Lisa Smyth

@MELflights Please register me for flight updates on flight QF450 on 2020-02-10

After months of preparing messaging, brand voice and web copy, I’m so excited to see Simon Hutchings new website for his analytics business, hudl, go live. The beautiful branding and design from Sarah Cowan works expertly to repr…lnkd.in/fuFMkh3 lnkd.in/fVA7khM

A fascinating lunchtime #Digitalks today about unconscious bias and gender-neutral marketing from @CreativeBuyer. 83% of marketers think they are avoiding gender stereotypes, but 63% of consumers think advertising reinforces stereotypes - what a disconn…lnkd.in/fnUEmuq

I unexpectedly spent 1.5 hours yesterday sitting on a park bench working between appointments. The challenges of being a #freelancer seem never ending sometimes, and then there are small sunny moments when it all seems worth it - I’m very grateful for t…lnkd.in/fy74HTa

It took two years longer than planned, an insane amount of late nights and hundreds of weekends studying at all manner of libraries. I’m not going to lie, it was super hard getting my Masters in #C4D while working full time. But I learnt so many wonderf…lnkd.in/ge7gr5q

I was very lucky to go along to Saturday’s #RuntheWorld2019 event hosted by the League of Extraordinary Women in Melbourne - so many inspiring stories of women leaping into the great unknown and actively finding their purpose. Lots of food for thought of…lnkd.in/fn6v_nw

If you are in the #socialimpact space or the #communications space you are going to want to sign up for this newsletter - so many insights! #ellisjones lnkd.in/fqENuDS

“Organisations are not rational - they do not function by their stated vision, mission and values. They are mirrors or microcosms of society. Patriarchal societies produce patriarchal organisations - even NGOs and social justice organisations. Even if tho…lnkd.in/fptvfhD

Another fantastic opportunity for my #c4d connections looking for a varied and fun short-term role in the Pacific #communications #worldbank lnkd.in/fHPi4vB

The idea for this story took a while to come together, but as always a big thank you to Sanchia Pegley for trusting me to deliver something that the readers of The CEO Magazine would find valuable. lnkd.in/faXKZFR

It’s always a privilege to share stories from #papuanewguinea for Air Niugini’s Paradise Magazine #businesswriter #freelancewriter lnkd.in/fmrB3mV

A show of hands at this morning’s #iwd2019 panel event at Isobar showed that plenty of businesses have a diversity and inclusion plan, but barely any female employees believe it is lived and breathed on a daily basis. Still a long way to go #diversity #in…lnkd.in/fv6fVkR

If you agree that being a ‘future-ready’ company has as much to do with people as technology, then you might just be underutilising your greatest resource - your HR director. It was fascinating researching and writing this article…lnkd.in/gdmDCyu lnkd.in/g4KWGqX

There was so much I didn’t know about recycling and waste management before writing this story - it was an incredible eye-opener. If we are going to make any sustainability inroads at all we need to be thinking prevention, not cu…lnkd.in/fburGVi lnkd.in/fu2GJcZ

Communicate or be damned! Words I live my life by - and a great article by Scott McCloud abut lessons all businesses can take away from last year’s ABC meltdown. #communications #ABC lnkd.in/fy5gyNN

Richard Branson famously said, “succeeding in business is all about making connections”, but how you go about making those connections can be the difference between business success or outright failure. It was so fascinating researching this article for…lnkd.in/fbyVQyM

I really love this article - surgeons learning from airline crew about how to deliver better patient care. Working in communications across the private sector and international development I often find people stick to their own s…lnkd.in/frdWY4F lnkd.in/f7djBvQ

A database that covers 100 cities in 44 countries ranked Melbourne as the third most active food sharing city in the world, just behind London and New York. I came across this while researching another story and I am so happy I g…lnkd.in/gVPwY5r lnkd.in/gP9KGr6

I was speaking with a new client this week about thought leadership and it's always so interesting to hear the different ways that term is interpreted - it can be a hard concept to pin down. And then I found this article which exp…lnkd.in/fX5vi_y lnkd.in/fv_xvVY

My first story for realestate.com.au - thanks @KristyMarieBaz for the opportunity. I want to go back to Italy immediately! #travelwriting #renovation #freelancwriter #freelancelife #lifestylewriter lnkd.in/f8pJJmS