameras...
Siesta Park, Western Australia
#WesternAustralia #Beach
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@refikanadol @Daktronics A pioneer in more ways than one 🙌
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@nickdwyerdesign @Daktronics Yeap! At least in art context :)
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I believe this is the first LED wall content that utilised the anamorphic, forced-perspective 3D effect. Is that true @refikanadol? With the ceiling LED box in Las Vegas’ SLS Hotel by @Daktronics a close 2nd #contentOnDOOH
Refik Anadol@refikanadol
In San Francisco! Virtual Depictions, our first permanent AI Data Sculpture, has been up and running for the last 9 years at Salesforce 350 Mission!
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Good example of how LED walls (and floors) are more visually stimulating than projection mapping. They’re luminous and emit light, rather than absorb it. Plus no annoying projector shadows!! #contentOnDOOH
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That DOOH Content Guy retweetledi
38 meters height custom made LED tech tree for the Magic shopping mall in Chengdu.
#ledtechnology #ledwall #ledlights #screen #display #videowall #interiordecor #jyvisions #led #jyvisionsleddisplay
Credit: Kris & jyvisionsled
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@ryankoopmans Would love to see this on an LED wall. Beautiful stuff Ryan
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gm🌿
The Enchanted Hour - A new dynamic 1/1 artwork, coming soon.
Every hour, an owl emerges from the painting on the wall and flies around the room, hooting to indicate the time.
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@samsheffer Love my iPhone 12 mini! Can't give it up. Unfortunately smaller phones with smaller components are more expensive for manufacturers to make, so don't get your hopes up for a new iPhone mini
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dear phone manufacturers,
bigger does not necessarily mean better
consider making phones small(er)
sincerely,
an iPhone mini user
PS: phones used to be small, but most of us have seemingly forgotten (i haven’t)
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Great guide here for people still learning their LEDs from their LCDs (a must know if you have anything to do with OOH screens!) by some of the best in the biz @NanoLumens
Nanolumens@NanoLumens
Hot off the press: our new Whitepaper, LED vs. LCD: A Comprehensive Guide Between Displays Technologies for Airports. It's a must-read: ow.ly/v6tn50PyPyX+ #WeAreLED #digitaldisplay #AirportDisplay #AvTweeps
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Hoping to see some content with core objective of *entertaining* during the @Cadillac take over of 23 x Times Sq billboards. 1 hour is a long time to run an ad on repeat! @LeoBurnett #3DOOH #anamorphic3D #contentOnDOOH adage.com/article/market…
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@reisingerandres Shout out the printed artwork artist? Jonny Niesche yeah? @jonnyniesche
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