Leon Lin

It’s been incredible working with the Gamma team and seeing how they built one of the strongest creator-led growth engines anywhere. If you’re building an influencer program, this deep dive is a must-watch: 👉 youtu.be/3H0ngGU5pbM?t=…

🤝 Treat creators as an extension of your team Grant personally onboarded each creator so they knew how to talk about Gamma. Gamma also open-sourced their brand assets so creators had everything they needed to make great content.

“I have not heard this level of detail on how influencer marketing works — and how to make it work.” — Lenny Rachitsky He said this after talking with Grant about Gamma’s strategy. 👉 youtu.be/3H0ngGU5pbM?t=…

🚀 We’re live on @ProductHunt! → producthunt.com/products/1stco… After nearly 3 years of building, we’re excited to officially launch @1stcollab--the first fully-automated, ROI-optimized influencer marketing platform. We'd love your support!

We’ll be sharing more deep dives soon — from pricing by vertical to negotiation trends. Dive into the full report + visuals here 👇 🔗 1stcollab.com/blog/how-much-… #CreatorEconomy #InfluencerMarketing #SocialMedia #DataDrivenMarketing

💡 For brands: how to beat the averages: Ask for cross-post or package deals Negotiate (most creators are open!) Double down on what’s working Price based on engagement, not followers Share market data with creators

How much are influencers really charging? We analyzed 100k creator offers across 100+ brand campaigns to uncover real asking prices. Full report 👉 1stcollab.com/blog/how-much-… Here’s what we found 👇

8/ If you’ve run creator campaigns yourself — what’s worked (or not) for you? Always curious to learn from others in the space 👇

7/ We’ve learned a ton from reaching out to a million creators. You can read the full report about response rates along with more detailed analysis and best practices for improving response rates here: 1stcollab.com/blog/creator-r…

1/ Over the past year, our team at 1stCollab has outreached to over 1 million creators (!!) and wanted to start sharing some insights. One of the most common questions I get:  “What’s a good response rate for creator campaigns?” Here's what we found in our own data 👇