Pe:p Laja

@lex_schumi @MarBradRam @terhyc Q3 2025 revenue was just $298K with a net loss of $9.4M.This is still a pre-revenue company burning cash.

@MarBradRam @terhyc POET Technologies (NASDAQ: POET)

I'll only say this once. This might be the fastest way to accumulate $1,000,000 before 2027: Buy before March 23. Current price: $8.27 Target price: $140 This company is developing next‑generation AI semiconductor interposers, designed to enhance high‑performance computing systems such as those from NVIDIA and IBM. Just hit like + follow, and leave a comment saying ‘STOCK’. I’ll DM you the details.

@JHTScherck Bingo

When i buy a SaaS solution, i typically need 3-5 of the 20+ features they offer. Now i can spin up something that does those 3-5 things good enough in an afternoon. Homegrown CRUD vs luxury off the shelf SaaS is the new bundling/unbundling.

In my first office job, IT managed internal tools. They were clunky and went down often. Then everything moved to SaaS. We are seeing the reverse take place rapidly - everyone is building internal tools for their exact needs vs fitting their workflows into a pre-defined box.

You too could be The Most Visionary Leader for a low, low price of $2000

We gave every person at Wynter 1 week to build their own AI agent. Budget of about 4 hours each. Today was demo day. Everyone presented what they built. Most had never built anything like this before. Some had zero technical background. Didn't matter. The combo of Claude for teaching and n8n for agent building made it possible for everyone. The average build time was about 3 hours. Here's what the team shipped: → Automated cold email mailbox manager that handles 726 sender mailboxes across domains. Used to take hours of spreadsheet work, now it's one click. → Customer onboarding tracker that monitors new pro customers through HubSpot, flags accounts needing follow-up every morning at 7am. → Renewals management assistant hooked into HubSpot and Gmail. Tracks status of every renewal convo, suggests when to check in. → Error notification workflow that triages support tickets, extracts key info, and determines if it's a bug automatically. → GitHub Actions for always-on development. A "file diet" that breaks down large code files, plus a daily test improver. → Automated unit test generator that writes tests for every new code change, re-reviews when the PR gets updated. → AI-powered test recommendation engine that analyzes patterns from past tests and suggests the next highest-impact test with methodology and ICP. → Interview process automation that creates ClickUp tasks and sends welcome emails the moment a new sale closes. → Copy variation generator that creates headline variants using different persuasive techniques, then lets you run a Wynter preference test with one click. → Support ticket triage bot. Enter a ticket number, get an instant summary with key details extracted. → Next test suggestion model that reads customer data and recommends three test ideas with methodology and hypotheses. → Stale PR notifier that pings Slack every Monday with the top 5 oldest unmerged pull requests, tagging the responsible people. → Competitive intelligence scanner that monitors daily articles about competitors and tracks homepage copy changes for positioning changes. I built my v1 in 90 minutes. Another hour for v2. The biggest takeaway across the board was the same. People realized they can actually do this. No deep technical skills needed. Just ask the right questions. One person said they completely changed their approach after 16 failed attempts and then it just worked. Another built their first AI automation in 2 hours having never done anything like it. That's the whole point. The fear of building AI tools is the main blocker for most people. Once you push through it once, you start seeing automation opportunities everywhere. Every team at Wynter now builds their own agents. Because they saw what's possible and want more.

@kennytjay Marketing. Build a ton of AI agents to 10x productivity.

@peeplaja Curious on what the role is? I’m a video producer of 13yrs and built three iOS apps, a saas with a non technical background

It's still early in the agent building / AI app building world. We're looking for a marketer who has built stuff (agents, apps etc) with AI - and most people still applying with links to AI generated images, content or even just LLM chat. Social media might make it seem everyone's miles ahead of you but if you go build some v1 of an AI agent today, you're miles ahead of 99%

Your first sales call is not their first impression of you. We asked 100 CFOs how familiar they are with a vendor before getting on a sales call. 23% said very familiar. 60% said moderately familiar. 17% said not very familiar or it varies. 83% already know who you are, what you do, and roughly how you compare before they agree to talk. One CFO said it plainly: "I will typically already know if I am going to purchase or not. I do not trust sales people at all." Another: "We compile our shortlist almost entirely without getting on a sales call with the vendors." This lines up with what we saw in the rest of this survey. 86% of finance leaders do their own research. 71% describe a research phase that happens without vendor involvement. Half evaluate exactly 3 vendors. By the time you get the meeting, the opinion is already formed. The call isn't discovery. It's confirmation.

Ok so ChatGPT is 3% of search. But this is counting people looking for funny cats and what not. All the muggles. In a B2B setting - e.g. VPs doing vendor or category research - the numbers are very different.

Spryng kicks off next week. It's an event curated for B2B SaaS marketers... and we're keeping everyone else out. There are no salespeople. No sponsor booths. No red hotel carpet. No freezing AC. It's peer to peer discussions on what's working, and what new stuff everyone is doing that's producing results. Of course, the main topic on everyone's mind is AI for marketing. Second: storytelling, messaging and brand in a world where shipping product is no longer an issue. The event has unlimited high-quality food and drink. The whole vibe is casual, so we can actually hang out without the pretense. There's a pre-party and after party included. Last week to grab your ticket. P.S. We've set aside some free tickets for underrepresented SaaS founders and marketers. DM or email me to inquire.

