Page Zero Media

Page Zero founder @andrew_goodman has been hard at work in the #GoogleAds testing lab to bring you The Science of PPC, a new 50-part series featuring expert tips, tricks & insights. Get started with Pt 1: buff.ly/35p2rmM New content published every Thursday. #ScienceofPPC

The Page Zero team had a fantastic time at our semi-annual retreat in Muskoka last week! From team-building activities to insightful workshops and brainstorming sessions, this year's retreat was all about growth and collaboration. Swipe through to catch some highlights: 📸➡️

There was no disco ball, but Page Zero had a ball at Google Marketing Live Canada yesterday! #ppc #google

Even in an environment with strong monopolistic tendencies, you can't impose "crappy" on users. PZ founder and president @andrew_goodman shares his thoughts on Google's rapid adoption of #AI tools and the implications for #paidsearch in our latest post: buff.ly/3KnWpsm

It's come to our attention that scammers are impersonating @pagezero and promoting fake job opportunities. We will NEVER ask for payments, engage in crypto transactions, or recruit for "data work" through cold outreach. Read our blog post for more info: buff.ly/3TlENCF

Are large, interconnected, highly optimized systems truly as "advanced" as they seem? PZ founder and president @andrew_goodman contemplates what unifies successful #paidsearch accounts and the dangers of imposing simplicity on complex systems on LinkedIn: buff.ly/3KPgTLf

Fans of Microsoft may be feeling optimistic after a recent news of the AI-powered features coming soon to Bing. Read PZ founder and president @andrew_goodman's take on the #AI race while he reflects on MS's history of disappointments and AI ambitions: buff.ly/3OiH8Mj

Company growth and customer acquisition can happen even during challenging times. With rumors of a recession on the rise, @andrew_goodman delves into how economic downturns can affect digital advertising and what opportunities await in 2023: buff.ly/3Wxw1kG #PPC

In parts 41-50 of the #ScienceOfPPC, @andrew_goodman tackles topics from bidding strategies and conversion rate optimization to strategic considerations like domain names and risk management. Catch up on the Page Zero blog: buff.ly/3PzGZlg #PPC #PaidSearch #GoogleAds

In Part 50 The #ScienceOfPPC, @andrew_goodman steps up to the plate with new signs from the dugout about overcoming career ADD in #PaidSearch, how to avoid striking out, and major league advice for winning at digital marketing. Keep reading: buff.ly/3RpkDEL

It’s been a thrilling couple of days for the Page Zero Team at #CollisionConf in Toronto! This year’s session highlights include Web 3.0, Advertising in a Cookie-less World, and Connecting with Gen-Z, capped off with a good ole’ Page Zero dinner.

Responsive search ads will become the dominant ad format in #GoogleAds on June 30. Are you prepared for the change? Check out @webmona's expert advice on how #RSAs work & get 3 of her best tips for making the most of them on @sengineland: buff.ly/3EmXHju #PaidSearch #PPC

The #ScienceOfPPC by @andrew_goodman returns with a fresh look at keyword match types, the loss (and return of) search query data, and developments in #paidsearch that may have disrupted account function in the last five years. Dig into Part 49: buff.ly/35aEi7F

@duanebrown and @andrew_goodman join us for a Canadian special PPC Town Hall on October 6. We'll be talking about the work that goes into eCommerce success stories like this one from Duane. Add it to your calendar: addevent.com/event/KZ8984592 #ppcchat #ecommerce #dtc

We are thrilled to announce that we have been selected as a featured partner on this year's @Moz Recommended List. Check out the full list of Moz's trusted recommendations at moz.com/recommended!

In Part 48 of The #ScienceOfPPC, @andrew_goodman explains seven reasons why the boom in digital culture and shifts in the #PPC landscape are helping bold advertisers excel in the #paidsearch channel. Read on: buff.ly/3tcgVRL

Money managers can generate favorable outcomes through risk management and solid stewardship. In Pt 47 of The #ScienceOfPPC, @andrew_goodman applies these lessons to #SmartBidding to show how bots are helping #paidsearch advertisers reduce waste. Read on: buff.ly/2QIb2hr

@andrew_goodman continues investigating the case of suspicious conversion rates with a closer look at when mega-high conversion rates could hurt financial performance. Tackle the case of the freemium Saas provider in Part 46 of the #ScienceOfPPC: buff.ly/3en5IZd #PPC

In Part 45 of The #ScienceOfPPC, @andrew_goodman dons his detective cap to investigate the curious case of questionable conversion rates. Read on for his advice on using targeting-level fixes to solve conversion rate problems: buff.ly/3rG1KiU

The best approach to #PPC #geotargeting and bidding varies, and there isn’t a “right” way to tackle it. @andrew_goodman explores key ways #paidsearch marketers can "poke the box" and put geotargeting to work in Part 44 of The #ScienceOfPPC. Read on: buff.ly/2PtxdHq

To (liberally) paraphrase the Bard, a site by any other name would...probably not perform as well. In Part 43 of The #ScienceOfPPC, @andrew_goodman investigates three ways a domain name can impact your #PPC performance. Read on: buff.ly/3eSEpaN