David Turner ⚡

@boringlocalseo Localrank

I got a local HVAC company recommended by every major AI assistant within 10 days. No Angi leads. No radio ads. No referral kickbacks. Here's exactly how: Most people think AI recommends HVAC companies based on: - BBB accreditation - Google Guaranteed badge - Fleet size and years in business Wrong. AI recommends HVAC companies it finds in seasonal, data-rich comparison content. The strategy: 1. Find the gap Search "best HVAC company in [city]" on ChatGPT. You'll get advice like "check if they're licensed." Zero actual local recommendations. 2. Create a seasonal HVAC comparison guide Not: "Call CoolAir for AC Repair!" Instead: "2026 Phoenix HVAC Company Comparison: AC Installation Costs, Repair Response Times, Efficiency Ratings, and Customer Satisfaction Ranked" 3. Build the most detailed comparison table in your market Include: service call fee, AC install cost range, brands carried (Trane, Carrier, Lennox), financing options, emergency availability, energy audit offered Y/N, warranty length. 4. Add a seasonal maintenance cost calculator "What should you expect to pay for AC maintenance in Phoenix?" Break it down by system type and age. Position your client as the best value. 5. Publish on Medium + YouTube video + press release The YouTube video summarizing the comparison gets indexed separately by AI models. Double the exposure for 30 minutes of extra work. Why this works: HVAC is seasonal and urgent. When it's 115°F in Phoenix and someone's AC dies, they're asking AI for help. The company with structured comparison content gets recommended every single time. The takeaway: HVAC companies spend $300-500 per lead on Angi. One comparison guide that gets you into AI recommendations costs less than a single lead and works forever. Comment "LOCALRANK" if you want my LLM citation framework and I'll DM it to you (Must be following)

@boringlocalseo Localrank

Stop spending $3,000/month on Google Ads for your local business. Here's what AI recommendations cost instead: Google Ads: $15-50 per click Yelp Ads: $5-25 per click HomeAdvisor leads: $15-100 each Angi leads: $30-500 each AI recommendation placement: $150-200 ONE TIME And it works 24/7 forever. Here's why most local businesses are invisible to AI: ChatGPT, Perplexity, and Google AI Overview don't pull from ads. They pull from structured comparison content. Right now, 97% of local niches have ZERO comparison content. That means the first business to create it wins every AI query in their city. Industries with the biggest AI gaps right now: - Plumbing - HVAC - Roofing - Pest control - Chiropractors - Personal injury law - Wedding vendors If you're in any of these niches and not showing up in AI recommendations, you're leaving money on the table every single day. Comment "LOCALRANK" if you want my framework for getting into AI recommendations and I'll DM it to you (Must be following)

@elonmusk @peterrhague All these negative comments are just short sighted people. Their thinking is, how are you going to do that right now? Well, in 5 years they’ll be coming up with other “problems”

@peterrhague This is one of the major milestones in civilizational progress

Basically every news story you read about will be forgotten within a human lifetime, if not sooner. If they pull this off, it will be remembered forever. Nothing else from our time will matter:

@jakezward Using Gemini to build your pages for google seeing as it's google you want to rank for?

Ran a crazy SEO experiment 2 months ago

@theseoguy_ I like your stuff man! Seo stuff that is!

