


Odile Monod • 뷰티업계 종사하는 오딜 언니
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@odilemonod
Senior Art Director & Beauty Marketer working in Korea. 15+ yrs in Beauty. I translate and share insights on Korean Beauty trends, regulations, & history.





South Korea has announced new measures to curb the spread of AI-generated false and exaggerated advertising on social media. This move comes after a rapid increase in ads featuring deepfaked celebrities or AI-generated "experts" and medical professionals, promoting health and beauty products online. To address this, the government will introduce several measures: ● Mandatory labelling: From January 2026 anyone who creates or edits AI images or videos and posts them online will have to clearly label them as AI-generated. Removing or hiding the label will be prohibited. ● Faster intervention in high-risk categories: Authorities will keep a close eye on sectors where AI ads are particularly rampant (food, pharmaceuticals, cosmetics, quasi-drugs, and medical devices). When ads in this category are flagged as misleading, will be placed under accelerated review within 24 hours. ● Stronger penalties for deceptive AI advertising: Using an AI-generated avatar to promote a product without disclosing the AI nature of the content will be treated as misleading advertising. Furthermore, using an AI-generated avatar to pose as a real doctor or expert to promote a product will be treated as deceptive advertising. Penalties will include substantial sanctions and the possibility of punitive damages up to five times the harm caused. #kbeauty #korea



















I just gave a closed-book, pen-and-paper midterm exam in my 300-level course at UBC with 100 students. All exams were graded by an experienced graduate-level TA according to a rubric. *** The average was 64/100.*** My class averages at UBC are usually 80-85. Context: • This was the first midterm, covering ONLY 4 weeks of material. • Students had a list of possible questions in advance: no surprise questions. • Questions included (a) 3 concept definitions, (b) 3 paragraph-long questions, and (c) a 1.5-page essay. • I have taught this class multiple times. Nothing in my teaching style changed this semester. • We read entire paragraphs of text in class, so students don't have to do something on their own that wasn't covered during the lecture. • Students take a 10-question multiple-choice quiz at the end of every class (30% of the final grade). • Attendance is 95-99% every class. Attention during lectures and participation in pair-work activities are very high → anticipating the end-of-class quiz. *** But unfortunately, I suspect many students are not reading the material on the syllabus. They are asking LLMs to summarize it instead.*** After the midterm, students reported: • They thought they knew concept definitions but couldn't produce them on paper. • They thought they understood the arguments but struggled to connect them or identify points of agreement and disagreement. My view: It might be “cool” or “innovative” to teach students to summarize readings with ChatGPT or write essays with Claude. But we may be doing them a disservice: reducing their ability to retain material, think creatively, and reason from what they know. If you only read what AI has summarized for you, you don’t truly "know" the material. Moving forward: We have a second midterm coming up. I don't know how to convey to students that the best way to do better on the exam is to rely on and improve their own reading skills.










French skincare brand Caudalie has announced that it will be withdrawing from the Korean market. It is the latest in a growing list of foreign beauty brands to exit Korea, following departures by Sephora (LVMH), Fresh (LVMH), Valentino Beauty (L’Oréal), Shu Uemura (L’Oréal) and Maybelline (L’Oréal). Another reminder of how difficult the Korean beauty market can be, even for established international brands.



French skincare brand Caudalie has announced that it will be withdrawing from the Korean market. It is the latest in a growing list of foreign beauty brands to exit Korea, following departures by Sephora (LVMH), Fresh (LVMH), Valentino Beauty (L’Oréal), Shu Uemura (L’Oréal) and Maybelline (L’Oréal). Another reminder of how difficult the Korean beauty market can be, even for established international brands.



