Online Heroes

#Socialcommerce is set to sweep the world, growing to represent 16,7% of #ecommerce total spend into a $1.2 trillion wave of change by 2025. This means a threefold increase in the coming years! #socialmediamarketing #socialselling accenture.com/us-en/insights…

A new year means new opportunities. As the #luxury industry is undergoing the biggest #disruption it has ever seen, let's analyze the industry’s disrupting forces in order to become the #innovation leader of 2022. #ecommerce jingdaily.com/what-luxury-br…

Although we are wrapping up the year, we are also looking at the future as well - always. Which trends will help brands reach their target audience in the new year? Let's find out! #newyear #fashiontrends #ecommerce fashionunited.com/news/business/…

After an unexpected 2020 that forced fashion to rethink its marketing strategies, brands faced a new set of challenges this year. Time to wrap up the marketing year 2021 with this year’s standout trends! #trends #digitalmarketing #fashionmarketing voguebusiness.com/companies/from…

@Nike has bought the two-year-old “Supreme of digital fashion” for an undisclosed sum. With the purchase, #Nike is betting that at least part of the future of retail lies in the #metaverse. #digitalfashion #NFTs #virtualfashion voguebusiness.com/technology/wit…

Can #socialmedia search data predict #fashiontrends? Taking @Pinterest data into consideration, 2022 will continue to be marked by the health crisis and post-lockdown #trends, like colorful clothes and clothes to be worn indoors, e.g. pajamas. #pinterest ww.fashionnetwork.com/news/Bright-co…

The #luxury market is facing a demographic change, with younger #generations surging. "We must chase after consumers to offer them #experiences. These experiences must be as captivating online as they are in-store.” #ecommerce #genZ #digitalmarketing ww.fashionnetwork.com/news/Luxury-ho…

@BALENCIAGA is rolling out a virtual division of its own, dedicated to the #metaverse. The brand's push comes as the metaverse continues to take a more prominent place in companies’ #branding efforts. #digitalfashion #virtualfashion #luxury #kering thefashionlaw.com/balenciaga-lau…

British #cosmetics brand @LushLtd turned its back on #Instagram, #Facebook, #TikTok and #Snapchat. Can their move really mean a difference in providing safer environments for social media users or does this feel like another publicity stunt? #socialmedia theguardian.com/business/2021/…

From playing Nintendo games to cultivating an online cult following for his @OffWht label, @virgilabloh understood the value of creating community through #digital spaces. His impact on #fashion is set to be felt for years to come. #louisvuitton #offwhite glossy.co/fashion/virgil…

Are we headed for the biggest Black Friday sales day? Apparently in the UK they are, with data suggesting shoppers had already spent over a fifth more than last year by mid-morning and 5.4% more than in 2019. theguardian.com/business/2021/…

Footfall at physical stores is expected to decline by 2030. #E-commerce and #socialcommerce will account for more purchases. How can and should #ecommerce and a brand's social channels work together in tandem to drive more #sales? voguebusiness.com/consumers/how-…

How ready is your brand for Black Friday? #blackfriday #cybermonday #sale ww.fashionnetwork.com/news/Fashion-i…

Shopping journeys can now involve an average of 9 touchpoints, ranging from the #mobile website, #videocontent and #socialmedia to previewing items in stores while browsing online. #ecommerce #onlineshopping voguebusiness.com/consumers/hybr…

With clickable content soon to be the norm at @netflix, #onlineshopping may have a new contender in the mix, with @YouTube launching a Holiday Stream and Shop #livestreaming event as part of its #e-commerce ambitions. #socialcommerce #videomarketing fashionunited.com/news/business/…

How are luxury brands finding the answer to the sales extravaganza of the biggest online shopping day on the planet? By turning to digital experiences, it seems. #SinglesDay #ecommerce #luxury businessinsider.com/singles-day-li…

Have the stakes never been higher for brand owners to manage their #trademark protection on #digital channels? #Virtual experiences are a new way to connect with customers. Brands like @Nike have filed an application to trademark its #digitalproducts. fashionunited.com/news/business/…

Will your brand have itself a merry little #Christmas? With #holiday spending to be the highest on record and #onlinesales predicted to increase between 11 percent and 15 percent, online stores should better be prepared for an all-time high! #ecommerce fashionunited.com/news/retail/ho…

✅ Some 52% of global shoppers aged 25-34 said they’d bought direct from an online international brand during lockdown. ✅ 39% of #Millennial shoppers say they didn’t miss in-person shopping during the #pandemic. The #COVID-19 recovery will be #digital! ww.fashionnetwork.com/news/Online-so…

Rumour has it @PayPal has its mind set on the visually-oriented social media network @Pinterest. That's why the platform is scaling up its social commerce capabilities for users and brands. #pinterest #socialcommerce #digitalmarketing thedrum.com/news/2021/10/2…