Martina Pocchiari

Our pre-print article "Gender Representation and Stereotyping in TV Ads" (w/@bellet_clement) recently won a URL Research Grant- receiving the most research funds among all the proposals!💵 The paper develops new metrics of the representation of social categories in mass media:🧵

We are grateful to the Universitat Ramon Llull for the recognition. Now back to work -- a more equitable representation of people in mass media awaits ✨ Link to the paper: papers.ssrn.com/sol3/papers.cf…

Of course, "not all brands" behave the same, and we provide evidence of brand heterogeneity in stereotyping decisions. [Interestingly, if the brand was founded by a woman, men are represented *LESS stereotypically* compared to brands founded by all-male teams.]

Our pre-print article "Gender Representation and Stereotyping in TV Ads" (w/@bellet_clement) recently won a URL Research Grant- receiving the most research funds among all the proposals!💵 The paper develops new metrics of the representation of social categories in mass media:🧵

Advertisers: Gender representation in ads isn’t just about presence. Are you getting it right? Now, we can measure it. Working paper: papers.ssrn.com/sol3/papers.cf… #advertising #marketing #gender #brandstrategy #representation #measurement

- Leaders and founders set the tone: women founders play a role in reshaping portrayals, particularly of masculinity. - You can’t manage what you don’t measure: now, stereotyping can be tracked and benchmarked. The method can be scaled beyond gender, e.g., race and ethnicity

𝐆𝐞𝐧𝐝𝐞𝐫 𝐢𝐧 𝐀𝐝𝐬: 𝐀𝐫𝐞 𝐘𝐨𝐮 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐢𝐭 𝐑𝐢𝐠𝐡𝐭? Do TV ads truly represent consumers, or just biased stereotypes about them? Our new study of 2.1M U.S. TV ads presents a new method to measure presence and stereotyping in ad content. [w/ Clement Bellet]

#PostDoc: 1-3 years fully funded by Ramón Areces Foundation (including yearly research budget). Must have a doctoral thesis defended after Jan'23. Apply on the Ramon Areces Foundation website, with the endorsement of our research group. 🚨 Deadline: June 5 2025

#PreDoc: 1-year fully funded, with access to 4-year PhD program (including specialized training at relevant grad schools in Barcelona) and overseas research visit. Ideal background in marketing analytics, econ,econometrics, OR/IS. 🚨Deadline: Sept 2025. Apply: research@esade.edu

🚨Pre-Doc and Post-Doc positions🚨 We are hiring 1 pre-doc and 1 post-doc in our "Marketing, Technology and Digital Environments" research group at #Esade. Details and deadlines in the comments: #academicjobs #esade #marketing #AI #postdoc #predoc

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La scienza dovrebbe depoliticizzarsi? ilpost.link/7sto6cxSLL