Pat Cooper

Listen to this NEW episode of my podcast... Personal Branding, Social Media and More with Alexa Bohling @alexabohlingg and Pat Cooper @patbcooper podbean.com/ep/pb-q7szx-1a…

No, really. Let’s put AI in everything.

Excited to celebrate another year at Pegasystems! It's hard to believe how quickly time flies. Over the past four years, I've had the opportunity to grow professionally, work alongside incredibly talented people, and contribute to campaigns and projects that have challenged me in the best ways possible. Grateful for the support, mentorship, and opportunities along the way — and excited for what's ahead!

And so starts the boom of AI-less search engines.

This is why the new Apple accessibility intelligence ad is winning the internet today.

Thanks for having me @thebobcargill!

*cue Mariah Carey meme* It's tiiiiiiime Google Marketing Live '26 is 24 hours away, where we'll be getting the latest across ads, AI & YouTube. A few predictions on what's coming for marketers: More Predominant Ads Inside AI Overviews: Google will formalize and expand sponsored placements within AI Overview responses, with new eligibility requirements and reporting dedicated to that placement. AI Video Ad Generation: Advertisers will be able to generate short video ads from a product URL or text brief using Gemini, lowering the barrier for brands that have no video creative. Dynamic Search Ads Absorbed Into PMax: Google sunsets standalone DSA campaigns, folding the functionality fully into Performance Max as a targeting layer. Smart Bidding Gets Predictive Signals: Expect new first-party signal integrations that let Smart Bidding factor in CRM data, loyalty status, and lifetime value. Make sure you register 👇 googlemarketinglive.com/digital

*shudders*

It’s never too late to start a candle business.

The only data centers we need

The current debate on the *temporary* Spotify logo is really making me miss old Marketing Twitter. • The logo is a fun brand activation • No, it doesn't look good on mobile 😂 • Yes, there should have been some extended activation in the app to make it make sense

Google actually has a chance on the Apple Watch now.

Listen, I ask GPT a lot of things…financial advice will not be one of them. As someone who had their tax account hacked last year, I’m not hopping back in that boat.

I'm excited to share that I’ve stepped into a new role as VP of Programming with @AMATampaBay! After serving as VP of Volunteers, I’ve had the chance to work alongside an incredible group of marketers and community builders here in Tampa Bay—and I’m looking forward to taking that impact even further in this next chapter.

😂

A new AI search guide on a Friday? Google knows we all work on the weekend, clearly. TLDR • AI visibility is becoming as important as traditional SEO visibility. Brands now need content that AI assistants can confidently summarize and cite. • Ranking #1 matters less if AI Overviews answer the question before the click even happens. • Google is rewarding clear, authoritative, “people-first” content, but really content that’s easy for AI systems to extract and trust. •Citation optimization is becoming the next SEO battleground: marketers will increasingly care about whether their brand is referenced inside AI-generated answers, not just organic rankings. developers.google.com/search/docs/fu…

☝️Google Analytics will now be categorizing traffic with an “ai-assistant” medium when the referral source is identified as a recognized AI assistant. This is genuinely going to be interesting to monitor and I fully expect this to be a new 'north star' aquisition pathway for most brands. searchenginejournal.com/google-analyti…

What a week at @DigitalSummits! Got the chance to team up with my fellow board members at AMA Tampa Bay for 2 packed days of learning in Downtown Tampa. Big thank you to the Digital Summit speakers for some unforgettable sessions: • Christina Unkel, Tampa Bay Sun FC • Zach Chahalis, iPullRank • Tom Shapiro, Stratabeat • Paxton Gray, 97th Floor • And many more! Lots and lots to digest and share in the coming weeks!

It’s never a bad day in Florida