

The NPD Group
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@npdgroup
NPD is now Circana and we have moved! Follow @WeAreCircana for the most complete cross-industry insights & more!









Today, Circana has extended the capabilities of our cloud-based Liquid Data platform for general merchandise and foodservice! This platform allows businesses to integrate multiple data sets and identify data-based action steps. Read full press release: bit.ly/3Z7WLbp

Circana’s @ljensen_beauty presented at Growth Summit 2023, informing on the differences and commonalities that exist between categories and markets. Learn more about how consumers are shopping – and trading up – for beauty products: bit.ly/40oSIbJ

New Circana research shows annual consumer spending has increased 4.4% versus a year ago, now averaging $10,471. To offset costs, shoppers are making trade-offs to prioritize their unique needs. Read key findings here: bit.ly/3Z46P5k

Yesterday at Growth Summit 2023, Circana’s David Portalatin and Cara Loeys presented a Best Practice session on how Complete Food and Beverage is set to help brands drive retail success and better understand consumers in a new era. Learn more: bit.ly/3TBK4oe

Circana and @NYUSternCSB today released the 4th annual CSB Sustainable Market Share Index™. The report shows sustainable products are continuing to grow, despite high inflation. Read full press release: bit.ly/42xvd2b

As consumers are increasingly making shopping decisions to combat inflation, the $2.9 trillion consumer retail market is set for repositioning. Learn more today from Circana’s Don Unser and Marshal Cohen at Growth Summit 2023. Read full press release: bit.ly/3JQKBiO

We are proud to announce that Circana Audiences is now available for toys and prestige beauty! This predictive capability allows marketers to improve their media campaign performance and effectiveness up to four times more. bit.ly/402AMDR

We are in Las Vegas 👏 A behind-the-scenes peek at all the amazing things to come this week at Circana's Growth Summit 2023. Follow along for all the can't-miss content! #CircanaSummit









