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@fakezoonft - Collect - Earn - Save the Animals

Here is how I'm getting very quick wins for brands in <1 week of research. How I usually have a higher hit rate than most guys running the same type of products and it's related to something most people shit on which is competitor analysis. First off, competitor analysis is NOT a waste of time. I know many gurus on here say it is but here's why I think it isn't. I always analyze all my competitor ad libraries and pages. (the ones that have a funnel working for them) The reason I do that is to learn 3 things. 1) What angles are working for them 2) How they are marketing their product to those angles (think UMs, Hooks, Leads, Ad formats) 3) The specific language they use to market to those customers (think the copy they use in the body copy of their ad) With this information, I'm able to easily replicate what they had working for them. But that alone isn't going to get you wins. You see when you just rip someones ad off 1:1, you will never outscale them. (or even get that ad to work) Think about it like this. When you hit a winner ad of your own. It scales hard. But your iterations? They never really beat your main winner. Why? Because that main winner is taking up all the data (getting all the sales) and Facebook knows with much more data what the 'Total Value' of that ad is. It wins more of the ad auctions and shows up to the right customers. *Search in Google 'FB Ad Auction' and click on images to learn more.* So if that is the case what do you do with that competitor information? Here's what I do. I go to a separate industry, and take winning ads from there, and OR past winners I have. I take the additional research I've done on REDDIT to make my hook and leads. I use the SAME customer language my competitor uses in the body copy of the Ad and add in my UM where it is needed. And I change my CTA to the offer I've for the brand. This is sort of like frankensteining an Ad, and I've found this to be VERY effective for me to create winners quick and consistently. THANK YOU FOR YOUR ATTENTION. 😉

This is how we scaled a single product hard goods brand from 500k/month to 2mil/month in a single year. 1. We nearly tripled our creative output with external agencies We went from producing only 60 concepts a month to 160 concepts a month. We did this by onboarding a new creative agency and paid for double the output of our current agency as they were doing good work. External agencies can be a great way to scale without the brand taking on operational complexity to create those creatives. We also onboarded a full time brand manager a few months prior that we trained to help us manage these external agencies. 2. Testing Two New Prelanders We started testing a Quiz funnel against our control presell (Listicle page) as we had seen them pop up a lot for many different brands. I recommend the tool HeyFlow as that's the easiest to create these Quizes with. Here is a reference quiz funnel that has killed it for this brand and many others that have done similar. glovbeauty.com/pages/glov-bea…. Another type of presell page we tested was a Comparison page. There are two types of these pages you can create, one specifically made for Google & the other that is more story based for META. Here is a great example of a story-based one for META: pages.thebarebeautybabes.com/ha-serums/does…. The quiz test gave us a revenue per visitor lift of 50%. That drove our NCROAS up way higher and allowed to scale with the new increase volume of creative we had. Also the comparison page worked really well for us and drove a lot of FC sales. That drove about 2.5k/d of spend, targeting a completely different audience than our usual UGC Ads. 3. Introduced AppLovin This was another major unlock for us, and super easy to scale. It is spending almost the same amount of volume for us as META with good NVP (new customer visitor percentage). I just took the best creatives we had in META every week and threw them into the CPP & ROAS campaigns of AppLovin. We spent about 350k for the month. 4. Focused Creatives on Seasonal Color We saw last year that one of the colors of our product killed it, and the take rate % for that specific color was abnormally high during the summer months. We leaned in with our Ad creative for this year for a majority of our creative and many of our winners have came from those creatives. 5. And more many changes... - Negotiating new COGs with manfacturer - Changing 3PL we used for cheaper pick and pack rates, and they were more communicative too - Moved away from our freelance developer that had no time for us, and onboarded a new development shop that helped us to build all the pages we needed. Allowed us to not have the site break when we launched new tests Next steps to hit 5mil/month next year Here's where my head is at with hitting next years growth targets. 1. We'll be onboarding another two new creative agencies to unlock more scale and creative diversity for the brand 2. Creating the ability to do new product drops every single month. Right now our lead time is about 13 weeks for new products to be made. That is too slow. We launch 2 new colors every quarter. We should be doing more colors because they help unlock a lot of incremental growth. I don't think we can do every single month as of now, but that's the goal! 3. Expanding into international markets. We have started moving some inventory into a China 3PL so that we can send it to anywhere in the world. What's crazy is that our unit economics stays the same no matter where we ship, it used to cost $20 to ship to other countries other than the US, now it's the same price as the US and allows us to scale at the same NCROAS. We'll be targeting Top 5 english speaking countries for now, and move towards German speaking, Spanish, etc. 4. Partnership ads with influencers. This is going to be huge, we had great success with organic influencer posting in the past until the organic algo stopped working. I can't wait to unlock this channel for growth! That's it, it's not all we have done to grow from 500k/m to 2mil/m but there's a lot of golden nuggets everyone should be able to take from!

@crypto_gateway Pepe era gay. (parodia di “Luca era gay” cantata da Povia nel 2009).

GIVEAWAY MAGLIETTA JUVE FIRMATA DA CUADRADO L'avevo scroccata ad un evento di Bitget, ma visto che io e il calcio siamo come Michael Saylor e Pepe, ve la regalo a voi. Per ottenerla: - Seguimi, like e retweet - Commenta inserendo PEPE nel titolo di una canzone Fatevi sotto!!

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💥 That's #ADayAtPon! We're in the business of taking yours to the next level. If you're ready for that next step, let's talk. Your success is ours. Let’s make it happen. 🚀🌐

1/8 🌅 8AM. Wake up to the aroma of espresso. I'm Lorenzo, Head of Sales at Pon. My day? Infused with strategy, execution, and growth. Dive into #ADayAtPon. 🚀

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Thread: Smashing the Traditional Path 1/10 📚 Ranked as the 2nd Best Master in Management worldwide by Financial Times, I took the traditional route—top university, corporate job aspirations, you name it. But destiny had other plans in store for me. #ESCP #EntrepreneurialJourney

@ras_was_here @fakezoonft Thanks for giving us a platform to make our voice heard 🙏

It was a pleasure to meet @TKar27 for the weekly #Pawthcast for @pawthereum. We talked about @fakezoonft story and plans for the future. It is really assuring to see how we are not the only one who wants to make some good on this space🙏🌍

@pawthereum @fakezoonft Thank you guys 🙏♥️

Pawthcast #41 - FAKEZOO NFT twitter.com/i/broadcasts/1…

@TheGivingBlock @fakezoonft 100%

What's your favorite charitable NFT project?

@fakezoonft NFT projects that want to do good for the World and for people will be the key turning point for the adoption of this technology

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