SEO is about to get a lot more complicated. Let me explain: For years, local SEO was pretty straightforward. You had two main assets to worry about. The Google Business Profile and the website. The GBP was transparent. Fill it out completely, post updates, get reviews, build citations. Month in, month out. Not rocket science. The website was simple too. Build pages for each city and keyword you want to rank for. Build backlinks to those pages. Keep it going. The ongoing work was just maintaining your off page SEO and keeping the GBP fresh. Any decent agency could execute that playbook. That era is ending. The number of assets you have to worry about now is growing fast. Your Yelp profile needs to be fully built out. Photos, reviews, descriptions, the whole thing. Not just "claimed." Actually optimized. You need to be listed in local directories that AI platforms are pulling from. You need to show up in listicles. You need a social media presence that is active and consistent. The reason this matters so much is because AI search is here and it is moving fast. 2026 is going to be a major year where everyday Americans start finding local businesses through AI platforms instead of scrolling the top of Google. ChatGPT, Claude, Grok, Perplexity, Google AI Mode, voice search. These are all pulling from different data sources across the web. If you only exist on Google, you are invisible on half the platforms people are starting to use. Tracking is going to be a disaster too. Before, you could get a pretty clear picture of how SEO was performing from Google Search Console and the GBP performance tab. That was your dashboard. Now you have to monitor your GBP, your website traffic, how often you show up in AI platforms, and whether you are popping up in voice search results. Attribution is going to get messy. Tools will eventually catch up, but right now it is a whirlwind. Most agencies are not ready for this. The big agencies are bloated. They are running cookie cutter campaigns that execute a specific list of tasks that may still perform fine in Google but are nowhere near wide enough in scope to get you visibility across all of these AI platforms. They are going to be slow to adapt because it is not easy to retrain a building full of junior level employees overnight. Your agency needs to be a research agency. They should arguably be spending more time studying how the landscape is changing than just executing the same playbook from 2 years ago. If your agency isn't testing, isn't researching, isn't evolving how they deliver results, you are going to fall behind. Do not work with a mega agency right now. You will be lost in the shuffle while the industry changes underneath you. Find someone who is obsessed with figuring out what works today.

@theseoguy_ 🖐🏼

my team and I are considering launching a local SEO community inside you’ll find… - GBP verification without a video - click through rate manipulation - A to Z Guide on Local SEO - how we use Claude internally for SEO and a hell of a lot more who’s interested?

@everestchris6 Openclaw

My OpenClaw bot runs 6 AI agents 24/7: - Finds local businesses without a website - Builds a custom demo site for them automatically - Sends outreach with the preview + payment link - Handles objections and closes the sale Most local businesses don't have a website, this system finds them, pitches them, and collects payment automatically Reply "OpenClaw" and I'll send you early access (must be following)

@dickiebush Nice! Can’t imagine ice bath right before bed?!

@jakobjelling Did you start at 0? And the backlinks are the ones you’re sharing here every day? Thanks

Just reached DR 40 🎈 Working on those backlinks does make a difference.

@TomBilyeu 100 questions about what?

WEEK 1: Validate before you spend a dime. Don't build a product. Prove people will pay first. Feed AI 100 customer conversations from Reddit, Quora, and Amazon reviews. Prompt: "Analyze these conversations. Extract the top 10 problems people are desperate to solve. Rank by severity and willingness to pay."

If I had $500 and 90 days to build a real business, here is my exact playbook. No team. No funding. No connections. Just AI and relentless execution. Most people would spend 6 months planning. I would have paying customers by Week 3.

@boringlocalseo Local rank

Repeat after me Local SEO client proposals are STILL the fastest way to close 67% more prospects in 2025 🤯 We wrote a 43-page book on this that we wanted to sell for $297 But we're making it free for the next 72 hours Inside you'll get: ✓ The "Map Pack Domination" proposal framework that converts cold prospects ✓ 11 proven pricing models for local SEO retainers ($2K-$8K/month) ✓ Word-for-word scripts for handling "we already rank #1" objections ✓ ROI calculators that make $3K/month feel cheap to restaurant owners ✓ The psychology triggers that get plumbers to sign 12-month contracts By the way, we created an OFFER SWIPE FILE BY NICHE... It's FREE for the next 72 hours. Comment “LOCALRANK” and I’ll DM it your way (must be following)

@Kasra_Dash What’s the invite code?

