Reddit threads are quietly driving AI recommendations more than most brand blogs.
Perplexity cites community discussions constantly. ChatGPT pulls from them too.
Are you showing up where real users are asking real questions?
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Nikunj Thakkar
7.4K posts
Nikunj Thakkar
@nikunjness
🔍 Helping brands stay visible in the age of AI search | https://t.co/2W6LzaJcgT | https://t.co/Az3IbAKjUR
Bengaluru, India Katılım Haziran 2010
1K Takip Edilen1.8K Takipçiler
Spent the weekend analyzing why some brands get cited by AI while others don't.
Found an interesting pattern: entity consistency.
Traditional SEO relied heavily on backlinks as a trust signal. AI retrieval systems use something different. They look for consistency across the we
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Most brands measuring AI visibility are tracking the wrong thing.
They're asking "do we show up?" when they should be asking "do we show up for the queries that drive decisions?"
Here's what we actually track:
Citation rate by query intent. Not all queries are equal. Getting c
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AI models have a built-in recency bias.
Content updated within 30 days gets cited more often. Even if older content has more backlinks.
We tested this. Same topic. One page updated last week. One from 2024.
The fresh one got 3x more citations.
Update your AI-cited pages quart
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Something I've been mapping in our tracking data.
The same query on different AI platforms produces wildly different citation sets.
We tested 50 category queries across ChatGPT, Perplexity, Claude, and Gemini. The overlap was smaller than expected.
Average citation overlap acr
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I put the entire Claude GTM Agency Playbook into ONE Notion doc.
10 modules. No fluff.
- What Claude Code does for GTM agencies, how to start, and the core use cases including the Shoptalk cookie editor method
- How to onboard clients end to end in 6 steps from a single Slack trigger to live campaigns
- How to build sending infrastructure in 5 minutes instead of 40 and what breaks it
- How to build campaigns automatically: offer bible, generation flow, feedback loop, and reporting
- Which channel to use and when: the 10x reply rate gap between LinkedIn and email and the allbound model
- Two signal-based plays to build now: event outreach plus social listening, and competitor displacement
- How to run the webinar play for outbound-led inbound on LinkedIn without burning deliverability
- What Clay's pricing change means for agencies and the 4 moves to make now
- How to set up OpenClaw for autonomous prospecting without breaking compliance
- The 3 advantages of the AI-native agency, the copy risk, and what the GTM engineer role is becoming
This is the playbook I would have KILLED for before spending months figuring out how to run a GTM agency on Claude Code without rebuilding everything from scratch every time a client onboards.
Like + comment "CLAUDE" and I'll send it over
(must be connected for priority access)
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A two-person GTM team at a Series B SaaS company closed $2.4M in pipeline in one quarter.
No SDRs. No demand gen agency. No paid ads.
Signal-based outreach. Intent scoring. AI-sequenced follow-up. Automated reporting.
Two GTM engineers running the whole motion - for one quarter.
I pulled it apart.
Compared it to every system we've built across the GTM teams we've worked with.
Then asked myself one question:
If I had to reverse engineer this from scratch - what would it actually look like?
Turns out the architecture isn't that complicated.
I mapped the whole thing into a step-by-step playbook you can upload directly to any LLM.
It walks you through building your own version from GTM strategy to fully AI-powered execution.
Comment "GTM" and I'll send it over.
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🚨 What is happening to India's weather?
Today, Pune turned WHITE. A massive hailstorm blanketed Baner, Pashan and Pimpri-Chinchwad in ice. In MARCH. People are calling it snowfall in Pune. 🧊
And this is not a one-off.
📍 Feb-March 2026: Temps 8°C above normal across multiple states
📍 Maharashtra: 1,400+ hectares of crops wiped out by unseasonal rain
📍 Gujarat and Rajasthan: Hailstorms right during harvest season
📍 Winter 2026: Rainfall 60% BELOW average
📍 Spring: Simply did not arrive this year
Officially, scientists blame El Niño, La Niña, climate change.
But here is the question nobody wants to ask out loud.
Are ALL of these events purely natural? 🤔
Cloud seeding and weather modification technology exist. Multiple countries actively use them. When weather becomes this erratic, this sudden, and this widespread, it deserves scrutiny. Not just acceptance.
