nomorefret

It took me 4 years to learn this but you're getting it for FREE Here's how we scaled to $300k PROFIT/day with an Ecom brand 👇 #6 is our 2024 cheat code that not many implement 👀 1. Knowing what to focus on Most of ya'll have this problem and it's the main reason why we managed to scale so hard. Success comes down to the basic things How can you do more of the high-impact tasks and get rid of distractions "Oh this new attribution tool might save my ROAS" > Time wasted "Oh this cost cap strategy is going to save my ROAS" > Still can't scale "My old VSLs aren't performing FB is broken!" > Cope You see it often in discord communities that people try to ask each other if they had a bad day to cope It doesn't matter. Focus on solutions not problems At almost every stage of Ecom, your success will come down to 2 things Whether you're going from 0 to $100k/mth, or $100k/mth to 10M/mth It's all Creatives & Offer A good friend of mine who does over $300k/day only does FB ads No Google, no Applovin, no TikTok, no crazy ad strategies Pure creatives, landing pages, and just consolidated broad campaigns Is that ret*rded? Maybe Would he be able to scale that hard if he didn't make it his main focus? NO 2. Accountability "Oh but I tested 50 creatives but they didn't perform. It's not my creatives" Just means they weren't good enough homie. Make better ads. That's what you need to focus on ALWAYS Stop reflecting your skill issue onto other stuff. Until you take massive accountability for everything that happens, you won't have full control over how to scale your brand No matter what funky stuff Meta or the government throws at you, you will still thrive 3. Research So how do you make banger creatives & offers in the first place? Research. A lot of big Ecom operators will say this is their biggest skill If you understood your customers better than they understood themselves Your messaging will feel bespoke. Like it's made just for them. And it translates to everything you do from FB ads, landing pages, email, product development etc One of my friends doing $100M+/year with his Ecom brands still cold calls customers to ask for their feedback That's the importance of research How should you do research? It's not a one-and-done task, and it is a continuous process. You want to be taking research from as many places as possible Amazon, TikTok, Google, FB ad library, Reddit, Surveys, cold calls, etc See what customers are saying How they speak The language they use The content they consume What specific scenarios do they encounter What their ideal outcome is You need to become your customer and think like them "Oh but I can automate it" Yes, you can. But it's less about having it laid out in front of you. And more about who you become after the research. The messaging, ideas, and language you use will be just like your customer. It's a boring task but the highest ROI one you can do 4. Creatives Everyone wants to know the best formats to use But it really doesn't matter UGC, VSL, 3 reasons why, etc Your messaging matters a lot more It comes down to this: What do your customers like to watch/see What goes viral in their niche Knowing your desire Knowing your persona How to position it (Market Awareness) And they all stem from research For example: You want to showcase a UGC walkthrough of how easy it is to clean the product, how much time it saves you, and how you can use that time to spend with kids You came out with that concept from research because you found: The 40+ year old mum who lives in the city due to better education for their kids, is facing bad air quality and don't want their kids health to suffer. They already use a product for it but cleaning takes a ton of time. (That's the persona) They're too busy to spend time with their kids because of their 9-5 job that they can't afford to lose and having to clean the product constantly makes it worse (That's the desire. The more specific you can get from research the better) She likes to watch TikToks of how other mums spend time with their kids and life hacks (customers like to watch authentic UGC walkthroughs) And the TikToks that go viral tend to have cleaning at the start (Customers in the niche enjoy cleaning hooks) Since that person already uses the same product but faces these issues. There's no point convincing her why she needs that product, but we need to convince her why she needs this new/upgraded version of the product that solves the problem (Product aware product positioning) If you don't have a strong hypothesis/research behind your ads. It's no wonder you can't scale Going from $100k+/mth to $1M/mth is just having more intent behind ads. 5. Systems Going from $1M/mth to $10M/mth comes down to your team and systems Most people try to outsource this too early Just cause you have a creative strategist making ads for you doesn't mean you will get extra scale. If you don't know how to scale yourself, your quality of hires is going to be bad Having more team members isn't going to help. Less is more But everyone wants to be an "operator" instead cause it feels cooler I've had multiple students reach 0 to $1M+/mth pretty much just by themselves and some VAs + video editors/graphic designers After you've done it yourself, document what you've done and have your hire shadow you. If you want serious scale you will need to be involved in the business. It doesn't get easier at the top. And it's fine if you reach a point where you want it to be a lifestyle biz and have someone handle it for you After speaking with a few 9 figure ecom brand owners Their performance declines when they step away to focus on other brands or personal projects That's fine too if you've achieved the success you want But if you want to keep scaling hard expect it to be a constant grind 6. Offer/Landing Pages (Our 2024 cheat code) An offer isn't just 30% discount off your products. As Hormozi outlined in his $100M offer book, it's: Dream outcome Perceived likelihood of the outcome Time it takes to achieve the outcome Effort it takes If you sold a cure to cancer, and it was an immediate solution that takes no effort that 100,000+ people have gone through fine You can charge whatever you want. You've won, easy billionaire, which is why the product is king and is part of the offer. If you don't have all that, how do you convince people about your product? By positioning your product's offer through a landing page/prelander The best way to supercharge your winning ads is to just create a landing page specifically for it Almost no one does Ad Based CRO Why waste money and time creating a landing page or some random menu split test When you can create one for an angle that's working already 🧐 One of my students took his store to a 20% CVR just with a pre-lander built specifically for his best ad Ad > Landing Page Congruence is so much more important than your UX redesigns We treat landing pages like we treat ads, need to keep testing until you have a winning landing page Majority of brands scaling to 8-9 figs are still using LPs, why aren't you? I've spent many years and a lot of $$$ trying to figure this out but it really comes down to how you can implement the basics better This is how you're going to scale to a 9 figure Ecom brand If you need my help directly to scale your Ecom brand, send me a DM Tis the way of the chad scaler🗿