Oli Mabane

99+ viral static ads that generated over $100M in sales. If you're still wasting time with mediocre campaigns, it might be time to see what actually works. Take a look at the ads that get results, not excuses. Comment 'convert' below ⬇️

THE BIGGEST MISTAKE IN DTC RIGHT NOW sending every winning ad to the same generic product page. you found a desire that works in the ad. then the landing page talks about something completely different. you killed your own sale. i call this the continuity gap. it's the #1 reason scaling brands plateau.

YOUR META ADS AREN'T FAILING BECAUSE OF YOUR BUDGET. they're failing because your creative is speaking to no one. most brands write for one avatar. 8-figure brands write for twelve. i've overseen 40,000+ creatives. the pattern is brutal. full breakdown on my channel →

7/ full teardown of both accounts on YouTube → youtube.com/watch?v=zTIv3z…

6/ the result? an ads library that looks intentional. every creative belongs. because they found what works — and doubled down with new hooks, not new ideas.

i reviewed the ad libraries of Thesis and Onnit last weekend. one of them is running the best meta ads in the supplement space right now. it's not Onnit 🧵

Things I'm now generating in 3 minutes that used to take days: → Full competitor ad strategy audits → Persona mapping decks → Messaging pillar breakdowns → Top performer deep dives → Creative velocity analysis → Gap + opportunity reports The ecom game has changed.

@Alexwyatt47 Thesis have a great ad library

What brand's Meta ads do you genuinely enjoy seeing in your feed? Not just ones that look good. Ones where you can tell there's real strategy behind the creative, the funnel and the checkout. Drop them below. Always looking for new brands to study

This 21-page Meta ad account audit used to take me 5-10 hours per brand: - Manually scrolling through 720 ads - Categorizing every messaging angle - Mapping personas from creative signals - Tracking impression patterns - Building the report in Notion I just did it in 3 minutes. How? Comment DEMO below to receive the full tutorial ⬇️

I just built a 24-page strategic audit of Ridge Wallet's entire $66K/day Meta ad strategy. It took me 3 minutes. We used to charge clients $5,000 a month for this exact report. Showing the full thing today.

Meta locked down Claude Cowork access to ad libraries. Everyone said the workaround doesn't exist. I found one. And it's better than what we were doing before. Posting the full breakdown tomorrow morning.

Strong CTR. Weak ROAS. That's not a creative problem. That's a landing page or offer problem. The ad did its job, it got them to click. Whatever happened after the click is where the conversion died. Most teams blame the ad. The fix is usually in the funnel, not the feed.

Bid caps are the most underused tool in Meta right now. Everyone defaults to lowest cost because it's easy. The platform spends the budget and you live with whatever CPA comes out. If you have a target CPA you actually need to hit, bid cap or cost cap. Stop letting the algorithm decide your margin.

SEO and Google Ads aren't two separate strategies. The cleaner your product page SEO, the better PMAX performs. Stronger structured data. Better titles. Faster load speeds. All of it feeds the paid algorithm. Most ecom brands treat SEO as nice-to-have. The brands that scale treat it as upstream of every paid dollar.