OriginalVoices

AI without context defaults to average. And average gets ignored. Our CEO @daviddobs on the Human-First AI Marketing podcast: differentiation in AI isn't a creativity problem, it's a data problem. youtube.com/watch?v=nCIq8s…

𝐈𝐧𝐭𝐫𝐨𝐝𝐮𝐜𝐢𝐧𝐠 𝐎𝐫𝐢𝐠𝐢𝐧𝐚𝐥𝐕𝐨𝐢𝐜𝐞𝐬 𝐒𝐭𝐮𝐝𝐢𝐨 𝐚𝐧𝐝 𝐎𝐫𝐢𝐠𝐢𝐧𝐚𝐥𝐕𝐨𝐢𝐜𝐞𝐬 𝐀𝐏𝐈 Today we're launching two platforms to reflect the different types of customers we have. Same underlying product and 1:1 Digital Twin network, but two different platforms and models to reflect the varying use cases and usage patterns we're seeing. 𝐎𝐫𝐢𝐠𝐢𝐧𝐚𝐥𝐕𝐨𝐢𝐜𝐞𝐬 𝐒𝐭𝐮𝐝𝐢𝐨 - 𝐫𝐞𝐬𝐞𝐚𝐫𝐜𝐡, 𝐜𝐫𝐞𝐚𝐭𝐞 𝐚𝐧𝐝 𝐭𝐞𝐬𝐭 𝐰𝐢𝐭𝐡 𝐫𝐞𝐚𝐥 𝐡𝐮𝐦𝐚𝐧 𝐩𝐞𝐫𝐬𝐩𝐞𝐜𝐭𝐢𝐯𝐞𝐬 Built for the humans and teams bringing OriginalVoices directly into their AI tools. 𝐎𝐫𝐢𝐠𝐢𝐧𝐚𝐥𝐕𝐨𝐢𝐜𝐞𝐬 𝐀𝐏𝐈 - 𝐛𝐮𝐢𝐥𝐝 𝐚𝐧𝐝 𝐝𝐞𝐩𝐥𝐨𝐲 𝐰𝐢𝐭𝐡 𝐨𝐮𝐫 𝐡𝐮𝐦𝐚𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭 𝐀𝐏𝐈, 𝐌𝐂𝐏 𝐚𝐧𝐝 𝐂𝐋𝐈 Built for developers and agents integrating audience intelligence and insight directly into their agentic systems via API, MCP or CLI. If you're a team working with and alongside AI: start with Studio. If you're building AI systems: start with the API. H/T to @ElevenLabs for the platform inspiration 🫡

Agents can now query real humans from the terminal. We just shipped the OriginalVoices CLI - so any script, workflow, or autonomous agent can ask 25k+ Digital Twins of real people a question in one line of code. Your AI should stop guessing what people think. originalvoices.ai/blog/introduci…

We asked women what they actually think when a brand calls itself sustainable. The first word was unanimous: skepticism. blog.originalvoices.ai/brand-messagin…

Every fitness app is racing to ship an AI coach. We asked real gym-goers if they'd actually use one. The answer was "maybe." That's the problem. blog.originalvoices.ai/feature-testin…

We've refreshed the OriginalVoices platform! Same product, cleaner experience. Take a look at originalvoices.ai 🚀

Millennials don't want financial content that tells them to budget better. They want content that helps them build wealth. Most financial brands have this completely backwards. blog.originalvoices.ai/content-strate…

The brands winning Gen Z inboxes treat email like a content channel. Full findings: blog.originalvoices.ai/email-campaign…

The answer was consistent: education over promotion. Tips, ingredient breakdowns, how-tos. Content that earns attention rather than demands it. "If it's just about sales, it feels pushy. I'd rather get something useful."

Most brands treat email as a sales channel. Gen Z treats it as a reason to unsubscribe. We asked Gen Z consumers what would make them actually look forward to brand emails.

We used Claude and OriginalVoices to build a 10-post content library grounded in real audience research. No agency. No survey. No two-week wait. blog.originalvoices.ai/ai-agents-rese…

Most travel brands default to relaxation. We tested it against adventure and culture with real holidaymakers. Relaxation didn't come close. blog.originalvoices.ai/creative-testi…

Most therapy ads focus on stigma. The real barrier is cost. We asked people who'd considered therapy what actually stopped them. Almost everyone said the same thing: money. blog.originalvoices.ai/google-ads-the…

We also asked when their bank last genuinely impressed them. Almost nobody could name a single moment. The bar is on the floor. Full findings: blog.originalvoices.ai/customer-resea…

Challenger banks are trusted — just not with the main account. Monzo, Starling, Revolut are fine for day-to-day. "Where my salary goes" is still traditional banking territory. That's a different fight entirely.

Nobody likes their bank. Almost nobody switches. We asked real UK customers why. The answer wasn't what challenger brands assume.

Full breakdown: blog.originalvoices.ai/pretesting-ad-…

Not "we love pets too." Something more honest than that. The practical angle (save money over time) did not hook anyone. But it is what closed them. It belongs on the landing page, not the headline. Most pet insurance brands do this backwards.

Most pet insurance ads lead with fear. "Unexpected vet bills could cost thousands." We asked real pet owners which ad angle would actually stop them scrolling. Fear performed worst. The fear already exists. Every pet owner knows their pet could get sick.