Farmers are losing everything. Seasons are unrecognisable. Cities are flooding in summer.
Is anyone actually looking into this?
#PuneHailstorm #IndiaWeather #ClimateChange #WeatherAnomaly
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"𝗔𝗘𝗢 𝗜𝗦 𝗝𝗨𝗦𝗧 𝗥𝗘𝗕𝗥𝗔𝗡𝗗𝗘𝗗 𝗦𝗘𝗢”
“𝗚𝗘𝗢 𝗜𝗦 𝗦𝗡𝗔𝗞𝗘 𝗢𝗜𝗟”
“𝗜𝗧’𝗦 𝗔𝗟𝗟 𝗖𝗢𝗥𝗥𝗘𝗟𝗔𝗧𝗜𝗢𝗡”
Seen all of these takes lately.
And honestly… some of them are fair.
A lot of what’s being sold right now is:
• Repackaged SEO
• Correlation dressed up as causation
• “Do this and ChatGPT will rank you” type nonsense
Even experienced folks are calling out the space as full of hype and guesswork
But here’s the uncomfortable part.
We don’t run one-off searches.
We track prompts.
“Best AI SEO services for small businesses” is one of hundreds we monitor.
We’re a ~6-month-old brand with no real authority …yet we’re showing up alongside heavily funded, established players.
This wasn’t legacy SEO carrying us.
And it wasn’t a hack either.
We apply the same approach for our customers.
One of them:
Went from ~5% visibility
to 50%+ brand mentions
across 300+ prompts.
The debate right now is wrong.
It’s not:
“Is GEO real or fake?”
It’s:
“Are you being cited or not?”
Because users aren’t comparing 10 links anymore.
They’re reading one answer.
Call it SEO.
Call it GEO.
Call it whatever you want.
We've built it into a repeatable system. Running it for clients now.
Comment "CHECK" below. I'll run a free AI visibility audit for your brand.
(must be following so I can DM you the results.)
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Snezzi Private Limited just endorsed .agent—keeping it open and not owned by one company. If you build with AI agents: @agentcommunity_ agentcommunity.org
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Been analyzing entity relationship patterns across our customer base.
Most teams optimize for content quality. They miss a harder constraint: knowledge graph topology.
When AI platforms retrieve information about your brand, they don't just index pages. They construct a knowledge graph. Nodes are entities (your company, products, features). Edges are relationships (built_by, integrates_with, competes_against).
The interesting constraint is graph connectivity.
Dense graphs with many relationship edges propagate retrieval signals efficiently. Sparse graphs create cold spots where entities exist but are never retrieved because no query path leads to them.
We audited 40 SaaS companies last month. The ones with rich entity relationships documented across multiple sources (integrations pages, case studies, comparison content) had 3x higher citation rates than those with isolated entity mentions.
One client had great product pages but zero integration content. Their competitors documented every Zapier, API, and platform connection. Same product quality. Different graph topology.
The engineering analogy is reachability in graph algorithms. An entity can exist in the graph but be unreachable from common query paths. Not because it's irrelevant. Because there are no traversal edges.
The fix is deliberate edge creation. Document relationships. Build integration content. Create comparison pages. Every edge you add increases the probability that a query traversal finds your brand.
How connected is your entity graph?
#AIVisibility #AEO #KnowledgeGraphs #Snezzi
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DTC founders: ChatGPT is your new distribution channel.
Not Google. Not Meta ads.
When someone asks ChatGPT "best sustainable activewear brands" and your competitor gets named first?
That's a customer you never saw. A sale you never knew you lost.
At Snezzi we've been tracking this. Some brands get 40% of their discovery from AI now. They don't even know it.
The brands winning this game aren't doing more SEO. They're optimizing for how AI cites and recommends.
Wild part: most brands haven't even started paying attention to this.
The shelf space moved. The game changed.
snezzi.com
#AIVisibility #DTC #Ecommerce #Snezzi
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CLIs are back.
Spent years fumbling through Google Ads UI.
Yesterday I built a CLI, gave Claude access to it + my site code.
