Observatory Int'l.

Congratulations to all brands featured on Interbrand's Best Brands of 2022 - ow.ly/bCVT50Lte3Z

Our new website is live - hurrah! Do take a look ow.ly/i5fS50Lt7a9

Marketing is going through a talent crisis. How can we fix it? With insights from Lucinda Peniston-Baines - ow.ly/34vl50Ls6bV

B2B Marketers target brand building: ow.ly/iXWp50Lijwp

With the best agency-side talent in increasingly high demand you need to secure that talent by being the most high performing, attractive marketers you can be. Lucinda Peniston-Baines thoughts on the talent crisis: ow.ly/Rvfo50Lijti

Brands need to think twice before entering ‘the metaverse’. our senior consultant Rob Foster, explains why strategy should be more important than fear of missing out - ow.ly/81Um50LfFyi

Young marketers need to catch up on the learning they missed during the pandemic. Without urgent action, the industry could end up with a lost generation of talent. See our thoughts here: ow.ly/F2fm50LasTz

"Le marketing d’influence ressemble encore au Far-West. Le marché commence à se structurer mais l’ère de la maturité n’est toutefois toujours pas pour demain…" D'après @nicogondeau de @observatoryint. Partagez-vous son avis ? influencia.net/nicolas-gondea… #InfluenceMarketing #ARPP

🔴 “Brands need to think twice before entering the #metaverse. They should experiment, but they should not expect any financial return.” 👉 Read @iamDigiRob (@observatoryint) his take on marketers their fomo on the metaverse: bit.ly/3TsooJP. #Marketing #GlobalMarketing

Last chance to nominate someone for the WFA Global Marketer of the Year 2022 - celebrating great marketers that make a difference - closing 16th October - ow.ly/jYm750LapPG

Brands need to think twice before entering the metaverse. @iamDigiRob Senior Consultant at The Observatory International, explains why it’s best to be cautious. ow.ly/Z6nz50L5Nkz

We're reducing our carbon emissions through partnership with Positive Planet

Marketing is going through a talent crisis. How can we fix it? ow.ly/gP6y50L5MEV

Proud to say...

Just over a week to go before the deadline for nominations for the @wfamarketers Global Marketer of the Year 2022 - who are you going to nominate? ow.ly/f0h850KXUXJ

At The Observatory International we believe that when a pitch is run, it should be run for the right reasons and in a manner that holds up to scrutiny.

75% of major multinationals said that they were ‘somewhat satisfied’ or less with their current agency roster structure. A shocking statistic from our recent report with @wfamarketers on Agency Rosters. Contact us for more information. ow.ly/iju850KXVho

We're delighted that Lucinda Peniston-Baines is once again on the judging panel for the @wfamarketers Global Marketer of the Year award. It's time to get your nomination in - ow.ly/melx50KXSX4

How to market in tough times - interesting insights from @WARCEditors - ow.ly/nfSF50KXRU7

What a fantastic evening celebrating the finalists for the #MCAAwards at Tate Britain. Thank you @TheMCA_UK team for a great event.