Paramount Advertising

Big hits. Premium content. Unrivaled Reach. Advanced advertising capabilities. Creative solutions. Diverse audiences. This is Paramount Advertising.

We're redefining the term "TV." On November 28, we'll bring together top leaders to explore technology's transformative impact on the TV marketplace, where high-end content, convergent optimization, identity, and measurement await. bit.ly/46kdFXS

Tiffani Thiessen joined us at this year's #ANAMasters to talk with titans of our industry on trending topics like retail media, AI, user attention, and more.

"Failure is not the end; it's just a chapter in the story to success." -@alixklineman, Olympic Gold Medalist. #TheExchange brought together Chicago partners and clients for an inspiring keynote from Alix and roundtable conversations, underscoring its commitment to fostering meaningful relationships throughout our regions while redefining the notion of grit and passion.

@UMWorldwide & @paramount_ads teamed up in San Francisco, celebrating Trans Awareness Week by supporting local LGBTQIA+ businesses and making a difference for homeless LGBTQIA+ youth through care packages and inspirational stars with @larkinstreetyouthservices & @starsofhopeusa.

Today is the day! 🚀 At 12pm ET – Get ready to witness a paradigm shift in TV advertising. Join us for an eye-opening webinar on "Why a #OneAudience Strategy is now an #AdvancedAdvertising Imperative" with @MRI_Simmons, @paramount_ads, @CadentTV, & @GrowWithTU. Register below! ⤵️

Welcome to Good Burger, home of the Good Burger. Can @Arbys take your order? As the sequel to the 1997 @Nickelodeon cult classic hits @paramountplus on Nov. 22, you can order your very own "Good Burger 2" meal at one of Arby's 3,400 locations nationwide. adage.com/article/market…

Mark your calendars, CBS fans, your favorite shows are BACK! 🗓️ Our 2024 primetime schedule is HERE!⬇️👏

🏆Award-winning creative solutions, brought to you by Paramount Brand Studio. We won big at the @ClioAwards, taking home a Grand Jury Award for our work ft. Scream VI and Comedy Central's RENO 911. For a full list of highlights visit bit.ly/3swTRCL.

Hyper-targeted. De-centralized. Fandom-obsessed. Hear from marketers at the @BrandInnovators Marketing Leadership Summit on where the future of marketing is headed.

We're proud to have joined forces with @SparkFoundryUSA for their Q4 Spark Serves event to support @HBCUFirst in partnership with @Givsly. From a masterclass in effective pitching to assembling study kits for finals, the event was all about empowering students and boosting confidence!

.@NFLonCBS @paramountplus & @Nickelodeon are home to Super Bowl LVIII and WE CAN'T WAIT 👏🏈 #100DaysToSuperBowl

CEO Bob Bakish on #Paramount’s Q3 earnings: para.mt/3SpWEYV $PARA

.@paramountplus grew subscribers & revenue. The @NFLonCBS is delivering its best season viewership in years & most streamed season on Paramount+. Successful franchise extensions—like @TMNTMovie—drove @paramountpics revenue growth. More highlights: para.mt/3SpWEYV $PARA

A good story stands the test of time. Here's how @CBS introduced the hit show @Yellowstone to a huge new audience. wsj.com/arts-culture/t…

EyeQ is going global. "We’re excited to deliver this proven formula to partners around the world under a global streaming advertising strategy that will play in more markets than ever before and serve as a catalyst for Paramount’s next stage of growth." nexttv.com/news/paramount…

@mindshare & @paramount_ads celebrated #NationalComingOutDay within Mindshare and beyond at their "Be-YouTiful" event! Celebrating self-authenticity, attendees enjoyed bites, drinks, and music while crafting birthday cards & tote bags filled with snacks for @AliForneyCenter.

What is Paramount Advertising's Sales Associate program? A few of our stellar SAs share what they do, the impact of the program, what they've learned, and more.

📣 Attention, marketers! New webinar for you on Tuesday, November 14. Join industry leaders from @MRI_Simmons, @paramount_ads, @CadentTV, and @GrowWithTU. Register now with free access: thevab.com/vab-happenings…

What does it take to be an effective marketer today? We asked, you answered at @BrandInnovators Marketing Leadership Summit.