It found my conversion bug in seconds. Built me a new landing page. Fixed everything.
Campaign restarted → meeting bookings within hours.
This is how AI agents should work. Not chatbots. Tools with real access.
At Snezzi we run 13+ AI agents this way — Tracker Agents, Content Agents, Audit Agents. Each with real access to do real work.
The future isn't AI that talks. It's AI that ships.
snezzi.com
#AIAgents #AIVisibility #Snezzi
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Your GA4 shows 0 traffic from ChatGPT.
But your support team keeps getting "I saw you mentioned in ChatGPT..."
This is the attribution gap nobody talks about. AI is sending you customers. You just cannot see it.
#AIVisibility #AEO
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Completely agree with this.
A lot of what’s being packaged as GEO today is just good SEO with a new label. And the correlation vs causation point is very real. If you already have authority, you’re more likely to show up in AI answers regardless of what you “just implemented.”
Our view has always been that GEO is not a replacement for SEO. It’s an extension of it.
The fundamentals still matter. Structure, authority, content depth, backlinks. Without that, there’s nothing for AI systems to trust or cite.
One thing we’ve been very intentional about is benchmarking AI visibility before doing any work. That gives a clear baseline of where a brand actually stands in AI answers today, so there’s no ambiguity around what changed and what didn’t.
Otherwise it’s very easy to attribute gains to GEO that were already in motion.
The space is early, and it’s important we don’t lose rigor while chasing new narratives.
Glenn Gabe@glenngabe
Amazing new post from Lily. Don't destroy your SEO by implementing a bunch of GEO tactics that get you in trouble. And ironically, as you drop in organic search, you'll drop in AI Search. A great quote from the article: "These (GEO) case studies typically fall into one of two traps. The first is relabeling longstanding SEO tactics - structured data, FAQ schema, optimized headlines, bullet points, TL;DRs, directly answering questions, etc. - as novel GEO innovations, when these approaches have been core SEO best practices for years. The second, and more misleading, is claiming GEO credit for AI search visibility that was almost certainly driven by organic rankings the site already had before any GEO strategy was implemented." And: "This is fundamentally a correlation problem. A brand with years of established authority, strong backlink profiles, many brand mentions, and strong organic rankings starts appearing in ChatGPT responses and Gemini citations - and concludes that their new GEO campaign is working. But the more plausible explanation is that their existing SEO visibility is what got them into the search indexes feeding those AI products in the first place." And then there's the visibility trending based on GEO case studies published. The case studies only show the surge of Mt. AI and not the drop. You can see the full picture below, including the drop... BEWARE:
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Your analytics show 0 traffic from AI.
But your sales calls keep mentioning ChatGPT.
This is the attribution blind spot nobody talks about.
AI is sending you customers. You just can't see it.
At Snezzi we track this. Some brands get 30% of discovery from AI now. Zero attribution in GA4.
The tracking gap is real. And it's costing you visibility into your best channel.
#AIVisibility #AEO
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Old SEO mindset: How do I rank for this keyword?
New AEO mindset: How do I become the answer AI cites?
Different question. Different strategy.
Keywords matter less. Structure, clarity, and authority matter more.
At Snezzi we've seen brands with zero traditional SEO presence show up in AI responses because their content answers questions well.
The game is shifting. Worth paying attention.
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Most content is about to become invisible.
Here's why.
AI doesn't surface 10 blue links. It gives 2-3 recommendations.
If you're not in those 2-3, you don't exist.
Old game: Rank on page 1
New game: Get cited by AI
Different rules entirely.
Brands figuring this out now will own their categories. Brands that wait will compete for scraps.
#AIVisibility #AEO
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dude needs to take a round of city at midnight.
Every turf or ground in the city will be buzzing. Even on week days.
That's one of the things I miss and look forward to while visiting.
Hands down the best sporting culture and infra to support the same.
Krishna Anand@KrishnaAnand_
Ahmedabad is not a sporting city, it never has been. That’s why every time there’s a final played there, more than 50% crowd is from outside the city. There’s no sporting culture, vibe. Just making the largest stadium might bring you gate revenues but it doesn’t bring you support or success for India.
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