Addressability: how easy is it to get in touch with your ideal prospects? personalmba.com/addressability/ #personalmba #marketing
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The Personal MBA
663 posts
The Personal MBA
@personalmba
The #1 international business training bestseller. A world-class business education in a single volume.
Katılım Kasım 2009
1 Takip Edilen1.8K Takipçiler
Visualization: helping your prospect imagine life after buying. personalmba.com/visualization/ #personalmba #marketing
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Minimum Viable Offer: the smallest number of delivered benefits necessary to land a paying customer. personalmba.com/minimum-viable… #personalmba #valuecreation #entrepreneurship #startups
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Option: offering the right to take a valuable future action in exchange for a fee. personalmba.com/option/ #personalmba #valuecreation #entrepreneurship #startups
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Starting a business? Follow this 10-step checklist to analyze your target market: personalmba.com/ten-ways-to-ev… #personalmba #valuecreation #entrepreneurship #startups
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Every successful business on the planet is made up of 5 different parts. personalmba.com/5-parts-of-eve… #personalmba #valuecreation #entrepreneurship #startups
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Humans are social creatures: we care about what others think of us – personalmba.com/status-seeking/ #personalmba #valuecreation #entrepreneurship #startups
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Critical Assumptions: facts and characteristics that MUST be true for the offer to work. personalmba.com/critical-assum… #personalmba #valuecreation #entrepreneurship #startups
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Use what you make. personalmba.com/field-testing/ #personalmba #valuecreation #entrepreneurship #startups
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Qualification: serve the best, lose the rest. personalmba.com/qualification/ #personalmba #marketing
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What could your customers do instead of buying your offer? personalmba.com/alternatives/ #personalmba #valuecreation #entrepreneurship #startups
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Do you know your business’ three most valuable currencies? Hint: stock options aren't on the list. personalmba.com/3-universal-cu… #personalmba #finance #sales #negotiation
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Framing: emphasizing and deemphasizing details to increase persuasiveness. personalmba.com/framing/ #personalmba #marketing
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Market evaluations are a key to business success. See how you stack up: personalmba.com/ten-ways-to-ev… #personalmba #valuecreation #entrepreneurship #startups
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Do you know the 3 dimensions of successful negotiation?
personalmba.com/3-dimensions-o… #personalmba #sales #negotiation
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What are your prospects already paying attention to? personalmba.com/preoccupation/ #personalmba #marketing
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The more you iterate, the better your offer becomes. personalmba.com/iteration-velo… #personalmba #valuecreation #entrepreneurship #startups
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Make sure you have a solid understanding of your target market before you're in too deep. personalmba.com/ten-ways-to-ev… #personalmba #valuecreation #entrepreneurship #startups
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Missing one of these five activities? It's not a business. – personalmba.com/5-parts-of-eve… #personalmba #valuecreation #entrepreneurship #startups
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Markets that don’t exist don’t care how smart you are: personalmba.com/iron-law-of-th… #personalmba #valuecreation #entrepreneurship #startups
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