nikkizing

@kmatthews i think this event could be a social media stunt because why would a professional boxer tarnish his recognition and achievements by fighting a youtuber? this event will also boost Mayweathers audience engagement because Paul has a younger following

(last Q) Q5: What do you think about Mayweather vs. Paul from a social media perspective? #SOJCssm

@SerenaDavis55 @kmatthews i completely agree and i think that individuals need to stop giving ignorant and arrogant people such a large platform. i think it also causes a lot of toxicity in the media #SOJCssm

@kmatthews A good social media campaign is creating something that is personable to the target audience #sojcsmm

Q3: What makes a good social media campaign? (examples welcome!) #SOJCssm

@m_lee30 @kmatthews my group also had a similar situation with maximizing the usage on twitter #sojcssm

@kmatthews We used Twitter analytics to see what posts were the most engaging to their audience. We proceeded to encourage our client to share more of these certain tweets. #SOJCssm

Q2: Thinking about your data analysis for your client... how did you use data for your recommendations? (note: stay general, don't share anything proprietary) #SOJCssm

@kmatthews looking at the data helped us recognize the content that our client should be putting a larger emphasis on and being more consistent with how often they are posting #SOJCssm

@shitnani @kmatthews yes, i agree! this can also help you improve and specify your target audience #SOJCssm

Q1: Why is understanding data important to social media managers, creatives, planners, et. al.?

@kmatthews understanding data is important because it provides insight into your audience and how they are engaging with your content #SOJCssm

@henson_julia12 @kmatthews I think bringing up the point about a controversial past is very relevant to today’s cancel culture. A great example of this is Rachel from the Bachelor and her involvements in college. #SOJCssm

@kmatthews A drawback to using influencers in social media strategy is that you never really know if it will take off with their supporters. Also you need to look at if those influencers have a controversial past or not, which the public may not end up support your brand. #SOJCssm

Q3: What are the drawbacks to using influencers in your social media strategy? #SOJCssm

@kmatthews Influencers are using their personal social media accounts to promote brands so those companies have no control over the other things they could be posting that is not related to them. this can cause a misrepresentation of the brand. #SOJCssm

@makcrocker @kmatthews I think you did a great job explaining how companies utilize influencers. They understand that influencers are the bridge to their target audience #SOJCssm

@kmatthews #sojcssm A2: influencers help give a sense of “realness” and authenticity of people who do not work within the specific brand. It also allows for brands to tap into very specific or niche demographics based on the influencers’ following, ultimately expanding their reach!

Q2. What value do influencers have for a social media strategy? Can you think of an example of a brand that uses influencers really well? #SOJCssm

@kmatthews Bumble is a great company that is targeted towards college students or young adults. They utilize campus reps to generate a larger following and a more community based outreach method #SOJCssm

@kmatthews an influencer is someone who partners with brands with promote things on their social media account #SOJCssm

Q1: Let's start with the basics... how do you define "influencer"? #SOJCssm

hi #sojcssm @kmatthews

“create a portfolio and improve upon it everyday” #MPATUO

“social media is a highlight reel of someone’s life and we consume it like it’s real life” -jackson long. #MPATUO

“technology is changing everything” #MPATUO

“don’t quantify your worth or your ideas, embrace what you do!” -combine culture #MPATUO

happy big 4-0 @TRSchmidt16 #MPATUO

change happens slowly #MPATUO

if you’re a joualist then you won’t have fomo #MPATUO