Pepperstorm

With Flothemes packing its bags, we’ve handpicked the next best website design for photographers - and how to make the migration easy! pepperstormmedia.com/website-design…

Are you hunting down clients more than shooting ’em? Welcome to SEO for photographers — your greatest ally: pepperstormmedia.com/seo-for-photog… #seoforphotographers #seotips #seoguide

Google is increasingly rewarding original, resonant content that brings an element of freshness to the user’s experience. So what is Google’s new helpful content update? And what do they consider helpful? pepperstormmedia.com/how-to-create-… #helpfulcontent

Good copy can be a subtle but powerful difference-maker. Understanding your audience, using the right keywords & having concise copy and clear CTAs are all key! Power up your client conversion rate with our complete guide to copywriting for photographers: pepperstormmedia.com/copywriting-fo…

Your website is a living, breathing entity, constantly changing and evolving. Website backups are your digital insurance policy, providing peace of mind and a sense of security. So, how often should you back up your website? And how exactly do you do it? pepperstormmedia.com/how-to-back-up…

So, you've hired a social media marketing agency to supercharge your online presence? Awesome! You'll need to add them to your Facebook Business Manager account to enable them to do comprehensive audits & campaigns. Here's how to do it: pepperstormmedia.com/how-to-add-age…

SEO success relies on pacing, perseverance, and ethical practice. By committing to white hat SEO, you’ll enjoy long-term, sustainable search engine rankings that’ll leave your competitors in the dust. Here are essential white hat SEO techniques to succeed lnkd.in/etWJic9r

SEO for photographers can be the trick to cultivating a flourishing client base — all without relying on the capricious weather of Instagram. Discover 6 steps to photography SEO for wedding photographers: pepperstormmedia.com/seo-photograph…

Passive vs. active voice in sales copy can make a big difference to both the quality of your copy and your SEO! In most cases, active voice is better to use. It’s more direct and to the point, and encourages the reader to take action. Read more: pepperstormmedia.com/active-passive…

You might be the best there is at what you do, no holds barred, excellence-as-a-habit, stone-cold brilliant ... however, this is ultimately worthless unless people know about you. That’s why you’ve got to know how to build a keyword list! Learn how: pepperstormmedia.com/how-to-build-k…

SEO trends in 2023 centre around using content to attract new customers and drive business: building a genuine connection with your audience, aiming for quality over quantity, using short-form & long-form content, and AI for research: pepperstormmedia.com/seo-trends-cha…

Lights! Camera! Action? Well, you’d certainly hope so. However, not all calls to action actually result in action. Check out our blog to learn how to write the best calls to action that result in clicks, conversions and customers: pepperstormmedia.com/how-to-write-e…

Stickiness isn’t a desired quality in the majority of items, unless it’s glue … or blogs! When we say ‘stickiness’, we mean having a first-time reader ‘stick’ to your blog or site. Here are 4 central elements you need to keep in mind when writing blogs: pepperstormmedia.com/how-to-structu…

For wedding photographers, it's all about location, location, location! Using location-based keywords in blogs can help you get an edge over your competitors. Learn how to attract new customers and make your site stand out from your peers': pepperstormmedia.com/why-location-b…

Cornerstone SEO is your brightest and best – it’s the core pages of your website that contain the most important info. You want Google to find this content! Check out our blog for essential tips on writing cornerstone content: pepperstormmedia.com/what-is-corner…

They’re out there … somewhere. The Perfect Client. However, they probably don’t currently know of your existence. Let’s change that. Read our blog for tips on how to create the ideal customer persona! pepperstormmedia.com/how-to-create-…

How can you get more Twitter followers and build your account? Twitter takes some trial and error, but you can run ads to grow your account – easy! Read our step-by-step guide to setting up your Twitter Ads ... and start growing your followership: pepperstormmedia.com/how-to-run-twi…

Got your Showit site already in place? Well done! Now you just need to set up a blog to have regular chats with your customers - keeping them intrigued by drip-feeding super relevant info. Follow our simple steps + tips & tricks to get the ball rolling! pepperstormmedia.com/how-to-set-up-…

If you did everything the internet told you to do, you’d probably lose the plot. But when it comes to your WordPress website, should you always listen to your plug-in? Use it as a guide, but keep a balance between SEO optimisation & authenticity: pepperstormmedia.com/are-seo-plug-i…

Is black hat SEO bad? It’s the baddest man in the whole damn town. It involves strategies that Google isn’t cool with (keyword stuffing, buying dodgy backlinks, bait-and-switch link tactics). Read our blog to prioritise safe & effective SEO techniques: pepperstormmedia.com/what-is-black-…