Stop wasting budget on random backlinks and use LLM citations to decide what actually moves rankings. Most SEOs are wasting money on the wrong backlinks. LLMs literally show you which sources influence rankings. Search your keyword in: - AI overviews - ChatGPT - Perplexity - Claude Pull every cited domain. If a site appears multiple times, that’s a priority link. Stop guessing. Start following citations. I’ve used this to reshape how I build links. This is exactly what we teach inside MySEO. It’s free to join. myseo.app

@theseoguy_ Good stuff. If I already have my GBP will it still help to now get the workspace?

get a Google Workspace account before setting up your GBP. Google trusts you more. your business name on your GBP has to match your LLC. if you get suspended and the docs don't match, you're done. fill your GBP description to the 750 character limit. include your keyword and service areas naturally. if you don't have a physical address on your GBP, you are fighting an uphill battle you will likely lose. write your own Q&As on your profile. include keywords in the answers. reviews from local guides are worth more than reviews from random accounts. reviews with photos and detailed descriptions carry more weight than "great service 5 stars." do not get 30 reviews in one day. spread them out. a few per week looks natural. avoid reviews from people with the same last name. Google catches that fast. avoid reviews from people who have never been anywhere near your city. those get flagged. don't let every review say the exact same thing. variation matters. your meta title format should be keyword | brand name. example: Las Vegas DUI Attorney | Smith Law Group. every city you want to rank in needs its own dedicated page on your website. one page for one city. no exceptions. do not use the same generic copy on every location page with just the city name swapped out. Google sees right through it. mention landmarks, neighborhoods, things specific to that area. stop redirecting exact match domains to your main site and wondering why nothing happens. build a real site on it. if your competitor has an exact match GBP name and more reviews than you, plan on doubling your effort to beat them. get yourself listed on Uber. one of the most underrated citations you can build. have real photos on your site. not stock images. Google wants to see that you actually exist. create an about us page with real names and real pictures of your team. create a terms page and a privacy policy page. trust signals matter. build social media profiles even if you never post. Facebook, Instagram, TikTok. the backlinks from these platforms tell Google you are a real brand. add schema markup so Google knows exactly who you are, what you do, and where you operate. turn on driving directions to your office every time you drive there. every single day. have your employees do it too. if someone ranking above you has a DR of 0, you can beat them with a handful of quality backlinks and some focused effort. check your competitor's backlink profile in AHRefs. sort by date found. if they aren't acquiring new links every month, they are sitting ducks. do not sign up with a mega agency. you will be a number. the person running your campaign will be fresh out of college making 40k a year. find someone who actually gives a damn. do not fire your SEO agency at month 3. you didn't give them enough time. 6 months minimum. do not pay for SEO services on Fiverr or Upwork. there may be exceptions but the odds are not in your favor. if your agency is building you backlinks, ask them what their indexing strategy is. links that Google never crawls are completely worthless. if your agency is bragging about how many keywords you rank for, they are probably ranking you for blog content that will never convert. ask them how many transactional keywords you rank for. if you own multiple businesses in the same area, link the homepages to each other. homepage links are the most powerful links in Google's eyes. invest in professional photography for your GBP. click through rate is a ranking factor. better photos mean more clicks. more clicks mean better rankings. respond to every single review. positive and negative. Google is watching how fast you reply. upload photos and videos to your GBP weekly. Google wants to see that you have a pulse. include your keyword and location in every single GBP update. "just finished a beautiful roof replacement for our customer in Scottsdale" beats "check out our latest project" every time. fill out the product section on your GBP with your services even if you don't sell physical products. your phone number needs to be visible on your website above the fold. do not make someone scroll to find out how to call you. build your website for mobile first. more than half your traffic is on a phone. 500 words of quality copy on each service page. hit your keyword in the H1, the meta title, and the URL. 80 to 90% of your backlinks should point to the homepage. it looks the most natural. use branded anchor text for the majority of your links. it is the safest and most effective strategy. do not spam exact match anchors or you will wreck your site. do not build two pages targeting the same keyword. Google gets confused and ranks neither. make sure every page on your site is indexed. if Google can't find it, it doesn't exist. check for 404 errors weekly. broken pages kill trust. if Reddit is ranking above you for your target keyword, you have serious work to do. get listed on Bing. ChatGPT and Perplexity are pulling from it. this is no longer optional. get listed on Yelp with a fully built out profile. LLMs are citing Yelp constantly when people search for local services.

@noahiglerSEO What're you using for Press Releases?

