Pharma Guy

What pharma marketers should know now: Patient-centered storytelling, omnichannel engagement, regulatory-first creativity, and data-driven personalization are reshaping healthcare marketing. 📈 These trends drive engagement, ROI, and trust today. pharma-mkting.com

Pharma using AI Agents to re-engage long tail of prescribers… Pharma is not 3-4 years behind the adoption curve anymore. Not when it comes to AI.

“The biggest challenge we have right now [in preparing for accelerated drug discoveries] is clinical trial patient recruitment.” #PharmaUSA Mike Petroutsas, President, Head of US @AstellasUS

The “Three F’s” of launching a new product: You’re either First, Fabulous or F@cke3d.

The Speed Imperative: Launching at the Pace of Innovation. Keynote panel Day2 Afternoon. See Audience picture. Interesting format in that the audience all listens through headphones, and the speakers are not amplified (mic’ed, but heard only w/ headphones). #PharmaUSA

Pfizer & Ferring on a panel hosted by Syneos: Grow Your Brand Impact and Stay a Trusted Partner - Human-First Value. ‘Bring your passion to work and to how you show up, because it’s contagious!’ @pfizer @ferring #PharmaUSA

Great panel on turning human-centered AI into measurable trust. “The world changes at the speed of trust”. Day2 @SanofiUS @pfizer @GileadSciences #PharmaUSA

End of day panel on maximizing omnichannel for precision customer engagement… GSK using AI in MLR review since 2023 Hire people who are “AI Curious” (Apnimed); Talent, Partners & Agility Break down data silos (AZ) #PharmaUSA

@BioMarin discusses Omnichannel improvements, dynamic optimization and using AI throughout the process in finding and assisting patients with rare disease. #PharmaUSA

Avoiding Pitfalls with your Tech Investment. Panel with @Adobe @AstraZeneca Takeda, @bmsnews and @genentech . Pharma has closed the gap and is embracing AI quickly. From governance to using customized models to now building agents… #PharmaUSA

Dileep Shankar, Head of Data and AI Engineering at Takeda, talks about building our pharma AI capabilities, agents and super agents. Where we were, where we are now, and what’s next. #PharmaUSA

Ashley Maragee, CEO of @genentech discussion 2026 and the future of healthcare at #PharmaUSA Going DTC with their Flu Medicine to improve patient access.

@ZSAssociates says 44% of patients don’t even engage in the healthcare system until they are sick. There is too much friction, cost, difficulty. 35% of prescriptions still remain unfilled. Can we get to “Zero Distance to Patient”? #PharmaUSA @Reuters

Ilya Yuffa, President, Lilly USA talks about Lilly’s success in Obesity and what the future holds. Great turnout for #PharmaUSA @EliLillyandCo

📢Scale CGT with confidence: this Reuters Events x Cognizant whitepaper shows where AI delivers real-world wins - safely and transparently. Download your copy: 1.reutersevents.com/lp=39129?extso… What you'll learn: ✅How to move from static profiles to living feedback loops across RWE, ePRO, and EHR data ✅Where AI adds reliability in CGT supply chains and PV - without replacing clinical judgment ✅Why trust and relationship equity still decide adoption 💡With insights from Rohit Dayama (Cognizant) Caspar Gøtsche (Bayer) Michael Mehler (AstraZeneca) and Professor Vera Luginbuehl (Novartis). Where do you see the biggest near-term impact for AI in CGT? Download now – 1.reutersevents.com/lp=39129?extso… #CellAndGeneTherapy #PharmaAI #LifeSciences

✨ One day. Big ideas. Even bigger connections. Top 3 reasons to join us at DHC Disrupt, Oct 16 in NYC Don't miss your chance: thedhcgroup.com/dhc-disrupt-su… hashtag#PharmaEvents hashtag#HealthcareMarketing hashtag#DigitalMarketingEvents hashtag#DHCDisrupt2025

White House Shelves Tariffs on Generic Drugs: What It Means for Pharma Marketing and Global Supply Chains. Read the article now pharma-mkting.com/featured/white… #tariffs #genericdrugs #healthcare

The Health-Influencer Era: What Pharma Marketers Need to Know. Read the full story at pharma-mkting.com/featured/the-h… #pharma #marketing #influencerera

From ‘Patients’ to ‘Consumers’: Is Pharma Finally Ready for the Retail Healthcare Revolution? Read the story now at pharma-mkting.com/featured/from-… #patients #retailhealthcare #healthcare

From TikTok to Threads: Where Should Pharma Place Its Next Digital Bet? Read the article now at pharma-mkting.com/featured/from-… #marketing #pharmamarketing