71% of CFOs tried your interactive demo before ever talking to sales. 48% used a free tool on your site. Only 10% read your blog. We asked 100 CFOs and VPs of Finance about every interaction they had with vendors before their last few purchases. Of course 100% visited the vendor website. That's your most important marketing asset. Once your website: 71% - Tried an interactive demo 48% - Used a free tool 10% - Read the blog Off your website: 52% - Checked review sites (G2, Trustradius) 32% - Looked at your social media (LinkedIn) 25% - Saw your digital ads 24% - Met someone at a trade show 14% - Followed a founder or exec on social 6% - Subscribed to a newsletter Make your website a self-serve evaluation experience.

The magic number is 3. We asked 100 CFOs and VPs of Finance how many vendors they closely evaluate when buying software. 50% said exactly 3. Median: 3. Mean: 4.1. 53% evaluate 3 or fewer. This is a brutally small window. Think about what this means in combination with the other findings from our finance leaders study: → 71% of finance leaders do their research without any vendor involvement → 87% use peer recommendations for discovery → 65% use AI/LLMs to find vendors → By the time they book a demo, they've already formed a shortlist So the shortlist of 3 gets built during a research phase you're not part of. It gets built through peer conversations, Google searches, LLM queries, and review sites. If you're vendor #4, you don't get a consolation round. You just don't get evaluated. This is why "awareness" is not a vanity metric for B2B companies selling to finance. If a CFO doesn't already know you, or can't find you through their research channels, you will not make a shortlist of 3. There is no long tail. There is no "we'll evaluate 12 options and find the hidden gem." Half of all finance leaders look at exactly 3 vendors and pick one. The entire game is making it into those 3 slots. Everything else is noise.

We surveyed 100 CFOs and VPs of Finance on how they buy software. The first question: where do you START the vendor search? → 38% ask peers / their network → 26% go to LLMs (ChatGPT, Claude, Gemini) → 20% Google it → 9% hit review/analyst platforms (G2, Gartner) → 7% go to known vendors directly Finance people trust their peers above everything else. LLMs have overtaken Google as the #2 starting point for software vendor search. Here are examples of what the CFOs told us on how they use LLMs: "When we are looking for a vendor, first I usually ask Gemini or ChatGPT to give me an overview of the available vendors, pros and cons." "I would describe to a LLM the nature of my business, desired outcome, and experience in attempting to solve the problem to date and inquire for suggested solutions." "Use LLM to produce a paper on options, feedback and cost. LLM will also help team to produce a tender pack." These aren't early adopters. These are CFOs running the buying process. What this means if you sell to the finance function: 1. Peers still dominate. Customer advocacy and CFO community presence aren't "nice to haves", they're your primary discovery engine. 2. Your SEO strategy alone won't cut it anymore. LLM visibility is now a parallel channel you need to win. Cold outreach? Not even on this chart. Zero respondents said "I start by looking at my inbox." Zero. The buying process is bifurcating: Trust channels (peers, network) → for shortlisting AI channels (LLMs) → for market mapping Google → still there but no longer alone

@anshagrawal1709 It takes 3 min with Wynter

@peeplaja It's probably because it's so tough to test messaging for most founders. It's confusing, no direct path.

We surveyed 50 SMB founders on their marketing priorities and pain points. Buried in the data is a pattern nobody's talking about: Founders know their messaging is broken. And they're not fixing it. Direct quotes: "Our messaging is inconsistent and unclear. Docs site doesn't match marketing site." "Hard to communicate the value of what we do to people who've never used it before. Ends up being a lot of education before any real sales conversation happens, which slows everything down." "Customers are confused by the product offering." So what are they investing in instead? 52% → AI and automation 48% → Content creation 48% → Partnerships Only 20% are investing in product marketing. They're pouring fuel into channels while the engine misfires. More content doesn't help if the message is wrong. More AI doesn't help if you're automating confusion. More partnerships don't help if the partner can't explain what you do. Messaging is the foundation. Everything else compounds on top of it. The fix isn't expensive or slow. You can run a message test right now. See what lands and what confuses. Most founders skip this and chase the latest playbooks. But none of the playbooks work unless you know your ICP pain points and your messaging resonates.

Most companies are still hiring marketers by channel. "We need a paid social person." That's like hiring a typist in 2005. The job description itself is the problem. You're not hiring for channels anymore, you're hiring for thinking velocity. How fast can someone generate hypotheses, test them with AI assistance, read the signal, and iterate?

@gaetano_nyc I'm exaggerating but there will be a day when friends matter more for hanging out

@peeplaja They don’t even realize or care. Well damn.

My son cries badly when I leave the house. I know this won’t last forever. I am definitely going to miss this someday.

@Bearseoservice good luck with that

@peeplaja The agencies that survive won’t compete on cost. They’ll compete on clarity.

Agencies will need much less people to deliver services. AI agents will cut team sizes by ~50% or more. It sounds like incredible productivity and profitability boost for agencies, but there's another trend too: customers expect you to pass down the savings to them. There's a strong downward pressure on agency fees. So much change is coming.

I love so many things about Spryng but my favorite time at the conference is the hours after the official agenda. From 5pm to midnight. This is when the real deep conversations happen. People open up even more, topics get extra honest and even vulnerable. You get to know everyone as humans. In the end, you feel like you made real friends. We're all in this together. Come to Spryng this March and experience it for yourself. Google 'spryng wynter' to find the site.