TopDesign

We're TopDesign. A design-led agency that helps brands do two things: Look premium. And make money from email. Most agencies do one or the other. We do both. Here's why we started this 👇🏽

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6/ The result: Open rate: 8% → 34% Click rate: 1.2% → 6.8% Email revenue: 3.1x increase. Same list. Same product. Different system. Follow for weekly email teardowns and case studies. Like + RT to save this breakdown.

5/ Fix 4: Segmentation. Everyone was getting the same email. Buyers vs. non-buyers. Skin type. Relevant message to the right person. Open rates jumped overnight.

Case study: DTC skincare brand. Open rate: 8% → 34% in 6 weeks. Here's exactly what changed 🧵

A founder told me their emails had a 12% open rate. They'd tried everything. I found the real problem in 10 minutes…

We ran a re-engagement flow. Removed the non-responders. List dropped to 16,500. Open rate: 12% → 31% in 3 weeks. The size of your list is not the asset. The quality is. Comment 'OPEN' and I'll show you how to audit yours.

It wasn't the subject line. It wasn't the send time. It wasn't the copy. They had 24,000 subscribers. 6,800 hadn't opened anything in 6+ months. They were emailing a graveyard.

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Most eCommerce brands don't need more email subscribers. They need to stop ignoring the 10,000 they already have. You have a list. You email them when you remember. You wonder why revenue is low.

Meanwhile: → No welcome flow → No abandoned cart sequence → No post-purchase follow-up → No winback for lapsed buyers You're sitting on a revenue engine and treating it like a megaphone. The money is in the system. Not the size. RT if you've seen this firsthand.

Bad email = money left in the cart. Your welcome flow should be generating revenue from day one. Most brands' welcome emails say 'Thanks for signing up!' and then go quiet for a week.

That silence is costing you. A properly built welcome flow: → Introduces your brand story → Delivers value immediately → Moves the subscriber toward a purchase → Does this on autopilot, 24/7 Reply 'FLOW' and I'll break down exactly how it works.