PIXELUP LABS

gm people

most agencies hire for skill. we also hire for character. we're building a team: people who perform and actually like each other. now we need someone who keeps that alive as we grow. Hiring: Talent & culture lead at PIXELUP LABS - you understand the basics of AI, design and talent - you've recruited exceptional talent before - agency or startup background preferred - 100% remote drop a line at daksh@pixeluplabs(dot)com

every brand sprint starts the same way before we open figma, before we sketch anything, before we talk about colors or fonts - we do one thing: we open 15 competitor websites and screenshot every hero section then we pull up the client's current site and put it next to the competitors if it blends in, thats the problem we need to solve the goal is never "make it look good." the goal is "make it impossible to confuse with anyone else in the space" i learned this the hard way. early on i designed a site that was clean, minimal, well-crafted - and completely invisible. it looked like every other AI startup. the client's enterprise prospects couldnt tell them apart from competitors now the first question in every sprint is: "if an enterprise buyer has 15 tabs open, would they remember this one?" if the answer is no, we start over opinionated beats forgettable. thats the whole process philosophy

taste is the moat

Finally, Taking on 2 new clients next month But only if you fit this: - AI-native/Deep tech company - Raised seed or above - Need enterprise-ready positioning fast What you get: - Brand positioning + competitive analysis - Website strategy for enterprise conversion - Everything design to 10x GTM - Messaging angles for sales Did this for Greptile ($25M Series A), Sainapse (Ford, Freshworks as customers), Sully (closed major enterprise contracts) Not ready? Bookmark this.

new brand and website work coming soon

@dakshpixelup Taking brand/web projects from mid Feb: pixeluplabs.com/call

If your traction is not converting to revenue, stop blaming your product. If you're loosing deals to your competition, stop blaming your product. Start by looking at what your product looks like from the outside Through your ICP's lens, here's what they see: - Generic tool: what do they even do? - No proof of concept : no enterprise signals, no credibility - Another overhyped AI wrapper: probably 2 kids building out of their garage Procurement teams see it and thinks one thing: RISKY VENDOR Your brand is supposed to eliminate that objection before it even arises. Right now your perception is probably raising it.

@dakshpixelup more context: We didn't just move pixels, we benchmarked them against all direct/indirect competitors and presented the strongest positioning angle. this enabled us to create a visual identity that doubles down on the unfair advantages and mission for CTGT

my favourite work from last quarter joinvalley.co sully.ai sainapse.ai

i hate boring

@dakshpixelup process >>>

rejected explorations from sainapse here's why this got rejected internally: we believe great brand lives at the intersection of 3 things: - what your ICP actually WANTS - what helps you stand out in your market - the founder's vision miss one and the brand breaks ICP + differentiation without founder vision = soulless founder vision + ICP without differentiation = forgettable differentiation + vision without ICP = self-indulgent these explorations got killed because they nailed 2 out of 3. That's why I say the best brands aren't designed, they're discovered through ruthless iteration.

i've worked with 10+ YC startups and most of them have the same problem: great product. decent traction. terrible brand. because for 3 months, nothing mattered except shipping. but now you're trying to close Enterprise deals. guess what? Enterprise buyers don't care about your batch number. they care about the right signals... let me explain: enterprise signals = the proof points that make procurement say "yes" without hesitation. startups without enterprise signals: "powered by AI", no compliance logos, testimonials from your batchmates, no coherence across product and website, website that looks like it was put together in 3 hours, companies with enterprise signals: "trusted by Brex, Salesforce, Lattice" case study: "cut review time 40% for Fortune 500 legal team" strong brand recall, the brand should make you look 10x bigger one gets ghosted after the demo. the other closes in half the time. the scrappy aesthetic that got you into YC is now costing you deals

⛰️

@dakshpixelup 💜

Product Design for Revyl The brief: users love the tool. they just couldn't navigate it. Features buried. Confusing Journeys. Support tickets piling up. No cohesion between brand and product How we solved this: We didn't add anything new. We just made what already existed... findable. Simplified navigation. Clearer hierarchy. Fewer clicks to do the one thing they came for. Tests. The fix for them wasn't more features. it was removing the friction hiding the ones you already have.

@dakshpixelup 💜

@dakshpixelup do it 😈

wish i could share that 1 client project under NDA.

@aditabrm I see familiar faces :D Love the vibe!

We ended year one with 4 people on the team. We're starting year three with 7 people joining the team *in one week*

Brand system exploration The Brief: "we want to serve Fortune 500 but our brand doesn't reflect that." this is the gap most funded B2B startups have. great product. scrappy brand. we mapped their positioning to a visual system: enterprise → structured, confident color hierarchy autonomous → clean, purpose driven interactions intelligence → precise typography, clear information architecture Enterprise don't buy products. they buy brands that feel like safe bets.

behind the scenes from sainapse

quick recap

what are you working on this week?