Pheng Yang

I had a gaming addiction. ➼Up until 2am grinding Valorant with the boys. ➼Back up at 6am for work. ➼Running on 4 hours of sleep—every night. Yep 4 hours of sleep is crazy. I was good at the game. I hit Immortal — the second-highest rank in Valorant. But when I got there... •I felt empty. •No satisfaction. •No real progress in life. That’s when it hit me: Being good at games is cool. But it leaves you empty with no real life achievement. So I quit. I still play here and there, but not as much. Instead, I started leveling up in real life. Started my self improvement journey first. My health was my number 1 priority first/ Then I started building a business to build something in life. Now every win feels earned. And it actually means something. Something I can feel proud of achieving. Time wasted on things that don’t matter is time gone forever. And it slips by fast without you even noticing. 1 year. 2 years. 3 years... Gone just like that. So spend your time building a future that matters to you. Do things you enjoy that make you happy and proud. And don't get 4 hours of sleep every night because is not healthy

The easiest way to find email ideas: Read your customer reviews. Look for: Problems they struggled with. Products they tried before. Reasons they almost did not buy. Results they experienced. Your customers are already giving you the copy. You just need to listen.

A skincare brand spends thousands of dollars acquiring a new customer. The customer places their first order. Then the brand sends: An order confirmation. A shipping update. Nothing else. That is not a post-purchase strategy. That is leaving your repeat purchases to chance.

Before writing your next email, ask: “What does my customer need to believe before buying?” Maybe they need to believe: The product works for their skin type. The ingredients are safe. The routine is easy to follow. Good email copy closes the gap between doubt and belief.

Before planning next week’s emails, review this week: Which subject line received the most opens? Which email generated the most clicks? Which offer produced sales? Where did readers stop engaging? Do not guess what your audience wants. Study their behavior and let the results shape your next email.

One email can make a sale. A strong email system can create repeat buyers. That system includes: A welcome sequence. Weekly nurture emails. Post-purchase education. Product recommendations. Re-engagement campaigns. Stop looking for one perfect email. Build the system that keeps working.

Your weekly skincare newsletter does not need to be complicated. Use this structure: Start with a customer problem. Tell a short story. Teach one useful lesson. Connect it to your product. End with one clear CTA. Simple emails get written. Written emails get sent. Sent emails create results.

starting a business changed my life. Why? • I wanted to be like Dan Koe • I wanted to be like Alex Hormozi • I wanted to be like Hamza Ahmed What do they all have in common? Stories. Stories of how they started. Stories of how they built. Stories they’ll tell their kids one day. That’s what I wanted too. Building a business helps with self improvement. That is why I believe everyone should start a business sometime in their life. Not just for money. but for freedom.

Your email marketing isn’t broken because of low open rates. The problem is you’re measuring the wrong thing. Open rate ≠ revenue Click-through ≠ conversions Subscriber growth ≠ sales As an email list manager, I see this mistake every week. Marketers obsess over metrics while ignoring the only number that matters: how much money the list actually prints. Here’s the truth: 1. A 50% open rate means nothing if no one buys. 2. A 2% CTR is useless if the link isn’t tied to revenue. 3. A growing list is a liability if it doesn’t generate ROI. Email marketing isn’t about metrics like open rate and CTR. Although it does help. It’s about building a proven email strategy that makes money. After all your goal in business is to make money. Not to see that you have 50% open rate and 0 sales. Until you optimize for revenue, you don’t have an email strategy. Metrics do matter but sales is what actually matters in the long run.

2 years ago when I first got into copywriting... I thought every piece of copy had to sell. ➼ Every post. ➼ Every email. ➼ Every sentence. Then I started noticed something. I kept buying skincare products and courses from the same people. Not because I got sold on the prouduct. Or because it was popular. But because I already trusted them. Once I believed the first product was good and bought it. And it was a good purchase. I knew the next product would be good too. That's when I realized the best copy isn't always trying to make the sale. Sometimes it's just building the trust that makes every future sale easier.

Skincare brands think email is where you teach. The smartest brands know it's where build trust. Every email should make your reader think: "I like how this brand thinks." That's what turns subscribers into buyers. Not another list of skincare hacks.

If you're still sending "how to" emails and hoping they drive sales... You're playing the old game. The new game is nurture & storytelling emails. Written to earn trust before asking for the sale. The result? People open your emails because its you who sent it. They remember your brand instead of your tips. And when you make an offer, you get repeat customers who are always ready to buy.

@CoachThisath Love how how broke down 1 task down to easy, smaller tasks. I've been doing this for years. Goated system.

How to build a ‘’one-task’’ work block: 1. Choose the task before the block begins. 2. Define one visible outcome. 3. Open only the tools required for that outcome. 4. Put your phone outside immediate reach. 5. Capture unrelated thoughts in a separate note. 6. Stay with the task until the outcome is complete. 7. Take a real break. 8. Choose the next block afterward. The block removes the need to renegotiate your priorities every 5 minutes.

A skincare founder asked me why their emails weren't driving repeat purchases. Their open rates were solid. Their click rate wasn't terrible. So I read through the emails. Every single one was trying to make the next sale. There wasn't a single email that helped the customer get better results with the product they had already bought. That's the mistake. Skincare brands think email exists to sell every email to get the next customer. But email should be used to tell customers skin transformation. Teach customers how to get better results. Answer the questions they're already thinking. Share stories from people seeing real progress. The sales become a byproduct. Customers don't need another reason to buy. Because once they trust you and your freaking product is soooo good. You get a customer for life.

Someone buys your skincare product. What should the first email they receive make them feel? Excited? Confident? Or like they're already being pushed into another purchase? Too many brands choose the third option. The sale isn't permission to keep pitching. It's an opportunity to build trust. Show them how to use the product. Help them avoid mistakes. Share what to expect over the next few weeks. Customers who get better results become customers who buy again.