4. Months 4 to 6 is heavily off-page focused. By now your site structure and GBP foundation are solid so the focus shifts to compounding authority. > Citations, links, PR, CTR campaigns, and content gap analysis continue every single month going forward > New technical audit each month focused on page indexing and page speed > Review velocity should be noticeably higher than when you started > Multiple service pages and location pages indexing and ranking > GBP showing up in the Map Pack for secondary keywords first, then primary ones > Blog content pulling in long tail traffic > AI search presence building through press releases and brand mentions across the web > Digital PR creating signals that ChatGPT and Gemini reference when recommending businesses

This is the EXACT internal SEO process we use to rank our home services clients #1 on Google Maps and AI search. It's helped dozens of service businesses grow from ~$1.5M in revenue to $3-5M. (Broken down month by month)

@noahiglerSEO Great post, thanks. What are the 45 big name directories you use? Or do you use a service for it?

1. Month 1 is foundation. Nothing exciting happens externally but this is the most important month. > Keyword research and local market analysis: search volume, competitor strengths, ranking difficulty for your area > Full technical SEO audit: site speed, mobile optimization, crawl errors, indexing issues and a few schema tricks > On-page audit: title tags, meta descriptions, H1s, internal linking gaps, content gaps > Google Business Profile fully optimized: primary category set, every service added with keyword rich descriptions, attributes filled out, photos uploaded > Tracking set up: GA4, Search Console, call tracking, rank tracking, heatmaps > First batch of citations submitted to 45 big name directories > First press release published for brand signals and backlinks > Content strategy mapped out based on keyword research and competitor analysis > New site structure reworked with all service and location pages outlined > Implement our review strategy with the business's team

@RocketLab Nice! I’ll have to watch it

Hypersonic test launch has been plagued for decades by high cost and low cadence, but our HASTE rocket is changing that. With multiple successful HASTE missions in 2025, we've brought the speed of commercial launch to hypersonic testing. Next HASTE launch NET late February. Mission info: bit.ly/465Cf1y

@SpaceInvestor_D I’m optimistic for the future in part because of the investment and efforts going into space exploration that is going on

I invest in space because it unlocks every frontier, from AI and biotech to energy and climate solutions. Over time, every industry will move beyond Earth.

@mattshumer_ Damn dude, that's eye opening

@dickiebush Ahhh, the days before children. Seems like a dream…

Current daily ritual: • Wake up at 6 • Hydrate with LMNT + sparkling water + creatine • Meditate for 20 minutes (unguided) • Eat 4 hardboiled eggs (with cholula) • Inhale double espresso (Ethiopia, washed) • Walk 20 minutes to a cafe without phone (entering immense flow state of gratitude & excitement) • Sit down and journal for 30 minutes to clarify thoughts & plot the day ahead (Muji 0.5 clicker + A4 notebook) • Write for 90 minutes on iPad (with no WiFi) • Take 15 minute walking break through my Miami neighborhood • Order second coffee, pay for the person behind me • Write for 90 more minutes (my most productive session of the day) • Call it quits once brain is out of juice for more writing • Eat second meal of the day (8 oz of steak + vegetables) • Return to home desk, sweep Slack with team • Drive forward critical projects, allocate resources, lead & manage, take meetings • By now it’s about 4 PM and the day has been won, but still more to go • Walk to gym + lift weights (German Body Composition Training) • Take a walk during sunset with my girlfriend • Make another steak (ribeye, 16 oz, medium rare) on the terrace • End the day foam rolling, recapping the day that was, and outlining my gameplan for the next day • Prime my brain with one question to seek answers to overnight, then close notebook • Fall asleep in 62-degree room with bamboo sheets, earplugs, eye mask, and a huge smile on my face • Sleep deeply for 7.5 hours (if I’m well-rested) or 9 hours (if I need a bit more), no alarm Then do it all over again the next day Everything I ever wanted in this world happening every single day Life is elite

@jungleincxrp And then space x goes and buys xai

“Something about Elon is very very strange” Physicist Eric Weinstein says Elons real space company isn’t SpaceX 😮