Dr.Paritosh chavda

Someone at Sony LIV seems to be under immense revenue pressure & making very stupid short term decisions. 1.5 min of ads (2x15 sec+2x30 sec) after every 3 min is unforgivable. On one occasion they repeated an ad in the same sequence. This leads to 4 things: 1. Paying customers like me who made the mistake of renewing last month won't next year. Twice now I've given up watching highlights because almost 25% of airtime is ads. Every time you start a stream, you're subjected to 3-4 ads. 2. They'll piss off advertisers who won't return. Seeing the same ad 8 times in 10 minutes creates negative perception for viewers. 3. They're creating grounds for justification of advertising regulation in streaming like there was in TV. At some point in time, MIB will do to online advertising what it did to TV ads. 4. They're making it feasible for Ministry of Health to argue that you can insert anti Tobacco ads in the beginning and middle of a show. This is a mess that Amazon has also created. MoH can argue: if you can do it to make money why can't you put public service ads. Well done Sony LIV, in screwing over the few people who are actually paying for your service.