osass | marketing strategy | seo content writer |

I never said I was a good person. You came to that conclusion by analyzing the energy I have dispersed into nature. However, whether it's real or carefully selected actions, is only known to me. So, whatever misfortune you get from this misconception is your fault.

@Dedonmerciy People rarely use the term organic ads tho so it's no surprise that they will argue when it's used.

Uh, excuse me for a minute, but who else doesn't know that there's a difference between ORGANIC and PAID ads?

one of the too many mistakes nigerian organizations make is to hire a marketing manager and immediately load them with strategy, copywriting, paid ads, email marketing, social media, and partnerships then wonder why results are slow. what you’ve done is give the job of an entire department to one person without support which makes their role more operational than strategic. the marketing manager’s job is to think, innovate and drive strategy for growth. and until we start treating marketing as a department, we’ll keep wondering why our marketing isn’t working.

The job of your meta ads is to bring attention, the conversion decision depends on how that attention is treated or managed. If they don't see what keeps them, they drop off. So response time, website load time, copy, FAQ etc will cause more harm than good

When businesses reach out and say I want to run ads, the first thing I check is how prepared the destination is. In most cases, they don't have an IG page or website that will convert. If you don't fix that, your ads will struggle. Why?

3. They think about ads as the beginning and end and forget it's just part of a sales process 4. They don't want to test creatives 5. They don't have the systems that ensures their meta ads is successful.

I have audited more than 100 businesses who want to run profitable Meta ads. Here's some things I have noticed 1. Their issue isn't meta, it's a clarity problem 2. They use the wrong objective and expect sales

So my question for you is this "Are you optimising your customer experience for retention? Or is it just vibes?

For restaurants, this will mean you are spending more on trying to acquire new customers and losing our on return value. Meta ads is just a channel but if what they meet doesn't satisfy their needs you will keep losing money and chasing customers.

With Meta ads, where most businesses miss it is they treat it as their source of revenue and ignore other areas. So even though your ads are getting sales, those customers aren't returning cus your customer service, response rate and delivery is crappy.

Hey X, I want to connect with media buyers running Meta ads for service business. I mean one off service not e-commerce. Know anyone? Please tag them..

@kokochidozie LoL. Ask them to run ads now and you notice they know nothing. I won't be surprised if they are secret haters looking for ways to talk trash to you 🤣

Posted on Instagram that we spent 4M and made 18M for a brand… and someone said this. I’m gagged.

@oadefisayo It's why teaching in context is the best approach. Cus there's always that danger of picking one verse and creating a completely different explanation that if you read the entire chapter will be out of place

If a bible verse can mean many multiple things at the same time then there is a danger that it means nothing. Churches should spend more time on expository teaching of the bible. This is way believers will grow in the faith and relationship with God.

Good morning. Let me do my broken record thing... One of the challenges we face in the modern church in Nigeria is an epistemological one. We treat bible verses like the infamous "x" variable" in algebra where a verse can supposedly mean multiple things based on "rhema"...

4. Offer, hook, budget. Three important things. But you will waste money if you don't get an offer and hook right. So the first question shouldn't be "how much should I spend?" It should be "What will I sell?"

3. Every campaign you run serves a purpose. It might not give you 3x ROAS, but you get impressions, pixel gets data, your IG gets followers, and you may get messages. Everything is useful data. You need to look beyond the final goal.

I have been running ads actively for about a year+ now, and these are some principles I hold on to 1. With ads, your customer journey and customer behaviour should guide your channel decision. If your audience prefers to send messages, you should find a way to ensure they can

So now, I am thinking, what can I say or do to get people's attention within the first scroll. Really excited to see how much I can test and play around to get valuable data 😁

With the short attention span and content diversity today, the hook does most of your heavy lifting. It's what get people to stop, listen and click. Even if you have the best pain point and angle, without a great hook, you will lose a huge chunk of attention

Took this meta had course last month and it changed how I see content. Especially content for ads. I always focused more on the target audience and message. But now I am thinking hooks and customer journey. And it's opened my eyes to multiple possibilities

Use that information to set-up your broad targeting - Age, Sex and location. Your organic analytics is always similar to your ideal audience unless you are paying for pod engagement and bought followers.

If you want to run your first meta ad and aren't sure of who to target, here's what you should do Go to your Facebook or Instagram page analytics Check the engagement Check for age range and sex with the highest presence in your followers, engagement etc.