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I just met with @garyvee and told him about 3 ways he changed my life:
1) 2017 - daily vlogging 📹
I’d been grafting away at my soccer company making social content to promote it on snapchat. I’d upload the snap stories to YouTube with a SEO title. I’d do this in mornings, lunch breaks and evenings whilst working a banking job at UBS. From 2014-17, it took me 3 years to get to 10k subs on my biggest channel then, YouTube.
This is around the same time Gary was doing DailyVee which was a daily vlog of his life/meetings/etc filmed by @davidrocknycz, which I watched religiously.
Inspired by creators like him and @Casey I launched the 100 days to pro contract daily series. Daily documenting of my journey using my own app, Train Effective.
It blew up.
I got it to 50k YouTube subs and millions of views (big deal at the time)!
2) 2018 - hacker house 🏠
Gary once said something like “live with 10 roommates in a shitty apartment and build your startup”
So that’s what I did. I quit my cushy banking job, moved away from gf and moved to London - the world’s capital of soccer.
With the savings I had and bit of traction generated from the vlog, I went all into getting 4 other early believers who knew me from social media and put a deposit down to rent this North London loft house.
So everyone flew from all over the world and we lived, worked, built and played soccer at the Effective House.
The main thing we did here is build the app. The word spread. Top designers and coders worked for basically free in return for free accomodation and food.
After 2 years of hard graft, this resulted in us launching the app with none other then Manchester United great, Rio Ferdinand who generously contributed his time and image to helping us.
We launched to his millions of followers and credibility on socials. Forbes, Sportbible, etc they all covered us.
3) 2020 - tiktok 📱
“Post 4x a day on TikTok and never look back” - something Gary said
We were posting on IG, FB and YouTube in late 2019 and we were growing.. slowly. Still at around 60-70k total followers at this time and a couple 1000 downloads in TOAL of our app.. we were struggling to grow.
Early 2020 I told the team - Gary’s a prophet, let’s follow his advice. 4x posts a day, let’s go!
And we saw the results.. QUICKLY.
Every week we were hitting millions of views and growing fast!
To the point where we started getting thousands of downloads a week just from TikTok 📈
Today, we have over 4.5 million followers of the Train Effective brand, over 2 million downloads of our app. We do soccer camps too now and we’re getting 100’s of players fly over to London every year which is nuts considering where we were. New sports launching soon too.
Consuming Gary’s advice over the years helped so much with where we are today.
And it’s only the beginning. He’s extending himself through @veefriends and building something bigger than himself.
Whatever Gary does next, you can be sure I’ll be listening intently 😉 Great meeting you G 🤝
Anything is possible, let’s go! 🔥 🔥
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